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Social Media 101 for the Automotive Industry

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Fahlgren Mortine
Fahlgren Mortine

This document provides an overview of social media and how it can be used in the automotive industry. It discusses popular social media platforms like blogs, Facebook, Twitter, YouTube and defines what each one is and how automotive companies can benefit from using them. Key points include sharing information and insights with customers, engaging audiences, providing customer service and driving traffic to websites.

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SOCIAL MEDIA 101 FOR THE AUTOMOTIVE INDUSTRY
[object Object],[object Object],[object Object],WHAT IS SOCIAL MEDIA?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS SOCIAL MEDIA?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHY SHOULD I CARE?
SOCIAL EXPLOSION ,[object Object],[object Object]
[object Object],[object Object],SOCIAL VS. TRADITIONAL MEDIA
WHO’S TALKIN’ TIRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],FOOLS RUSH IN
[object Object],[object Object],[object Object],[object Object],POPULAR SM VEHICLES
BLOGS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS A BLOG?
ONLY GEEKS BLOG, RIGHT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHY DO BLOGS MATTER?
WHAT MAKES A BLOG WORK?
[object Object],[object Object],[object Object],[object Object],[object Object],HOW CAN A BLOG WORK FOR ME?
FACEBOOK
[object Object],ARE YOU ON FACEBOOK? More than 350 million active Facebook users and companies, 105 million from the United States
[object Object],WHAT IS FACEBOOK?
[object Object],[object Object],[object Object],[object Object],WHY DOES FACEBOOK MATTER?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HOW CAN FACEBOOK WORK FOR ME?
TWITTER
[object Object],WHAT IS TWITTER?
[object Object],[object Object],[object Object],WHO WOULD DO THIS?
[object Object],A LANGUAGE ALL ITS OWN “ Twaggle” “ Tweet” “ Twoosh” “ Tweeter” “ Twitosphere” “ Tweeple” “ Tweeps” “ Twead” “ Tweet-back” “ TweetUp” “ Twofor”
[object Object],[object Object],[object Object],[object Object],[object Object],HOW CAN TWITTER WORK FOR ME?
[object Object],[object Object],[object Object],[object Object],FIRST THINGS FIRST
YOUTUBE
[object Object],[object Object],[object Object],[object Object],MORE THAN JUST FUNNY VIDEOS
[object Object],[object Object],[object Object],[object Object],HOW CAN YOU TUBE WORK FOR ME?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOW WHAT?
WHERE DO WE GO FROM HERE?
[object Object],[object Object],[object Object],[object Object],[object Object],REMEMBER TO INTEGRATE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOW WHAT?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FOOD FOR THOUGHT
QUESTIONS? Kelly Malone Ray Hancart @kelPR on Twitter @rhancart on Twitter kelly.malone@fahlgren.com [email_address] 614-383-1620 614-383-1615

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