Jon Payne is a digital marketing consultant with over 12 years of experience. He has worked with over 80 businesses on their social media marketing. Some goals for social media include increasing brand awareness, improving search engine results, demonstrating thought leadership, and engaging wider audiences. Payne recommends using social media for online PR by connecting with influencers on platforms like Twitter and leveraging their networks. This can help drive traffic, press coverage, and search engine rankings. Tracking metrics like traffic, unique visitors, and social engagement is important for measuring ROI. An integrated online and offline approach including content marketing, social media, email, and SEO works best for sustainability.

1. 100s OF LIKES
love is what you need
Jon Payne, Noisy Little Monkey | 19th April 2012

2. results
how why
what where

3. WHO IS THIS ADONIS?
Jon Payne
Over 12 years in Online Marketing
Noisy Little Monkey Ltd
Digital Marketing Agency

4. consult
report research
do train

5. Who trusts you?
Over 80 businesses, charities and government bodies in Europe, North America & Africa

6. WHY ARE YOU DOING IT?
What does success look like for you?

7. Why get social?
“I want people to have
heard of my company
and to have a good
impression of my
company before we
meet”
Only heg measure this!
can

8. Why get social?
“I need to own the
Google results page for
my brand name”
“And I want to change
perception of my
business in the market
place”
g
SERPs tracking needed track social engagement

9. What is your goal?
“I want to show we’re
key players in a highly
competitive market”
“And I want it cost
nothing but time”
Plan your strategy, enthuse team membersg lever influencers, monitor mentions & sentiment
and

10. What is your goal?
“I want to demonstrate
that we are thought
leaders”
“And be a champion for
the local community”
You’ll get more invites for interviews, speaking at events and a wide base of influencers following you.
g
Track enquiries, track social engagement

11. What is your goal?
“To engage with a wider
audience”
“To extend our customer
support and nip any
issues in the bud”
Plan the strategy, empower team
g
Monitor mentions, track social engagement

12. What is your goal?
“I want to save £50,000
on advertising”
“And be number one on
Google”
Less advertising costs, more enquiries
Track enquiries, trackgsocial engagement, track SERPs

13. SOCIAL MEDIA MARKETING
Think: Online PR

14. My business / boss is boring / old school
http://carwoo.com/blog/wp-content/uploads/2011/08/volvo-244-1974.jpg

15. Quite bland, no?
But it’s useful for HR professionals & other recruitment agencies
g

16. Using social media
We can reachgout to influencers

17. Via Twitter
g
And it enabled us to reach out to influencers and arrange a meeting for real world press coverage

18. To get re-shared
g
Which got shared by some pretty big hitters that we’d been teeing up for some time

19. Google knows who’s trusted
Not only did TXM get press coverage, brandgassociation with the big players – they got rank!

20. And since lots of people read offline
g
And we influenced the suggested results in Google. Try this at home 

21. ROI?
Traffic to the whole site improved by 22% in the following month

22. Unique visitors to website
This is your blog on digital marketing

23. Visitors going up
People entering the site via a blog post

24. IT’S ALL ABOUT THE GRAPHS

25. Is it sustainable?
3 times the traffic!

26. Is it sustainable?
3 times the traffic!

27. Is it sustainable?
3 times the traffic!

28. You need a joined up approach
g
Not necessarily all of these, but probably two or three

29. You need a joined up approach
g
Universal search, emails, offline

30. Your website is the cornerstone
g
Conversion Rate Optimisation

31. Be ready
g
Pro Tip: Put a simple enquiry form on EVERY page of your website

32. results
how why
what where