This is a PPT version of my session at the Colombia 3.0 conference in Bogota in September 2015. In it, I lead the audience through five steps to build their audience (i.e. clients), and the 10 best techniques to craft attention-getting headlines, email headers and content.
Handling fake news and eyewitness mediaAlastair Reid
How to debunk hoaxes effectively, deal with graphic images and understand copyright on social media – as presented at the 2016 Online News Association annual conference
Brian Housand, Ph.D.
brianhousand.com
@brianhousand
In 2006, we first learned that even the brightest students were easily fooled by internet hoaxes like the Pacific Northwest Tree Octopus. While we tried to laugh this off as the folly of misguided youth, a decade later we witnessed the rise of fake news and its impact on the “post-truth” world of 2016 overrun by an ever-growing network of social media. To fight for truth, justice, and yes, even the American way, this session presents a collection of superhero-themed critical thinking activities designed to empower you and your students to conquer the evils of fake news.
Handling fake news and eyewitness mediaAlastair Reid
How to debunk hoaxes effectively, deal with graphic images and understand copyright on social media – as presented at the 2016 Online News Association annual conference
Brian Housand, Ph.D.
brianhousand.com
@brianhousand
In 2006, we first learned that even the brightest students were easily fooled by internet hoaxes like the Pacific Northwest Tree Octopus. While we tried to laugh this off as the folly of misguided youth, a decade later we witnessed the rise of fake news and its impact on the “post-truth” world of 2016 overrun by an ever-growing network of social media. To fight for truth, justice, and yes, even the American way, this session presents a collection of superhero-themed critical thinking activities designed to empower you and your students to conquer the evils of fake news.
I was recently asked to put together a presentation on the fake news phenomenon for discussions with leading journalists and media institutions in a developing country, with extremely poor media literacy but strong growth around social media use, on how to both identify misleading content and also stem its flow, reach and influence.
Download the full presentation as a PowerPoint (with embedded videos) or as an Apple Keynote file, here - https://drive.google.com/open?id=0Bxbk4wYolphwcVk4bV85aEFtYXc
What is 'fake news', why it matters and what we can do to help curb it. How do we build brands in a post-truth era? How to build emotional connections, respond in a crisis and power start-ups with social media
We are living in the ear of post-truth. After the surge of fake news stories during the 2016 U.S. elections, several initiatives have been introduced to mitigate the problem like fact-checker organization, artificial intelligence and government aggressive measures. All this are promising, but are we really winning the battle against disinformation?
Social media advice for parents of teens and tweens.
How do you talk to your kids about social media?
Includes basic stay safe tips for internet, mobile, and beyond, plus a look at the major platforms.
Fake news is untrue information presented as news. It often has the aim of damaging the reputation of a person or entity or making money through advertising revenue. Once common in print, the prevalence of fake news has increased with the rise of social media, especially the Facebook News Feed
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...ConnectVA
Dean Browell, The Feedback Agency
Communication Insights from Audience Behavior
This stimulating workshop will help you analyze the connection between your audiences' online and offline behavior by simply listening to what they're saying. Learn about the impact of local/cultural and geographical influences in your communication. This insight will help you create stronger strategies, more effective tactics, and give you a more valuable perspective on how, "one size fits all" is a dangerous approach to social media.
Debunking Social Media Myths - A Guide for Media ExecutivesNeil Foote
Neil Foote, a veteran media executive and journalism professor at the Mayborn School of Journalism, sheds insights on how to create a social media strategy for your newspaper, television or radio station or website.
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...LEAD
Developed by LEAD, in partnership with Live4Lali, this conference series features inspiring speakers who engage participants with innovative ideas and real-world solutions to substance use, abuse and overdose.
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
What are memes? What is their purpose? How have they developed? Memes are the main driver for the evolution of human societies and are way more than funny pics, aka Internet memes.
