Building Customer Relationships and Fostering Loyalty via Online Solutions and Interactions
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Practical and actionable steps for using online solutions since, by now, you know that social media /interactive mediums are here to stay and are likely to play an increasingly important role in your business – of both sides of the aisles - buyers and sellers (and some stats on marketing to women - a market too big to ignore).
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Building Customer Relationships and Fostering Loyalty via Online Solutions and Interactions
- 1. Building Customer Relationships [and Fostering Loyalty] via Online Solutions [and Interactions] Presented By: Francine Allaire, Revenue Acceleration Strategist
- 6. “ New” Customer Decision Cycle Enjoy, Advocate and Bond Enjoy, Advocate Bond Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Evaluation Stage = Seek Input from Peers, Friends, Fans, Followers, Reviewers BUY ~ Most powerful influence is someone else ’s advocacy Consideration Stage = Selection of Multiple Brands
- 10. Social Media Ripple Methodology of Influence
- 11. Real Estate Finance Business Design Décor Makeover Keywords + Strategy = Visibility, Credibility, Access, Opportunities Keywords are a BIG Deal Home Stagers Design Real Estate Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
- 14. PARTICIPATING – Be Helpful! Be helpful, Engaging Ask your audience for help, feedback, ideas Search comments, forums and discussions Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
- 15. MEASURE – Everything! Create a Social Media Dashboard Blog Metrics : # of posts per week Comments/posts (your company vs competitors) Estimated Audience New RSS Feeds Unique visitors Facebook Fan Page # of Wall Posts Comments and Likes Fan Page Comments – Tuesday Daily Likes – Tuesday/Thursday Page Views – Thursday Impressions versus post times – end of day … Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
- 20. Visit our website at SocialMediaAcademyforWomen.com Connect with Us Facebook.com/SocialMediaAcademyforWomen @SMA4Women [email_address] Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
- 21. Your Questions
Editor's Notes
- Another way businesses are using social media and location based marketing is to engage with their customers. Applications like Twitter allow building an intimidate relationship with customers. They act as an online mouthpiece where a store may talk of a new product launch or an art gallery may speak of a special event.
- Cindy: