2. Your LinkedIn Profile
• Headline is your Title Tag – 110 chars. Use keywords! Title Case.
• Don’t be afraid to use adjectives “Experienced” or “Talented”
• Use keywords when linking to your blog or website!
• Grow your contacts
• Ask for recommendations
3. Working It!
• Grow your contacts (the more connections, the
more visible you are)
– ALWAYS use custom intro text
5. Groups
• Join relevant groups
– Untick daily news update!!
• Get active, take part, be helpful
• You have to spend time on it in order to make it
work
6. Company Page
• Set one up when you have 3 employees or more
Why?
• Same as Facebook Pages, you get Insights and
can advertise it.