My presentation at PRSA ICON 2012 focused on industry trends impacting media relations and how this constant state of change can be more of an opportunity than anything else.
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
Viral Loops: Making Self-Marketing AppsJosh Jeffryes
An overview of how to build applications that have built-in mechanisms for driving users to recruit additional users through normal use of the application.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
Viral Loops: Making Self-Marketing AppsJosh Jeffryes
An overview of how to build applications that have built-in mechanisms for driving users to recruit additional users through normal use of the application.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
A Pragmatic Solution to Cincinnati SyndromeKevin Dugan
Presented at Ignite Cincinnati with several other folks this evening.
Amazing event. Learned a lot. Left inspired and exhausted.
My presentation basically said we have too much going on in Cincinnati to not be excited and proud about our city.
20 slides, 15 seconds each.
PR 2.0: Mixing Business with Social MediaKevin Dugan
A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slides make more sense. Need to get on that....someday.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
A Pragmatic Solution to Cincinnati SyndromeKevin Dugan
Presented at Ignite Cincinnati with several other folks this evening.
Amazing event. Learned a lot. Left inspired and exhausted.
My presentation basically said we have too much going on in Cincinnati to not be excited and proud about our city.
20 slides, 15 seconds each.
PR 2.0: Mixing Business with Social MediaKevin Dugan
A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slides make more sense. Need to get on that....someday.
Changing role of PR profession, the role of online media in PR, defining PR 2.0 and PR 2.0 tools, discussing social media tools for PR professionals and journalists
Web 2.0 Teknolojilerinin Halkla İlişkilerde Kullanılması
TC. Erciyes Üniversitesi
İletişim Fakültesi
Halkla İlişkiler ve Tanıtım Bölümü
Halkla İlişkilerde Çağdaş Yaklaşımlar Dersi Notlarıdır.
Öğr. Gör. Mustafa Cıngı
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
How to Survive the Zombie Pitch ApocalypseKevin Dugan
How news is created, distributed and consumed has changed and to remain relevant and effective, media relations needs to change its approach along with it.
This presentation focuses on how community relations serves up more of a model for blogger outreach than media relations models. The tools used for both are similar. But the audiences are very different.
Hack vs. Flack...a social media point/counterpointKevin Dugan
The Circuit asked The Cincinnati Enquirer's @jamespilcher and I to present on the state of media relations in regards to the impact of social media (http://bit.ly/8YcMKv).
We shared a lot of stories to support the slides. But here are the slides we presented.
Storytelling’s Link to Social Marketing Success | presented at SummitUp 2009.
More resources, including an intro video, and plenty of links at: bit.ly/summitupstory
Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp
Smart Pitch: New Tools Bring New Rules
The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage?
I walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.
Created as an introduction to using social media to build your personal brand. For HYPE and the Cincinnati USA Regional Chamber, 12/08. More details here: http://budurl.com/HYPE08
A presentation I gave to kick off the UGA Connect 2007 Conference. You need a/v support to get the most from the slides.
Audio is here: http://tinyurl.com/24vuzk
Intro video is here:
http://tinyurl.com/2fw5rx
Adding photo/source attribution at end of this. See me for more details.
This presentation was created to help improve media relations. It discusses common pitch goofs to avoid, how to craft strong leads and elements of successful media relations campaigns. It's pretty visual, so if you want the notes for the full effect, drop me a line.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
9. The Truth
» Most pitches aren’t bad
• Many aren’t even pitches
» Most offenders don’t care
» Send us good pitches
• Pitch + link to ink
» Better lists, fewer contacts, better results
• Know where machines can help and hurt
10. Worst Pitches. EVER!
Porn (Ew) In-DUH-stry GIRLFriend?
