Insutite PCOS is the health improvement system offered by Insultite Laboratories, A US based pharmaceutical company established in 2001, to cure the Polycystic Ovarian Syndrome (PCOS). The company takes pride in its scientifically based multilayered approach to address the problems associated with insulin resistance.

1. Insulite PCOS essay contest gains 1700+ votes
Insulite PCOS
Insutite PCOS is the health improvement system offered by Insultite
Laboratories, A US based pharmaceutical company established in 2001, to
cure the Polycystic Ovarian Syndrome (PCOS). The company takes pride in its
scientifically based multilayered approach to address the problems
associated with insulin resistance.

2. Campaign Focus
Insulite Laboratories launched the contest to create awareness in the
community about PCOS during PCOS awareness month. The company
believes that women suffering from PCOS often feel helpless and alone. The
social media campaign focused at sharing of PCOS experience to promote a
sense of community among women suffering from PCOS. The company
believed that the real life experience of women suffering from PCOS would
emphasise the seriousness of the issue as well as its cure.
Raise Your Voice – Share your PCOS Story
The “Raise your voice – Share your PCOS story” invited participants to share
their experience with PCOS. The participants were required to submit an
essay ranging 250 – 1000 words sharing their struggle, the learning and their
triumph over the disease. The participants were encouraged to promote their
stories to attract votes for a chance to win an Insulite Health PCOS System.
Thus, an essay contest app, powered by SocialAppsHQ, was installed for this
campaign which included the following important aspects:
• Like Gate: The photo contest page was like gated so each participant had to
like the page in order to view or post an entry. This helped Insulite PCOS to
reach a larger audience and increase their fans by adding newer and relevant
members to their Facebook fan page.
• Registration: Each participant was required to register themselves on
Insulite PCOS website in order to post an entry. The helped Insulite PCOS
create a connection between its facebook fan site and website increasing
traffic to both their website and facebook fan page.

3. • Entry: Each participant had to post an essay in 250 – 1000 words sharing
their PCOS experience. This personalized the essay contest and fans as well
as their female friends were able to relate with it. The participants were also
required to invite friends to vote on the entry so as to gain maximum votes.
• Prize: The participant with the highest votes received an Insulite Health
PCOS system. Since the participants were the ones suffering from PCOS, the
need of the prize in their life encouraged fans to share their story and
promote it among their friends.
Impact
The essay contest helped Insulite PCOS system increase their brand awareness
to a great extent. The contest also generated user generated content to be
used by the company to create awareness of the disease.
Entries:
25
participants
Votes: 1740 votes
The contest was a huge success and was widely appreciated among the fans
of the brand. All this was made possible by SocialAppsHQ, an all in one social
media marketing platform for your brand.
source : http://www.socialappshq.com/blog/2013/10/22/insulite-pcos-essay-contest-gains-
1700-votes/
http://www.socialappshq.com/