Link Attraction & Strategic Influencer Outreach - StartFEST 2015
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In this presentation I present how to better attract links to your website to help fuel your SEO initiatives and drive referral traffic. I also walk through how to approach influencer outreach.
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Link Attraction & Strategic Influencer Outreach - StartFEST 2015
- 2. Who is this dude?
- 3. • I’m Greg • Also known as “Shuey” • Co-founded Stryde • Husband of one, father of two… and a dog • Master fort builder
- 4. LINK ATTRACTION STRATEGIC INFLUENCER OUTREACH
- 5. WHY?
- 11. RESOURCE
- 13. But…
- 16. Building Better Resources • Nelson James – Driving Brand Awareness & Revenue With Long Form Content • Owen Fuller– Data Driven Content
- 17. Building Better Resources • Know they audience! • How do they like to consume content?
- 18. Building Better Resources • Start searching like a prospect • Look at content that’s ranking • Blog Posts? • Articles? • Videos? • Reviews? • News?
- 19. Building Better Resources • Create Original Content • Take A Different Angle • Create Strong Headlines • Make Content Actionable • Provide Answers/Solutions To Problems
- 20. Building Better Resources • Accurately Source Information • Create Engagement • Include Beautiful Imagery • Include Video • Continually Update
- 21. Types of Content • VIDEO!!!!! • Infographics/Micrographics • Quizzes/Polls • eBooks/Guides • White Papers
- 22. Types of Content • Expert Posts • List Posts • Opinion Posts • Review Posts • Co-created Posts
- 31. “COOL KIDS”
- 37. Types of Influencers • Bloggers • Journalists • Facebookers • Pinners • Instagrammers • Email List Owners • Subscription Site Owners
- 38. GUESS WHAT???
- 40. Influencers are getting smarter/more picky with their sponsorships Sponsorships need to feel more organic in fear of losing their credibility
- 41. WHAT NOW?
- 43. HOW TO DO IT
- 45. LEARN TO NETWORK
- 48. Build a real, meaningful relationship with that person.
- 50. Be a pollinator, not a parasite.
- 52. WHEN IT’S TIME TO GO FOR THE KILL
- 58. When Asking… • Be Concise • Be Relevant • Be Respectful • Be Passionate • Be Grateful
- 59. In Closing • Build Killer Resources • Be A Human
Editor's Notes
- Links are the currency of the internet
- Web navigation and referral traffic
- Web navigation and referral traffic
- Take a minute and think about the word resource and what comes to mind?
- When we think about resources that are valuable, what do we think about?
- My market is saturated with content… how do I stand out???
- A lot of misconceptions about link attraction
- You have to get a piece to go viral
- Its perfectly fine and more likely to hit a bunch of singles… stringing together a bunch of singles wins games
- One of the biggest misconceptions is that an influencer has to be a blogger or journalist
- Anyone with an audience
- Don’t force it, if you’re not a good fit, don’t bother reaching out
- Proposals don’t happen on the first date… unless you live in provo
- Speed dating is a really bad idea
- Find the one… or maybe two, or three
- Everyone needs help with something
- When possible, go offline. Go golfing, fishing, skiing, dinner