The document proposes ways to increase involvement and support from local celebrities, universities, businesses, dairies, and churches for the #Milk4Kids campaign. It suggests asking local celebrities to purchase milk or volunteer at food pantries and post about it. For universities, it recommends Greek organizations hold fundraising events. For businesses, a competition is proposed. Dairies could provide promotions and identify best grocery partners. Churches could fundraise online over two weeks and promote through websites and social media.
The document proposes a media campaign for Variety - The Children's Charity to raise awareness of their Freedom Program and ability for children using medical equipment to enjoy normal activities. It involves partnering with YouTube and TV celebrities to create viral videos using #EveryKidCan and having them participate in childhood activities with Variety kids. On September 7th "#EveryKidCan Day" supporters will share childhood memories to spread awareness. Measurement will track social engagement and donations with the goal of making the campaign self-sustaining through the holidays.
I worked as a Summer Fellow for Gardening for Good, a local nonprofit that promotes community gardening. I designed marketing materials like a brochure and email newsletter, created an online inventory of their tool library in Google Sheets, and interacted with the community by leading a farmers' market activity for children and volunteer work days in their community garden.
This document provides frequently asked questions about #GivingTuesday, which is an annual global day of giving held on the Tuesday after Thanksgiving. It explains that #GivingTuesday benefits non-profits by increasing exposure and support during the holiday giving season. Any individual or organization can participate for free by promoting donations or fundraising campaigns using the #GivingTuesday hashtag on social media and other channels. While the #GivingTuesday movement encourages participation, it does not directly accept or distribute donations.
This document discusses using social media ads for hotels to drive room reservations. It highlights that over 74% of Facebook users access it from mobile devices. It then promotes using Facebook's Power Editor for ad campaigns, which allows setting budgets, schedules, bidding, targeting, placements, and duplicating/bulk editing ads. Metrics show a Facebook ad campaign generated $1,314 in revenue with $42.49 in spending for a 30:1 return on investment. A Twitter ad campaign generated $795 with $25 in spending. It concludes by encouraging starting small with social ads, testing multiple ads, and provides additional resources.
The document discusses a social media campaign organized to raise awareness and funds for breast cancer. The campaign aimed to increase awareness of breast cancer and raise $1,900. This was done through creating a website, managing social media posts to engage people and promote special days, and organizing a donation night. Through these efforts, the campaign received over 2,000 page views, nearly 400 Instagram followers, and raised $3,338, exceeding its fundraising goal.
The document proposes ways to increase involvement and support from local celebrities, universities, businesses, dairies, and churches for the #Milk4Kids campaign. It suggests asking local celebrities to purchase milk or volunteer at food pantries and post about it. For universities, it recommends Greek organizations hold fundraising events. For businesses, a competition is proposed. Dairies could provide promotions and identify best grocery partners. Churches could fundraise online over two weeks and promote through websites and social media.
The document proposes a media campaign for Variety - The Children's Charity to raise awareness of their Freedom Program and ability for children using medical equipment to enjoy normal activities. It involves partnering with YouTube and TV celebrities to create viral videos using #EveryKidCan and having them participate in childhood activities with Variety kids. On September 7th "#EveryKidCan Day" supporters will share childhood memories to spread awareness. Measurement will track social engagement and donations with the goal of making the campaign self-sustaining through the holidays.
I worked as a Summer Fellow for Gardening for Good, a local nonprofit that promotes community gardening. I designed marketing materials like a brochure and email newsletter, created an online inventory of their tool library in Google Sheets, and interacted with the community by leading a farmers' market activity for children and volunteer work days in their community garden.
This document provides frequently asked questions about #GivingTuesday, which is an annual global day of giving held on the Tuesday after Thanksgiving. It explains that #GivingTuesday benefits non-profits by increasing exposure and support during the holiday giving season. Any individual or organization can participate for free by promoting donations or fundraising campaigns using the #GivingTuesday hashtag on social media and other channels. While the #GivingTuesday movement encourages participation, it does not directly accept or distribute donations.