Social Media for Prevention - Ft. Lauderdale, FLLEAD
Keynote presentation from LEAD's Social Media for Prevention Conference in partnership with the Broward Commission on Substance Abuse in Ft. Lauderdale, FL on November 13, 2015
10 things you need to know this week (w/c 14th May 2018)Damian Radcliffe
Journalism student wins Pulitzer, Israel, Brands and Alexa, Quoting Enough Women, Microsoft's new $22,000 mega-tablet, Instagram addiction, Charlie Rose and #MeToo, Facebook's “Bad” Content Report, Staged Lambos, Google News' plans to pop your filter bubble
I was recently asked to put together a presentation on the fake news phenomenon for discussions with leading journalists and media institutions in a developing country, with extremely poor media literacy but strong growth around social media use, on how to both identify misleading content and also stem its flow, reach and influence.
Download the full presentation as a PowerPoint (with embedded videos) or as an Apple Keynote file, here - https://drive.google.com/open?id=0Bxbk4wYolphwcVk4bV85aEFtYXc
What is 'fake news', why it matters and what we can do to help curb it. How do we build brands in a post-truth era? How to build emotional connections, respond in a crisis and power start-ups with social media
We are living in the ear of post-truth. After the surge of fake news stories during the 2016 U.S. elections, several initiatives have been introduced to mitigate the problem like fact-checker organization, artificial intelligence and government aggressive measures. All this are promising, but are we really winning the battle against disinformation?
Social media advice for parents of teens and tweens.
How do you talk to your kids about social media?
Includes basic stay safe tips for internet, mobile, and beyond, plus a look at the major platforms.
Fake news is untrue information presented as news. It often has the aim of damaging the reputation of a person or entity or making money through advertising revenue. Once common in print, the prevalence of fake news has increased with the rise of social media, especially the Facebook News Feed
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...ConnectVA
Dean Browell, The Feedback Agency
Communication Insights from Audience Behavior
This stimulating workshop will help you analyze the connection between your audiences' online and offline behavior by simply listening to what they're saying. Learn about the impact of local/cultural and geographical influences in your communication. This insight will help you create stronger strategies, more effective tactics, and give you a more valuable perspective on how, "one size fits all" is a dangerous approach to social media.
Debunking Social Media Myths - A Guide for Media ExecutivesNeil Foote
Neil Foote, a veteran media executive and journalism professor at the Mayborn School of Journalism, sheds insights on how to create a social media strategy for your newspaper, television or radio station or website.
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...LEAD
Developed by LEAD, in partnership with Live4Lali, this conference series features inspiring speakers who engage participants with innovative ideas and real-world solutions to substance use, abuse and overdose.
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
What are memes? What is their purpose? How have they developed? Memes are the main driver for the evolution of human societies and are way more than funny pics, aka Internet memes.
Social Media for Prevention - Ft. Lauderdale, FLLEAD
Keynote presentation from LEAD's Social Media for Prevention Conference in partnership with the Broward Commission on Substance Abuse in Ft. Lauderdale, FL on November 13, 2015
10 things you need to know this week (w/c 14th May 2018)Damian Radcliffe
Journalism student wins Pulitzer, Israel, Brands and Alexa, Quoting Enough Women, Microsoft's new $22,000 mega-tablet, Instagram addiction, Charlie Rose and #MeToo, Facebook's “Bad” Content Report, Staged Lambos, Google News' plans to pop your filter bubble
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
19 ways non-profits can use social media to connect with donorsTim Bete
The complete presentation with audio and video can be viewed here:
http://www.youtube.com/watch?v=I0qhxej2wdA
Even if you're a one-person fundraising department with little time or budget, you can master social media to connect with donors and volunteers. Tim Bete shares what to do if you (1) Don't know how to use social media technology, (2) Don't know what kind of content to create, (3) Don't have time and (4) Don't have money. His presentation will arm you with the tools to make huge strides in your use of social media and overcome the obstacles that hold you back.
Tim Bete is Communication and Fundraising Director for St. Mary Development Corporation, a low-income housing non-profit in Dayton, Ohio (http://www.StMaryDevelpment.org). He's also a freelance marketing consultant for both for-profit and non-profit organizations (http://www.EnergizedCopy.com).
