Downloaded 25 times
Uploaded bydml communications
Write for media ucsd_ext_spring12_6
The document discusses the characteristics and evolution of web journalism, emphasizing the immediacy, flexibility, and interactivity of online news. It highlights the role of social media and mobile devices in contemporary journalism, as well as the changing demands of audiences for quick, accessible, and engaging content. Additionally, it touches on the importance of accuracy and clarity in web writing and the future of news in a digital landscape.
More Related Content
Similar to Write for media ucsd_ext_spring12_6
Write for media ucsd_ext_spring12_6
- 1. Writing for Media Session #6 “Writing for Web Journalism” UCSD Extension Spring 2012
- 2. News via Web •Up to the minute info at our fingertips • Experience events as they happen and allow us to respond • Get immediate news anytime/anywhere (mobile) • Name 2 big news items that overwhelmed the web in the last year?
- 3. Web Characteristics • Immediacy(post in seconds or live stream) • Flexibility (text, photos, video, feeds, etc.) • Permanency (info is there forever) • Capacity (store in the cloud, any format) • Interactivity (social media, links) • Mobility (info anytime/anywhere)
- 4. Warp Speed Journalism •Post immediately (instead of waiting for press time or broadcast) • Real-time events covered (live stream) • Real expectation of audience now • Must use different tools: video, photos
- 5. News Websites • Loweredbarrier to get into news biz • Need to post latest and unique info • Users know where to go (habit) • Google, CNN, MSNBC, Bloomberg, Huffington, WSJ, Reuters, AP, etc. • Where do you go?
- 6. Blog • Usually independentof large orgs • Millions of them • Accurate? Credible? Reliable? • Require time to maintain (lots of it) • Commenting (creates conversation) • What news blogs do you read?
- 7. Social Media • Joiningnetworks and groups • Gather “friends,” “followers,” “connections” • Post links to info for colleagues • Post your stuff for your audience • Respond and comment to posts • What do you do?
- 8. Twitter and theNews • What’s the point of your tweet? • Information (better than opinion) • One or two points (no more space) • Think: subjects/verbs (complete thoughts) • Emphasize verbs (active, descriptive) • “To be” verbs understood (don’t mention)
- 9. Twitter and theNews (cont.) • Drop articles (a, an, the) • Punctuate for clarity • AP Style (sometimes helps w/ brevity) • Abbreviations (only if followers know) • Direct tweets to individual followers • Ask questions (and you shall receive) • Respect: honesty, courtesy, modesty, etc.
- 10. Mobile Journalism • 6.6billion people, 3.3 billion cell phones • 60% take cell phone to bed • iPhone changed everything (what?) • Mobile fastest communication • Info now must fit mobile devices • What do you use your cell phone for?
- 11. Audience Demands • Speed(website load and respond quickly) • Visual logic (easy to figure out fast) • Simple organization and navigation • Depth (needs to contain enough info) • News (present new and updated info) • What do you demand of a website?
- 12. Characteristics of Web Writing • Accuracy • Clarity • Efficiency • Precision
- 13. Backpack Journalism • Understandword processing software • Understand email, texting, DM, IM. etc. • Understand photography and photo editing • Understand presentation of story • Understand video and audio
- 14. Lateral Reporting • Links(add interactivity and depth) • Background, details, lists (can use on Web) • Pictures (pics can be used extensively) • Graphics (illustrate content) • Maps (we like to know where things are)
- 15. Lateral Reporting (cont.) • Documents (support story) • Audio and video clips (enrich story) • E-polls (online surveys, easy to do) • Comments and discussion forums (add interactivity, conversation)
- 16. Web Packages • Strongunifying theme • Straightforward and rich headline • Visually logic and understandable design • Labels, headlines, subheads accurate • Concise and compelling content
- 17. The Future • Webis dominant means for news • Advertising needs to be more useful • Non-profits assistance for journalists • What else do you see happening?
- 18.