This document discusses using social media ads for hotels to drive room reservations. It highlights that over 74% of Facebook users access it from mobile devices. It then promotes using Facebook's Power Editor for ad campaigns, which allows setting budgets, schedules, bidding, targeting, placements, and duplicating/bulk editing ads. Metrics show a Facebook ad campaign generated $1,314 in revenue with $42.49 in spending for a 30:1 return on investment. A Twitter ad campaign generated $795 with $25 in spending. It concludes by encouraging starting small with social ads, testing multiple ads, and provides additional resources.
The document discusses a social media campaign organized to raise awareness and funds for breast cancer. The campaign aimed to increase awareness of breast cancer and raise $1,900. This was done through creating a website, managing social media posts to engage people and promote special days, and organizing a donation night. Through these efforts, the campaign received over 2,000 page views, nearly 400 Instagram followers, and raised $3,338, exceeding its fundraising goal.
Content Marketing Summit 2013 was a social media event presented by PR Newswire and Business Development Institute. Business and marketing leaders gathered to discuss audience engagement, relevant content, and other big topics in content marketing.
Motherhood for working women can easily be compared to a three-ring circus. But imagine the amount of stress that mompreneurs have to endure. So this mother's day, we would like to appreciate the efforts of moms who created a stir in the business world with their problem-solving ideas. Connect with them on Twitter and get a chance to learn from their skills.
The internship was with the Capital Area Down Syndrome Association (CADSA) to gain experience in non-profit marketing and advertising. Key objectives included creating a strong Facebook presence, updating the website and monthly newsletter, and organizing registration for the Step Up from Down Syndrome fundraising event. Tasks involved launching the Facebook page, sharing photos and event updates, updating the website's content, organizing and distributing the newsletter, and setting up event registration on FirstGiving. The internship provided real-world experience in advertising that increased confidence in pursuing a marketing career.
A presentation with some key marketing lessons from the innovative "The Rescue" campaign on April 25th to get people to show their support for freeing the child soldiers of Joseph Kony's army in Northern Uganda.
5 digital strategies for a successful #givingtuesday campaign.givecentral
As we all know that this year, #GivingTuesday falls on November 28. So it is time to wake up and should start to begin campaigns for your nonprofit organizations. This needs planning, creative ideas and some strategies to follow up to boost your campaigns.So here are some digital strategies for your #GivingTuesday campaigns.
Information about the fusedlogic Food Bank Challenge and the Happy Mind Donation Day on September 30, 2009. Goal is to raise one million pictures of one million donations.
How Nonprofits Drum Up Giving Through Social Mediaraymundf23
Why nonprofits are using social media to raise money for their cause. Nine successful case studies of how they're fundraising using social networks. What challenges are up ahead for nonprofit organizations trying to get donations through Twitter or Facebook.
Innocent Ireland Influencer Marketing Example March 2013Krishna De
Here is an example of how one Irish company is using influencer marketing to extend the visibility and awareness of a social media campaign.
Influencer outreach does need to be managed carefully just as you would take care with traditional media outreach.
These slides are a primer for the digital marketing and online PR programmes I am delivering this month.
If you have questions about influencer marketing you can connect with me on Google Plus http://bit.ly/KrishnaDe or message me at Facebook http://www.Facebook.com/KrishnaDe and of course find me online at http://www.KrishnaDe.com
The document discusses #VanGives, a civic movement in Vancouver that participates in the global #GivingTuesday initiative on December 3, 2019. #VanGives aims to share inspiring stories about generosity in local communities and encourage donations, volunteering, and helping others. It provides information on #GivingTuesday and tips for non-profits to plan campaigns and maximize participation, including setting goals, activities, communications strategies, timelines, and thanking supporters.
On April 27, 2017, Shenandoah University will hold its second annual #SUDayofGiving to give back to the SU Community and to invest in the future of Shenandoah.
Show Shenandoah your support by giving to SU online, spreading the word about #SUDayofGiving on social media and by learning more about Shenandoah’s goals for the future.
Visit www.su.edu/dayofgiving
Moms+Tweens came together for the first ever Moms+Tweens+SocialGood event to talk about social good, technology and global citizenship on August 3, 2013 in McLean Virginia.