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on developing a bridge between personal use of Facebook and Pinterest to a professional use of these social places. Utilizes discussion of a McKinsey Quarterly white paper and examples of corporate social media campaigns including, Mountain Dew, Gatorade, Ford Escape and New Girl, Old Spice and Nordstrom.
Couldn’t make it to SxSW Interactive this year? Don’t worry, the Social Media Club of Fort Worth has you covered! For our April speaker event, several SMCFW members who attended SxSW served as the presenters. Each speaker took five minutes to give their own mini presentation and talk to the group about their favorite SxSW session, speaker or conference experience.
Similar to Five tricks to grow your audience using social media (20)
What is a Creative Date Scientist (and why the $@%! do we need one?)Dave LaFontaine
This presentation was originally delivered to the SoCal UX Camp; it's designed to help "creatives" to get over their numbers-phobia, and instead start engaging with analytics.
If you're a creative professional, you may think that security is something for the "propellorheads" to worry about. Not so. Here are a few tips that EVERY person should follow, if they don't want to be hacked or have their life held hostage.
Your Resume & Bio: The Hardest Writing You'll Ever DoDave LaFontaine
You are a human being, right? And you're trying to get another human being to hire you, right? So why are you writing your resume as if you were a soulless robot? YOU ARE BETTER THAN THIS! (Part of a day-long training seminar for the UX Professionals Association of Los Angeles.)
This is a short tutorial for my students at USC, teaching them how to use Adobe's Edge Animate application to create an animated infographic. I go through some simple steps, using the Rectangle, Text and Clipping tools to show how to create a simple bar graph, and then using the Timeline, to make the bars bounce up into view.
Five Social Media Tricks to Grow Your Audience - for Colombia 3.0 ConferenceDave LaFontaine
This is the presentation that I delivered at the Colombia 3.0 conference in Bogota, Colombia. It is aimed at entrepreneurs and digital content producers who want to jump-start their social media presence -- or at established businesses who need to systematize the way they work with social media.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
15. 1. Plan. Take it seriously. (No interns!)
2. Use Professional-grade tools.
3. Be creative – use a “voice” that fits.
4. Measure what you do, using analytics
5. Use social grooming as a reward
16. You cannot rely on accidents and luck to build
an audience.
1. Planning for growth
29. 3. Creativity –find a voice that fits
The point of using social media is to get people’s attention
30. Craft viral headlines/content
There is no “one formula to rule them all”
But
There are no rules – but there are general
guidelines
No “One Strategy to Rule Them All”
33. 1. Curiosity
• Is social media worth paying attention to?
• Would you do THIS for money?
• This sucks, you lose.
• What’s your problem? Do you HATE
money?
• Why does everyone love my content?
35. 2. Offer
• Here’s my presentation – free!
• I have a gift just for you
• Copy and paste this business plan for free
• Steal my best offers and use them to build
your audience
37. 3. Flattery
• I’ve always wanted to tell you this…
• Your site is amazing
• You have everything you need to succeed
already
• Here are some people who are saying
nice things about you
39. 4. Social Proof
• This guy is just like you – and now he
makes $1 million a year!
• This company followed our example - and
now they’re crazy successful
• Read how this guy took a useless website
and just sold it for $188,000
41. 5. Utility
• The best tools to build your social media
audience are…
• A complete guide to how to use Google
AdSense
• Here’s my cheat sheet on how to build the
best social media community
43. 6. Urgency
• This offer disappears at midnight
• Flash sale! 51% off ends tonight!
• You have ONE day to watch this video
• This is your last chance!
• You forgot this during today’s training
session
45. 7. News
• Have you heard what happened
yesterday?
• Latest report: your company is headed for
trouble
• New study shows that your best
customers are finding someone else
47. Story
• “It was midnight, and the car was running
low on gas. I could hear the zombies
chasing me…”
• “Male birth control pills could end human
life on Planet Earth…”
• “I looked at the shadowy figures on the
video screen, and then pulled the trigger
on the drone…”
49. Sentimental
• This little girl walked 300 kilometers to
bring this to her father
• Why this dog never stopped searching for
his master for 12 years
• Baby pigs saved by mother tiger
52. Funny/Cool
• Crazy Russians use tractors as race cars
• Monkey uses skateboard to deliver pizza
• Playing new video game will make you
stronger than a bull (sort of)
• Cat riding a Roomba dressed as a shark,
chases baby duck
53.