Fleshdrive Brings Press Release Five Best Places to
Movies to the Distribution Find the Guy of
Palm of Your Hand Company Your Dreams
Embraces AP style
Guidelines
Dead Issue Debbie Does Data Sources: MTV, NYT,
Who Died Today? BizWeek, markets
“Tropical Storm
New Website nationwide
Debbie is Going to
Makes Sure You’re F*(k East Coast’s Sinners? PBS, Extra
Always in the Brains Out” – TV, Library of
Know Gawker Congress, BIG
agencies
12. Change: Content
» Media Convergence is our Friend
Media What & Who Action Strength Weakness
Complete
Pushes to Less credible;
Paid Promotions, ads message control
strangers cluttered
Creates richer Brands are
Pulls in connections, finding their
Owned Content marketing
customers brand- way; takes
controlled time
News, blog content; Fuels front of No control;
Engages
Earned drives engagement sales funnel; metrics
with fans
and sharing most credible misapplied
13. Change: Behaviors/Skills
» Trends Drive Need for Broader
Understanding, Collaboration
• Search Marketing
• Graphic Design
• Video/Photography
• Developer
• Media Planner
» One Size Fits (No One At) All
• Broadcast vs. Engagement Platform
• Media vs. Blogger
14. Change: Behaviors/Skills
» Are Media & Bloggers the Same?
• As similar as they are different
• Smarter targeting needed for both
• Different approaches with each
» Confusion
• “Citizen Journalists”
• Disclosure
• Need for better targeting
• Media vs. Blogger Background
15. Change: Behavior & Skills
Media Blogger
Career Passion
Editorial & ads are All-In-One
separate
Deadline-driven Blog competes with life
Short news cycle Longer news cycle
» Home products, fashion categories now
collaborate on new product design/development
16. Change: Technology
» Technology fuels collaboration; content
creation, distribution; engagement and
scale
• Tech/ Collaboration helps bridge skills gap
• Content explosion yields curation opportunity;
requires broader use of search
• Technology fuels frictionless sharing
• Scale technology is being misapplied
• Platforms for audience ID, creation/distribution,
engagement, monitoring, measuring
17. Change? “News” Releases
» Trends have expanded use case.
• News Coverage with Media
• Disclosure with FCC
• Milestone with Site Visitors
• Direct to Consumer
• Search & Sharing with All Audiences
25. Adaptive Modeling
» Adaptive Planning
• More Flexible, More Accountable
Test &
Learn
Research
Execute Iterate Execute Iterate
Plan
• Data stream informs iteration
27. Action: Content
» Build primary focus, secondary
understanding for paid, owned,
earned
» Create a New Pitch Plan
• Scale effort based on
• story type
• timeline
• content format/technology
• build for iteration via analytics/search/social data
28. Action: Content
» Consider new content types and how
creation, curation and distribution work
with technology
• Geo-local content via Foursquare Lists
• Curated playlists via Spotify
• Visual content based on users’ social
profile; e.g. Intel’s Museum of Me
• All optimized for audience, goals,
consumption and redistribution
29. Action: Behaviors/Skills
» Focus more on human vs. machine
during list development; data/CRM
optimize process
» Reconsider blogger outreach based on a
community model
» Read “Social Media & Public Relations:
Eight New Practices for the PR
Professional”
• Deirdre Breakenridge
30. Action: Behaviors/Skills
What Were Are
Tumblr & Pinterest Popular social sites Curate, redistribute
content drive traffic
Google & Facebook Search/ social sites Major (earned) media
Outlets
Earned Media Broadcast Participate
Generation
Search Engines Organic opportunity; Paid , organic and
based on math content; based on
engagement
The Shiny New Blind faith or Pragmatic test & learn
skepticism opportunities
Other Agencies Competition Collaborative
opportunities
31. Action: Technology
» Data is directional, NOT Definitive
» Break down silos for more powerful insight
streams
» Data reduces need for human, doesn’t
eliminate it
32. Action: Technology
Search Engine
Audience ID
Social Monitoring
Influence
Site
Analysis
33. Action: List Development
• Five-stage, 26-step process; more than
half is human vs. machine
• Identifies bloggers with mix of
• Relevancy: on-topic, sentiment
• Reach: socially active, level of following
• Content: relevancy, frequency
• Engagement: number of comments, links
» Averages 50 percent or higher success
34. Action: Adaptive Modeling
» Audit defines progress and gaps in
process, talent and technology
» 75% to launch
» Always in beta
» Embrace collaboration over competition
» Moves compensation to focus on value
instead of time
35. Twitter Summary
Changes across content, skills and tech are
confusing PR. Adaptive modeling is key to
working smart(er). #PRSAICON #badpitch
36.
37. You Are All Very Smart & Beautiful People
Questions?