Ariel Villanueva Licas is a web programmer and blogger who created the website www.arielicas.com. He is passionate about inspiring others through blogging and wants to help people realize their passions. His advocacy is to bring out the spirit of volunteerism in the Philippines, especially in the aftermath of disasters like Typhoon Yolanda. He has launched the #HelpMeToInspire Blogging Project 2014 to help one deserving Typhoon Yolanda survivor become a blogger through providing hosting, blog setup, niche creation, and promotion support.
This document summarizes a grassroots campaign organized on Mumsnet in 2012 to encourage retailers to stop categorizing toys by gender. The campaign was successful, with 14 retailers changing their policies and 10 publishers committing to avoid labeling books for boys and girls. It highlights how quickly the campaign grew from an initial discussion on Mumsnet to gaining media attention. Interviews with organizers note their surprise at the rapid growth and interest in the campaign.
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
The Digital Tribe: Building an online community through social media was presented by me at Life Instyle Sydney 2015 to Australian wholesale and retailers. Featuring examples of Australia businesses using social media to build their tribes, as well as current Australian social media usage statistics. For more information contact kylie@ofkin.com, ofkin.com
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
This document discusses the rise of the "fundraiserpreneur" and strategies for empowering individual fundraisers through social media and online platforms. It outlines 7 principles for developing a movement including analyzing power, developing leaders, maintaining momentum, and being accountable. Specific tips are provided for helping fundraiserpreneurs, such as finding online leaders, inspiring leaders, fueling online discussions, and rewarding top performers. The document also examines how different age cohorts, from seniors to Generation Y, interact with technology and charitable giving.
Herschel Supply Co. saw success through social media by actively responding to customer questions on platforms like Twitter and Facebook. This personalized the customer experience and led to a 20% increase in satisfaction rates and 60% jump in positive brand sentiment. Similarly, Serengetee utilized social media while traveling globally to source fabrics by engaging with customers on platforms like Instagram and Twitter. This allowed them to gain over 190,000 Facebook fans and raise over $60,000 for charitable causes. Both companies showed that actively responding to customers through social media improved customer service and positively impacted the brand.
The document provides examples of successful social media campaigns and lessons that can be applied to small businesses.
It describes campaigns like the ALS Ice Bucket Challenge that went viral through fun participation and celebrity endorsements. The #BringBackOurGirls campaign spread awareness of a tragedy by encouraging users to change profile pictures and share the hashtag. Toys R Us matched toy donations through their #PlayItForward campaign to benefit children in need.
The document advises small businesses to find causes relevant to their brand, engage customers by gathering ideas or feedback, and support humanitarian efforts through donation campaigns that encourage community support and user generated content. The key is finding ways to genuinely connect with audiences through low barrier, incentivized social campaigns
Content Marketing Summit 2013 was a social media event presented by PR Newswire and Business Development Institute. Business and marketing leaders gathered to discuss audience engagement, relevant content, and other big topics in content marketing.
Motherhood for working women can easily be compared to a three-ring circus. But imagine the amount of stress that mompreneurs have to endure. So this mother's day, we would like to appreciate the efforts of moms who created a stir in the business world with their problem-solving ideas. Connect with them on Twitter and get a chance to learn from their skills.
The internship was with the Capital Area Down Syndrome Association (CADSA) to gain experience in non-profit marketing and advertising. Key objectives included creating a strong Facebook presence, updating the website and monthly newsletter, and organizing registration for the Step Up from Down Syndrome fundraising event. Tasks involved launching the Facebook page, sharing photos and event updates, updating the website's content, organizing and distributing the newsletter, and setting up event registration on FirstGiving. The internship provided real-world experience in advertising that increased confidence in pursuing a marketing career.
A presentation with some key marketing lessons from the innovative "The Rescue" campaign on April 25th to get people to show their support for freeing the child soldiers of Joseph Kony's army in Northern Uganda.
5 digital strategies for a successful #givingtuesday campaign.givecentral
As we all know that this year, #GivingTuesday falls on November 28. So it is time to wake up and should start to begin campaigns for your nonprofit organizations. This needs planning, creative ideas and some strategies to follow up to boost your campaigns.So here are some digital strategies for your #GivingTuesday campaigns.