54. 4. Analytics – what counts
• Measure what you are doing
• Find “influencers”
• Find what platform people are talking on
• Find the most popular subjects/keywords
• Find what people HATE (and try not to do it)
• Know when your audience is online
76. • If you have a Twitter feed with no @ or RT
in it, you are doing it wrong
• If you have a Facebook feed with no
replies or conversation, you are doing it
wrong
77. • If you have an Instagram account with no
Likes, you are doing it wrong
• If all you do on YouTube is publish your
videos and never comment or share
others’ works – you are doing it wrong
81. 6. TROLL-KILLING BONUS TIP
Don’t be a ***hole.
Someone is going to say
something on the internet
that is going to enrage you.
PUT THE PHONE DOWN.
Print out the nasty
comments on paper, put
them in the driveway, and
run them over with your car.
82. Is anyone else sick of these guys?
Social Media Ninja Social Media Guru
83.
84. CAN WHAT IS SAID ONLINE
REALLY HAVE AN IMPACT
ON THE ECONOMY OF AN
ENTIRE COUNTRY?
102. Exercises:
1.Go to the following sites.
2.Type in the name of your
organization.
3.Share results
103. Once we’ve found a
conversation – how do we know
that the people who are having
it are real – and not “sock
puppets” or trolls?
Or what they are saying is real?
105. Compare their use of social media on various
sites to see if they are using the same “voice”
Compare their public messages with the ones
that appear on their official site
Confirming Identity
106. Look for email address in their name if that is
possible
Verify that it is them in the photos. This is a
quick and easy way to discover if a profile is
false, especially in Facebook
Verify the list of their friends that they are
actually people that know this person
Confirming Identity
107. Is there a consistent phrase or expression they
use? Is that something that seems familiar?
Is their use of language consistent with their
country of origin? Or their region?
Are all the messages general commentaries, or
something you can find easily in the press?
Pay special attention to their words:
108. Do they repeat the same words, phrases or links over and
over again? Then they are probably a SPAMBOT
Check if they follow a lot of people – but not that many follow
them
Verify if the account is brand-new, with few messages, or
most of the messages were posted recently
Maybe write a story about the fake famous people to alert
your readers that there are scam artists out there
Pay special attention to their words:
109. • Monitor across platforms (including Facebook, YouTube,
Twitter, Soundcloud, AudioBoo, Bambuser)
• Spot and understand trends (using tools like Hootsuite,
Tweetdeck and Trendsmap to create lists and identify trending
topics)
• Build a network of contacts before the story breaks and limit
the stress
• Use online tools to examine evolution of images (including
TinEye, Google Images and WolframAlfra)
• Verifying sources – speak to them and cross reference
answers with social data
• Verifying sources – look at social media history across
platforms
Verification Checklist
110. • Use Whois tools to verify websites
• Check for photoshopping or repetition in images
• Apply the Too Good To Be True test
• Harness online discussion boards and experts (use sites like Snopes to
spot urban myths and common hoaxes early on)
• Question edited footage
• How urgent is it – could more steps be taken to verify before you publish?
• Crowdsourcing – 'be judicious' about how you send out unconfirmed
information
• Consider any permissions and crediting which may be necessary
• Clearly communicate the level of verification a story has been given
• Made a mistake or new information come to light? Issue a clear and
networked correction
Verification Checklist
122. Attention in the virtual world is like money in
the real world; the very presence of it
attracts more of the same, producing what
might seem like gross iniquities.
A cat falling off a sofa is less important than
riots in Venezuela, yet we can now see how
our attention goes to one not the other.
Measuring how and what we read online has
become an obsession for all publishers.
123. The abundance of possible metrics now
available to publishers is not necessarily
helping either.
Using NSA-style techniques (although
naturally much more benignly), the
Guardian or any other publisher can track
every movement you make on an online
piece, where you come from, where you go
to, whether you are actively reading or
whether you have tuned out.
