This document provides guidance for writing for mass media, including news writing principles and best practices for conducting interviews. It discusses key news values like impact, timeliness, prominence, and conflict. Reporters are advised to follow the 5 Ws and 1 H structure, attribute sources to establish credibility, and use different types of questions in interviews. Effective observation and using credible stored sources are also covered. The document stresses the importance of accuracy, meeting deadlines, and ethical reporting through honesty, original work, and full transparency.