Why Civic Leaders Struggle to Engage Millennials

774 views

Published on

For a civic leader, reaching Millennials with critical information is a challenge... or it can be an incredible opportunity to connect on a fundamental level unknown in recent generations.

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

Why Civic Leaders Struggle to Engage Millennials

  1. 1. CONNECTING WITH MILLENNIALS A NEW WORLD OF CIVIC ENGAGEMENT Presented by: Ryan Cohn Sachs Media Group
  2. 2. DO MILLENNIALS GET A BAD RAP?
  3. 3. WHO ARE MILLENNIALS AND HOW DO THEY COMMUNICATE?
  4. 4. LET’S FIND OUT…
  5. 5. QUESTION 1: In the past 24 hours, did you watch more than an hour of television programming?
  6. 6. 1 in 3 Millennials Watch Mostly Online Video / No Broadcast TV
  7. 7. QUESTION 2: In the past 24 hours, did you read a daily newspaper?
  8. 8. Millennials Get Their News From Different Sources
  9. 9. QUESTION 3: Thinking about your phone use, do you have… (A) Only a landline phone (B) Only a cell phone (C) Both a landline and cell
  10. 10. Smartphones #1 Tablets/PCs distant #2/3
  11. 11. Millennials are constantly connected with mobile social messaging
  12. 12. 27% of Millennials have 500+ friends on Facebook
  13. 13. Lots of Social Media Users = Lots of Social Sharing
  14. 14. HOW DO YOU CUT THROUGH THE NOISE AND CLUTTER?
  15. 15. Two Rules of Millennial Outreach: 1) Focus your message 2) Authenticity is key
  16. 16. Tailor Your Message: Focus Your Communication
  17. 17. Clear and Straightforward?
  18. 18. Clear and Straightforward? A seven story building has been proposed for 1234 Smith Street.
  19. 19. Call Millennials to Action
  20. 20. One Message Doesn’t Fit All LOSING: ABERCROMBIE & FITCH
  21. 21. One Message Doesn’t Fit All WINNING: URBAN OUTFITTERS
  22. 22. Stay Relevant and Relatable: Local and Issue-Centric Messaging
  23. 23. Is It Worthy of the ‘Share’?
  24. 24. Build Trust Through Transparency
  25. 25. Credibility as Spokespeople:
  26. 26. The Opaque Ceiling Effect vs.
  27. 27. Be a Community Leader, Not a Politician
  28. 28. Bring ‘Behind the Scenes’ to the Forefront
  29. 29. Bring ‘Behind the Scenes’ to the Forefront
  30. 30. How Closely Do You Follow Local Politics? Make Every Minute Count.

×