124. These metrics form themselves into the
basis of advertising sales and increasingly
inform editorial decisions too.
Morning news conference is more likely to
be an in-depth look at analytics than a
discussion of "what's on today" at the most
sophisticated news companies.
125. First, some bad news…
We used to think that
the internet was this
magic invention that
would open the doors to
everyone in the world to
all join together and
trade, share, collaborate
and make the world a
better place…
126. I’m not saying we were totally
wrong
But.
The popular conception is of young,
committed, passionate, freedom-loving
internet activists running circles around the
old, slow, bloated, repressive police state
regimes.
That may have once been true. But it is now
just a fantasy
130. Hundreds of Twitter accounts were documenting a
disaster right down the road. “A powerful explosion
heard from miles away happened at a chemical plant
in Centerville, Louisiana #ColumbianChemicals,” a
man named Jon Merritt tweeted. The
#ColumbianChemicals hashtag was full of
eyewitness accounts of the horror in Centerville.
@AnnRussela shared an image of flames engulfing
the plant. @Ksarah12 posted a video of surveillance
footage from a local gas station, capturing the flash
of the explosion. Others shared a video in which
thick black smoke rose in the distance.
131.
132. As politicians and business
leaders have come to recognize
the power of online
commentary
133. The commentators are known as the
50-Cent Party, as they are said to be
paid 50 cents for every post that
steers a discussion away from anti-
party content or that advances the
Communist Party line.
134.
135. Venezuelan President Nicolás Maduro and his political allies claim to be the victims
of a U.S.-sponsored campaign of diplomatic and economic aggression. Fortunately
for them, a lone voice from Washington has emerged to express steadfast support
for the current regime. Over the past several months, White House spokesperson
Jim Luers has been quoted by everyone from Venezuela’s state-run media to
members of its parliament. The only problem: He doesn’t actually exist.
136. From London, where al-Mahmoud lives, they
invented a fake Iraqi village called Shichwa, which
they claimed was situated just northwest of the holy
city of Karbala and just vacated by ISIS, thanks to the
martial prowess of the Iran-backed Hashd al-Shaabi,
or the Popular Mobilization Committees of Shia
militias, which are leading the ground offensive
against the Sunni terror group. They also doctored
screen grabs from CNN and al-Arabiya, the Saudi-
owned outlet, purportedly showing Anderson Cooper,
Wolf Blitzer and other news anchors discussing the
latest siege of Shichwa, complete with Photoshopped
chyrons.
“We wanted to bait the militias,” al-Mahmoud, an Iraqi
Shia who hates ISIS but is deeply critical of Baghdad
and its outsourced war to sectarian paramilitaries,
told The Daily Beast. “So my friend Firas and I said,
‘Why not invent a battle and a small village to see if
the websites or social media of the government pick
up the story, and this way we can assess how
desperate they are.”
Except the spoof should have been obvious: Shichwa
is actually the name in Arabic of a leather pouch—
really more of a bladder—used by Iraqi peasants to
churn milk into butter.
137. They also doctored screen grabs from
CNN and al-Arabiya, the Saudi-owned
outlet, purportedly showing Anderson
Cooper, Wolf Blitzer and other news
anchors discussing the latest siege of
Shichwa, complete with Photoshopped
chyrons.
…we’ll get to Photoshop in a bit…
There are blogs that dedicated to the café culture – the smart coffee marketers acknowledge these sites and work with them to promote their specialty brands.
The 11 biggest specialty coffee roasters in North America all have a blog. On it, they talk about the latest and greatest developments in coffee for fanatics.
Here are some of the issues they talk about – organic, sustainable farming is a biggie.
The payoff for all this is that these blogs also have “Passports” where each month, people can sign up to get coffee sent to them thru the mail.
Pay attention to the prices here – the coffee from countries that estates that use social media best for self-promotion sell at $19.99/pound. Ethiopian coffee sell for 77 cents.
Before you respond to a story that is blowing up on social media – or start spreading a story yourself via press releases that you have spotten on social media – follow these steps to make sure you don’t wind up ruining your credibility