At the CU Conferences 2013 Social Media Conference, this presentation takes Twitter to a higher level for enhanced effectiveness for your credit union.

1. Making the Most
of
Today’s Twitter
#CUCSMC13

2. 500+ million users
400 million tweets per day

3. 182% increase in
mobile users

4. Why we use Twitter

5. How we use Twitter

6. Person using Twitter

7. What are CUs using?
- The Financial Brand 2013
>>>>>>>>>>

8. 58%
investing resources in
Twitter
- CUNA Mutual 2013 survey

9. Why use Twitter?
• Share what you know / Learn in return
• Complement traditional marketing efforts
• Create two-way conversations
• Build relationships / trust
• Become more human
• Position your CU as a financial resource

10. 70-20-10 formula
• 70% — Sharing quality content from others
• Become a valued, trusted resource
• 20% — Convo/Collabo w/ others
• Become a thought leader
• 10% — Personal
• Become more human

11. What makes a good
tweet?
• Insightful / Advice
• Value
• Helpful / Solves a Problem
• Personal Relevance
• Entertaining

12. What members may
look for in tweet
• Fraud alerts (help)
• Special offers/rates (insight/value)
• Financial tips (advice)
• Member success stories (insight)
• Promotions/contests (entertainment/value)
• Support (help)

13. @Names

14. #Hashtags
#CUCSMC13

15. URL shorteners
• Bitly
• TinyURL
• T.co
• Ow.ly
• Goo.gl

16. Dashboards/Schedulers
• HootSuite
• TweetDeck
• Social Oomph
• Buffer
• Twitterfeed

18. Shortcuts

19. Pocket

20. Find friends

21. Advanced search

22. Web browsing
>>>>>>>>

23. Twitter archive

24. Add a pic

25. Add a graph

26. Add a flick

27. Examples

31. Twitter wrap up
• Provide valuable/helpful info (RTs!)
• Know your audience
• Quality over quantity
• Be consistent
• Have a goal
• Review your tweets: Would you follow you?

32. Questions? Let’s chat.
Mike Lawson
DML Communications / CUbroadcast
mike@dmlcommunications.com
760-845-8146
Twitter: @dmlcomm / @CUbroadcast
Slideshare.com search: “dmlcomm”