MPI Georgia - Social Media Best Practices
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Corey Perlman - corey@impactsocialmedia.com
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MPI Georgia - Social Media Best Practices
- 1. IG: CPerlman LI: Corey Perlman
- 2. BEFORE WE BEGIN… • Slides? Text Slides to 66866 • Or just toss me your biz card • Negative comments?
- 3. • Solidify Your Base • Virtual = Value • Create a COVID Content Calendar • Audit Your Digital Footprint
- 4. SOLIDIFY YOUR BASE • Create a VIP list. • Have they heard from you directly? • Connected on Social Media? • Engaging with their content (OPP) • Do they know you have their back?
- 5. CREATE A VIRTUAL EXPERIENCE
- 6. VIRTUAL VALUE • Private Facebook Group for Attendees • Additional sessions by keynote/breakout speakers • Utilize technology (Meet the PROs breakout rooms) • Vault recordings
- 7. KEEP IT PROFESSIONAL • eSpeakers Certified Virtual Presenters • Pre-record if possible • Hire a MC (email me for recs)
- 8. Do Create Consistent, Compelling Content. • It’s not biz as usual • Context is key • How can we help? • Show your face
- 9. COVID-19 CONTENT CALENDAR • Motivation Monday • (Give)Testimonial Tuesday • WTF Wednesday • Thank You Thursday • Feel Good Friday (Local)
- 10. DO MORE VIDEO • Live vs. Pre-recorded • Zoom or Streamyard for guest interviews • Lean on experts to deliver value to your audience
- 11. Best Practices: Use Subtitles • Clips (iPhone)
- 12. • Create a content calendar for July- Sep • Involve the team • Schedule a meeting to discuss (over Zoom :) • Commit to being involved Take Action!
- 13. Leverage LinkedIn • Business Search Engine • All Fortune 500 Brands • Most common place to ‘kick your tires’
- 15. Your LinkedIn Profile • Background photo • Tagline
- 16. Your LinkedIn Profile • Background photo • Professional Summary • Tagline
- 17. Your LinkedIn Profile • Background photo • Tagline
- 18. Your LinkedIn Profile • Quality Recommendations
- 19. Your LinkedIn Profile • Connect (10%) • Create (Calendar) • Engage (Opp)
- 20. • Photos • Tagline • Professional summary • Quality Recommendations • Grow connections by 10% • Update • Engage Take Action!
- 22. Audit Your Brand • Directories • Lacking Positive reviews? • Social Media Profiles • Any dying on the vine? • Instagram/Twitter Hashtags • Anchor tag • Event tag
- 23. hashatit.com
- 24. Thank You! • corey@impactsocialmedia.com • LinkedIn.com/in/coreyperlman • Happy to answer questions!