This document contains summaries of several case studies for digital marketing campaigns to promote travel and tourism. The first case study describes a social media campaign that influenced over 35% of total sales for the world's oldest travel company. The second case study was an adventure contest facilitated through digital channels only that engaged over 10,000 online entries. The third case study describes efforts to digitally transform business for the world's largest film city through data analytics, mobile apps, and wearable technology.

2. CASE
STUDIES

3. GOAL: Build digital properties which inspire people
to travel for the world’s oldest travel company
#

4. Presented
over 1000
new reasons
for people to
travel the
world …

5. Poems written exclusively for C&K

6. Masterchef is a premium property tied up with C&K

7. We did a variety of
engaging posts on
the theme.

8. Marketing places through the use of drinks of the world.

9. A campaign
to take the
idea of
famous
streets to
the target.

10. Contests to
enhance
engagement.

11. A strong campaign to sell the Deccan Odyssey

12. One-off posts that were topical in nature and tactical of intent.

13. OUTCOME: More than 35% of total sales
were influenced by social media.

14. GOAL: First ever travel adventurer’s hunt facilitated
only by digital to launch the world’s largest
adventure company
#

15. A campaign which was
built around a contest
wherein 50 adventurers
were chosen to travel
the world. They created
– and are still creating
content – as they so do.
The communication
evolved as per their
journeys.

16. More communication for the launch

17. Promoting the contest …

18. Building excitement along the way …

19. Announcing and marketing the winners …

20. Coverage during travel …

22. OUTCOME: 10,000 online entries in Season 1, 12,000
in Season 2, and over 500 exclusive experiential
content generated for promotion.

23. GOAL: To digitally transform the business for the world’s
largest film city encompassing – ‘Data Analytics’,
Mobile, Social Media Marketing and use of cutting-edge
wearable technology.
#

25. Wedding

26. Wedding Sales App

27. RAFT

28. Sahas : Adventure Land

29. E-Mailers

30. Magazine Ads

31. Hoarding

32. MICE

33. Great Escape

34. Mailers

35. Print Ad

36. LOCATION – BASED MARKETING AT
RAMOJI FILM CITY

37. The Business Impact on FIT’s : 40%
Overall Business Impact : 21%

38. GOAL: For the 2nd largest state in India, which is
popularly known for commerce– we break the
monotony and promote travel and tourism
#

39. Brand Campaign on Digital

41. A unique model through which natives talk and promote their state

42. An Android and iOs App that allows travelers to explore the 100 must visit destinations
The MahaExplorer App

43. The first & only tourism board to participate in the GOSF

44. PROPOSED PROJECTS……

45. Maharashtra Tourism Blog

46. Virtual Dhol Festival

47. Virtual Dhol Festival

48. EXPERIENTIAL MARKETING

49. Smart Phone Application with AR Experience

50. Smart Phone Application with AR Experience

51. THANK YOU