Sean Paul began gaining popularity in Jamaica in 1996 with his own songs that were influenced by artists like Super Cat. He broke into mainstream popularity internationally in 2002 with his album Dutty Rock. To promote an upcoming concert locally, Sean Paul ran a photo contest on SocialAppsHQ's Photo Contest platform called "What's your Tomahawk Technique?" where fans could submit photos of their hairstyles for a chance to see him perform. The contest was a success with over 1,000 votes and 21 entries, helping to increase his Facebook likes to over 5.5 million and get fans talking about his music online.

1. Case Study on Sean Paul
About
Dancehall superstar Sean Paul began scoring hit singles in Jamaica starting in 1996 and thereafter
steadily began attracting international attention, eventual breaking into the pop mainstream in 2002
with Dutty Rock.
He became a DJ after he began writing his own songs, patterning his style largely after Super Cat and
finding a mentor in Don Yute.
Challenges
The major challenge is to attract local attention, and therefore Sean Paul ran Photo Contest Campaign
by targeting the audience, where he was performing his next concert. This strategy of targeting fans by
engaging with them got more number of masses into the live concert and created an emotional chord
with the fans.
Photo Contest 2012
Sean Paul ran photo contest called “What’s your Tomahawk Technique?” by using SocialAppsHQ’s Photo
Contest. In the contest, fans were supposed to submit their funky hairstyle photos for a chance to see
Sean Paul perform in the city.
The Winner of the Contest was “Giuseppe Dicolangelo” got the maximum number of votes.
Results

2. With 21 entries in the contest and 1000+ votes, the campaign was huge success & made sure that it got
fans talking about his music everywhere online. With the campaign, the number of likes increased to
over 5.5 million.
Do you want to run a campaign like this? Subscribe to Small Business Plan to start Photo Contest on your
Facebook page.