© Noisy Little Monkey | 2017
It’s a long way to
the top if you want
to
Attention | The Digital Marketing Summit 2017
STOP THE SCROLL
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BOOBS
1. Attention
2. Engagement
3. Metrics
TODAY
1. Attention
2. Engagement
3. Metrics
Attention
John Blanding, Boston Globe
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@dogshaming
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Wikimedia
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Engagement
Wikimedia
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Metrics
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WTAF?
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© Noisy Little Monkey | 2017
1. Collect Data
A.Followers
B.Likes
C.Comments
D.Shares
E.Branded #
F.Number of UGC posts
G.Visits to site
H.Visits from social (GA & Tracked Links)
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© Noisy Little Monkey | 2017
2. Calculate Advocacy
& Awareness
A.Engagement percentage
(actions / audience)
B.Amplification percentage
(shares / audience)
C.Awareness posts
(Branded # + UGC)
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3. Annotate With
Real World Events
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4. Use Spark Graphs
To Spot Trends
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Download the Google Sheet
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Questions
?
FINNo really, that’s it.

Long way to the top if you wanna stop the scroll