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This document discusses the importance of social media for shopping centres. It provides statistics showing that over 50% of the world's population is under 30, social media has surpassed pornography as the top online activity, and Facebook would be the third largest country by population if it were a nation. It also notes that awareness of Facebook is close to 100%, over 1 billion people use social networks, and traditional advertising campaigns have only an 18% positive ROI while people increasingly skip ads. The document advocates for shopping centres to engage with social media to understand what customers are saying about their malls online.
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- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations are increasingly utilizing social media for marketing, recruiting, and engagement.
- Younger generations that have never known life without the internet are leading the transition to digital/social media usage.
- Social media allows for more democratic communication and has been used to organize protests and apply public pressure in ways not previously possible.
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Centre buzz shopping centres
- 1. SOCIAL MEDIA FOR YOUR SHOPPING CENTRE
- 2. What to expect from this presentation? Quick facts on why social media is important.
- 3. Erik Qualman, Author, Socionomics
- 4. Over 50% of the world’s population is under 30 years old
- 5. Social Media has overtaken pornography as the #1 activity on the Web
- 6. YEARS TO REACH 50 million USERS Radio TV Internet IPOD 38 13 4 3 Years Years Years Years
- 8. If Facebook were a country it would be the world’s 3rd largest 1. China 2. India 3. facebook 4. United States 5. Indonesia 6. Brazil 7. Pakistan
- 9. Awareness of Facebook is close to 100% More than 1 billion people use social networks.
- 12. 24 of the 25 Largest Newspapers are Experiencing Record Declines in Circulation
- 13. Only 18% of traditional campaigns generate a positive ROI 90% of people skip ads via TiVO/DVR/SKY
- 14. Kindle eBooks Outsold Paper books on Christmas
- 15. 60 million status updates happen on Facebook daily We no longer search for news, the news finds us
- 16. We will no longer search for products and services They will find us via social media
- 17. 25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands
- 18. Do you know what they are saying about your mall?
- 19. Do you like what they are saying about your mall? better
- 21. Contact us to talk further. #centrebuzz centrebuzz.co.uk 020 8931 9300 Presentation by @CentreBuzz