This document discusses challenges and opportunities in digital project management. It touches on several topics: 1) The importance of integrating technology, design, and client experience from the beginning of projects. 2) Common budgeting and timing issues that projects face, such as last minute requests and scope creep. 3) How the role of project managers has evolved from building custom systems to using more off-the-shelf and open source tools. 4) Areas the author sees for improvement, such as better defining project scope upfront and integrating information architecture and design processes.

1. Just Push The Button
Project Management in the Digital Age

2. Finn Digital
• Digital Agency
• Regional clients with global reach
• Where marketing and technology strategy
meet, we’ll be there
• B2B and B2C

3. 2+2 = 5
(Technology + Design) * Client Experience
________________________________
Production + Project Management + (Account Mgt. * .3)

4. The Iceberg Effect
"I'd like to do something like Google, except better. And I have $500."

5. Corporate Budgets
It's December 15.
I have $10,000 left in my budget for the year.
I'd like to redesign our web presence.
Can you do that by January 1?
Really? Why not?

6. Get Your Adjectives

8. Common Metaphors

9. The Architect

10. The Architect
Mechanic

11. The Architect
The Doctor

12. Consumer vs. Enterprise
Perception
• Complexity
• Availability
• Price
• Value

13. Online Tools
• 5 years ago, we were building CMS
• Now, we buy or use open-source
• 5 years ago, Facebook was started
• 5 years ago,YouTube was invented

15. Opportunities
• Content design ignored for systems
development
• Design abbreviation to speed production
• Stakeholder involvement
• Systems “definition”
• Just change it perception

16. Big Successes
• Time Tracking, Accurate Estimation
• Design is integral, not abbreviated
• Early stakeholder involvement
• System definition allows efficiencies

17. Defining
• Creative Process
• Discovery Process

18. Timeline Spin
• Programmer
• Client Advocate
• Actual

19. Scope Creep
• Own worst enemy
• Vision, budget, promises and expectations
• Stop entrepreneurial selling

20. It’s Just One Page
blog.johnsonbank.com/generations
Using the same template...
They’re basically the same...
It’s just copy-and-paste...

21. System Expectation
Management
• bucyrus.com mobile
• johnsonbank.com
• systems efficiency vs. systems limitations

22. Tools That Make Life Easier
• ActiveCollab
• Google Apps
• Skype
• Yammer
• GoToMeeting
• Evernote
• Search (of any kind)
• Axure
• Balsamiq
• Pen and Paper

23. Biggest Steps
Forward
• Wireframing
• Formalizing and
Integrating Information
Architecture and
Design Process

24. Next Improvements
• Project proposal: understanding scoping
*and* creative
• Managing proposal resources in small team
environment

25. Vision of Success
• Customer service,
responsive attention
• Process-driven results
with creative WOW
• Structure as mechanism
for expansion

26. Roadmap
• Mobile
• Social
• Technology HARM
• Integration of Online and Offline
• User experience funnel to business goals

27. Your thoughts?