Information about the fusedlogic Food Bank Challenge and the Happy Mind Donation Day on September 30, 2009. Goal is to raise one million pictures of one million donations.
How Nonprofits Drum Up Giving Through Social Mediaraymundf23
Why nonprofits are using social media to raise money for their cause. Nine successful case studies of how they're fundraising using social networks. What challenges are up ahead for nonprofit organizations trying to get donations through Twitter or Facebook.
Innocent Ireland Influencer Marketing Example March 2013Krishna De
Here is an example of how one Irish company is using influencer marketing to extend the visibility and awareness of a social media campaign.
Influencer outreach does need to be managed carefully just as you would take care with traditional media outreach.
These slides are a primer for the digital marketing and online PR programmes I am delivering this month.
If you have questions about influencer marketing you can connect with me on Google Plus http://bit.ly/KrishnaDe or message me at Facebook http://www.Facebook.com/KrishnaDe and of course find me online at http://www.KrishnaDe.com
The document discusses #VanGives, a civic movement in Vancouver that participates in the global #GivingTuesday initiative on December 3, 2019. #VanGives aims to share inspiring stories about generosity in local communities and encourage donations, volunteering, and helping others. It provides information on #GivingTuesday and tips for non-profits to plan campaigns and maximize participation, including setting goals, activities, communications strategies, timelines, and thanking supporters.
On April 27, 2017, Shenandoah University will hold its second annual #SUDayofGiving to give back to the SU Community and to invest in the future of Shenandoah.
Show Shenandoah your support by giving to SU online, spreading the word about #SUDayofGiving on social media and by learning more about Shenandoah’s goals for the future.
Visit www.su.edu/dayofgiving
Moms+Tweens came together for the first ever Moms+Tweens+SocialGood event to talk about social good, technology and global citizenship on August 3, 2013 in McLean Virginia.
Ariel Villanueva Licas is a web programmer and blogger who created the website www.arielicas.com. He is passionate about inspiring others through blogging and wants to help people realize their passions. His advocacy is to bring out the spirit of volunteerism in the Philippines, especially in the aftermath of disasters like Typhoon Yolanda. He has launched the #HelpMeToInspire Blogging Project 2014 to help one deserving Typhoon Yolanda survivor become a blogger through providing hosting, blog setup, niche creation, and promotion support.
This document summarizes a grassroots campaign organized on Mumsnet in 2012 to encourage retailers to stop categorizing toys by gender. The campaign was successful, with 14 retailers changing their policies and 10 publishers committing to avoid labeling books for boys and girls. It highlights how quickly the campaign grew from an initial discussion on Mumsnet to gaining media attention. Interviews with organizers note their surprise at the rapid growth and interest in the campaign.
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
The Digital Tribe: Building an online community through social media was presented by me at Life Instyle Sydney 2015 to Australian wholesale and retailers. Featuring examples of Australia businesses using social media to build their tribes, as well as current Australian social media usage statistics. For more information contact kylie@ofkin.com, ofkin.com
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
This document discusses the rise of the "fundraiserpreneur" and strategies for empowering individual fundraisers through social media and online platforms. It outlines 7 principles for developing a movement including analyzing power, developing leaders, maintaining momentum, and being accountable. Specific tips are provided for helping fundraiserpreneurs, such as finding online leaders, inspiring leaders, fueling online discussions, and rewarding top performers. The document also examines how different age cohorts, from seniors to Generation Y, interact with technology and charitable giving.
Herschel Supply Co. saw success through social media by actively responding to customer questions on platforms like Twitter and Facebook. This personalized the customer experience and led to a 20% increase in satisfaction rates and 60% jump in positive brand sentiment. Similarly, Serengetee utilized social media while traveling globally to source fabrics by engaging with customers on platforms like Instagram and Twitter. This allowed them to gain over 190,000 Facebook fans and raise over $60,000 for charitable causes. Both companies showed that actively responding to customers through social media improved customer service and positively impacted the brand.
The document provides examples of successful social media campaigns and lessons that can be applied to small businesses.
It describes campaigns like the ALS Ice Bucket Challenge that went viral through fun participation and celebrity endorsements. The #BringBackOurGirls campaign spread awareness of a tragedy by encouraging users to change profile pictures and share the hashtag. Toys R Us matched toy donations through their #PlayItForward campaign to benefit children in need.
