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UK Fundraiser Key Notes
- 1. UK Fundraiser Masterclass Key “Takeaways” • Michelle J Raymond • Ariel Lee • John Espirian • Andy Foote • Richard Van Der Blom
- 2. • People and Brand are equally important • Be curious – check for new features often • Obtain Followers by using invite credits and filters to target your audience • Introduce your company page to your contacts • Add the “Page Follow” plug-in on your website • Think about your company page as Netflix and get people to want to “binge watch” • Use analytics – all the info you need is done for you • Activate your employees to increase coverage Michelle J Raymond Tips to grow your company page faster
- 3. • Be yourself • Be generous with likes/comments and shares • It’s not about who you know, it’s about who knows you • Your comment strategy is more important than your content strategy • Earn the eyeballs • Search for content using hashtags • It’s about collaboration not competition Ariel Lee Why you should give engagement to get engagement, (networking karma)
- 4. • Find out about people before sending a connection request • Add a note and include a reference to something that is relevant to them • Use secret words in your about section • Remember to send voice notes too • Make use of Vidyard chrome extension • Use “non-salesy” ways to introduce yourself • Build relationships – build reputation – build revenue John Espirian Sending personalised invitations and direct messages
- 5. • Make use of LinkedIn Audio • Use newsletters to get subscribers • The notification bell will only show you when someone posts or comments, (when it works) • Make use of creator mode to get access to LinkedIn Live and Newsletter • Use 3 hashtags as a minimum • Use hashtags at the end – not in the comments Andy Foote LinkedIn audio, newsletters and hashtags
- 6. • Remember that LinkedIn algorithms make use of both interaction and dwell time • Hook people in the first three lines of your post to improve interaction • Use at least eight lines of text to increase dwell time • Tag people or companies where relevant • Always include a call to action • Publish content that is relevant to your business goals • Make use of creator mode • Create a routine – LinkedIn is a marathon, not a sprint • Search first level connections and send a message as an introduction Richard Van Der Blom Strategies to boost your business
- 7. • Stand out from the crowd • Make sure your name, brand and profile represent who you are • Make everything memorable • Post, comment, like and share regularly • Write down five things that happen to you or your involved in each day • Each week, select your content from the 35 items you have written down • Make sure you show your profile picture, use a banner and include a cover video • Put your brand colour and logos on everything • Use your headline as a hook Lea Turner How to be recognisable and unforgettable to your LinkedIn network