SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social Media Followers
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http://fatcowbusiness.com/mel How to Incentivise, Convert & Leverage Social Media Followers Presentation by Dave Cupples at SMX Melbourne Social Marketer Workshop 2011
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SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social Media Followers
- 2. Don’t just blindly create content … Image: edoyo.co.tv Tactically choose what people are demanding and what is working for your competitors
- 7. If you want visitors to Opt-In, Follow, Share on Social Media … Make it happen -> INCENTIVIZE! Image: braincram.co.uk
- 9. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source: strongmail.com - http://fcow.co/ST
- 12. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE
- 19. Social Media Fans are a lot like women … Image: desktopdolls.blogspot.com
- 21. Case Study – Aquabumps.com Started by a surfer who posted photos of Bondi Beach every morning …
- 22. Started emailing a few mates to cheer them up at the office …
- 33. Give value first + partner with influencers -> potential for exponential reach … Your audience now has an audience Image: venturebeat.com