The document advises small businesses to find causes relevant to their brand, engage customers by gathering ideas or feedback, and support humanitarian efforts through donation campaigns that encourage community support and user generated content. The key is finding ways to genuinely connect with audiences through low barrier, incentivized social campaigns
Social Media for Good and Profit - Cause Marketing Case StudySiteLab Interactive
SiteLab presents a cause marketing campaign case study for client Sunkist Growers, the leading international supplier of fresh fruit, and the oldest operating citrus cooperative in America, owned by thousands of citrus growers across California and Arizona. Learn how they used social media to propel their brand and do social good by partnering with retailers across the country to encourage families to raise money for charities close to their hearts.
Home in 5 is a nonprofit organization formed in 2014 to increase foster care awareness and homes in Region 5. It has no employees but is run by volunteers from social service agencies. The organization wants to connect foster families with agencies through various partnerships. It plans to target couples unable to have children and empty nesters. The group aims to increase its social media presence by 40% and establish a presence on the University of Georgia campus through partnerships. It will run a Facebook campaign posting weekly greetings, partner shares, and event reminders. An email newsletter will highlight monthly events, partners, and news to reach potential adoptive families and donors.
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
This document discusses how social media can be used for social good and activism. It provides examples of organizations that have successfully used social platforms to raise awareness and funds. Key strategies discussed include having active and authentic social accounts, maintaining a clear brand message, and empowering communities. Current trends in social media activism include location-based initiatives, mobile apps, crowdsourcing, and cause marketing campaigns. Best practices and potential future directions are also outlined.
How to Turn Facebook and Other Social Networks into a Direct Revenue StreamCarie Lewis Carlson
The document discusses how to use social networks like Facebook to generate direct revenue. It outlines The Humane Society of the United States' social media strategy, which includes having dedicated staff, integrating social content across platforms, and listening to users. Key tactics that helped raise $500,000 included building a loyal fan base first before fundraising and creating fun campaigns like photo contests that encouraged sharing. Measurement of metrics like donations, new fans, and engagement is important for success.
Sophi Galloway proposes that Abundant Harvest develop a Facebook page to generate more followers and donations. Currently without social media, Abundant Harvest is isolated from potential supporters. Research shows non-profits are increasingly using social media, which continues to reach broader audiences. A Facebook page could showcase the organization's work and impact to gain support from multiple generations that widely use Facebook. Maintaining a professional Facebook presence would cost nothing and help promote Abundant Harvest's mission.
Brands and are also harnessing this powerful medium and social media is often at the forefront of any marketing strategy, even for nonprofits - for they find it easier to raise awareness, foster engagement, and expand their network.
Here’s looking at some of the nonprofits that have changed the world being truly social.
Fundraising using social media and internet presentationFrancis Mwenja
The document discusses fundraising through social media and crowd funding. It provides tips on using social media platforms like Facebook, Twitter, YouTube and hashtags effectively to raise funds for causes. Specific tips include creating buzz around an event through posts, videos and paid promotions. Using a hashtag can help tweets about a fundraiser be found and trend. Crowdfunding is growing in Kenya through successful campaigns that have raised millions for causes like medical aid. Laws around taxes and regulations for crowdfunding donations via bank transfers are also covered.
Fundraising using social media n internet presentationFrancis Mwenja
Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
Social / Digital Media - A Presentation on New TrendsManeesh Garg
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
The document provides a 7 step guide to using social media for fundraising. It discusses developing a social media strategy, creating engaging content, choosing social channels, posting and engaging, Facebook advertising, campaign activities, and tracking success. The steps include developing content pillars, tone of voice, leveraging different social networks, scheduling posts, engaging with audiences, creating Facebook ads and campaigns, and analyzing metrics. The goal is to drive awareness, interest, donations, and develop long-term donors through an integrated social media approach.
The document discusses using social media for charity fundraising and promotion. It provides examples of campaigns on Facebook and Weibo that drove engagement and participation. It also discusses tactics to achieve different objectives like awareness, participation and donations. Performance tracking tools for Facebook are discussed. The document concludes with discussing using online forums and videos to generate awareness, discussions and support for charities.
The document outlines Eyedart Creative Studio's (ECS) social media plan created by Cardinal Communications Digital Team. It includes an introduction to ECS, current social media status, things ECS cares about, past clients, key publics and messaging. It then provides detailed proposed strategies and sample posts for Facebook, Twitter, Instagram, Pinterest and Vine to increase followers and engagement over a 3 month period. The goal is to raise awareness of ECS's new website, services and portfolio to gain new clients.
Tetra Pak, along with Hershey's and Organic Valley, wanted to get word out about healthy snacks for kids – namely, chocolate milk served in cartons, which are also better for the environment. The campaign was kicked off just prior to Halloween, so moms we encouraged to hand out single serve cartons instead of the typical “junk.” Games (in the form of applications) were created on Facebook, Twitter and the Web. The kicker? Each time someone played the game or sent a Halloween-related e-mail, 10 cents was donated to World Wildlife Fund. Also incorporated into the campaign were downloadable coupons for Hershey’s and Organic Valley chocolate milk.
Independent Bookstore: Social Media Marketing ExampleChristine McKenna
Fairytales Bookstore & More is an award-winning children's bookstore that specializes in hand-curated books and educational toys. The owner hired C. McKenna Consulting to increase foot traffic, create a social media strategy, and provide quality social media content. McKenna implemented strategies across Facebook, Twitter, and Pinterest that included regular posting, engaging with followers, and highlighting products. Analytics showed spikes in engagement on Facebook and a doubling of followers on Twitter within a month.
Drizzlin is a brand communications firm that focuses on bring warmth back to brands. We call it 'Humanizing Brands' and we focus on how digital mediums are a catalyst in making it happen. This deck documents our journey till now.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
1. SHE MADE IT HAPPEN
International Women’s Day 2018
2. PR Company Name: New Vision Global
Company Profile:
New Vision Global is a public relations company
gaining attention for its brands and organizations
worldwide by engagement to raise awareness, build
influence and make an impact with our creative
thinking.
3. Client: Let’s Educate Children In Need (LECIN)
Client Profile:
LECIN is a youth led organization that works with
children from low income communities of Delhi and
aims to develop their interpersonal, intrapersonal as
well as thinking skills.
http://www.lecinindia.org/
4. Campaign Name: She Made It Happen
Objective:
To celebrate women by sharing encouraging stories of
inspirational women.
To promote the organization and enhance brand image.
To engage more volunteers to join the organization and work
for the development of the society.
5. Strategy:
She Made It Happen is an online campaign which was
organised on social media platforms (Facebook,
Instagram and WhatsApp). People were invited to share
stories of women who inspired them. These stories were
be shared on the Facebook page of Let's Educate
Children In Need. Five entries with best content
(decided by jury) and maximum likes/reactions were
awarded gift hampers made by underprivileged
women.
Media: Social Media
Target Audience: People using social media
Campaign Duration: 28th Feb- 8th Mar 2018
Campaign hash tag- #SheMadeItHappen
6. ACTIVITY CALENDAR
1. Create a Google Form to receive the stories. 11th Feb 2018
2. Develop content for an invitation message with the form
link.
11th Feb 2018
3. Create Facebook event and send invitations to everyone. 13th Feb 2018
4. Circulate the invitation message on social media (Facebook,
Instagram, Whatsapp).
13th Feb- 5th Mar 2018
5. Sponsors Promotion. 17th Feb- 28th Feb 2018
6. Share the inspirational stories on client’s Facebook page. 28th Feb- 6th Mar 2018
7. Arrangement for delivery of items of hampers from the
sponsors.
3th Mar- 6th Mar 2016
8. Prepare the hampers. 6th Mar- 8th Mar 2018
9. Announce the winners. 8th Mar 2018
10. Deliver the hampers to the winners. 8th Mar- 10th Mar 2018
7. ITEMS IN HAMPER
Participant’s story printed on LECIN’s Letter Head
Handmade bathing soap
Handmade toothpicks
Key chains
Paper bag
Cloth envelope
Brochure (LECIN)
Pamphlet (Yein Udaan)