Bigg Boss has become one of the most watched television reality shows not only in India but in other parts of the world as well. The show has done spectacularly well for the last seven years.
This document lists 33 advertising campaigns from various brands and their respective advertising agencies. For each campaign there is a brief description and the agency credited. The campaigns span various industries and countries.
How to Make Money With Your Photoshop Editing SkillsFiverr
This document discusses various ways that someone with Photoshop editing skills can make money, including editing wedding and professional photos, creating social media graphics and banner ads for businesses, designing logos, and working with marketing agencies or independently on freelance platforms like Fiverr. It recommends developing a specialty and finding a copywriting partner to take on bigger projects and act as a virtual agency. The overall message is that while freelancing takes perseverance, experienced Photoshop editors can succeed financially by leveraging their skills.
The document provides Maxim magazine's media kit and editorial calendar for 2016. It includes information on Maxim's mission to provide a visually rich journey that appeals to millennial men. The calendar outlines the themes, commitment dates, material due dates and on sale dates for each monthly issue between February 2016 and December/January 2016. It also includes advertising rates and circulation data for various 6-month periods.
Fed up with the way our modern day world uses outdated techniques in the job world? I give you My ANTI-Resume Manifesto. It's like no resume you've ever seen before!
John Gibson, Vice President/Global Planning Director at The Martin Agency, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Industries introduction for The Bridge and Life on MarsKStockwell
This document discusses and compares the industries behind two TV crime dramas: "The Bridge" and "Life on Mars." It notes that "Life on Mars" was produced by Kudos for BBC Wales and had international adaptations and broadcasts. "The Bridge" is a Swedish/Danish co-production between public broadcasters SVT and DR that received additional European funding and has had international success and remakes. Both crime dramas conform to their broadcasters' remits of providing popular, high quality programming while cultivating talent.
This document lists 33 advertising campaigns from various brands and their respective advertising agencies. For each campaign there is a brief description and the agency credited. The campaigns span various industries and countries.
How to Make Money With Your Photoshop Editing SkillsFiverr
This document discusses various ways that someone with Photoshop editing skills can make money, including editing wedding and professional photos, creating social media graphics and banner ads for businesses, designing logos, and working with marketing agencies or independently on freelance platforms like Fiverr. It recommends developing a specialty and finding a copywriting partner to take on bigger projects and act as a virtual agency. The overall message is that while freelancing takes perseverance, experienced Photoshop editors can succeed financially by leveraging their skills.
The document provides Maxim magazine's media kit and editorial calendar for 2016. It includes information on Maxim's mission to provide a visually rich journey that appeals to millennial men. The calendar outlines the themes, commitment dates, material due dates and on sale dates for each monthly issue between February 2016 and December/January 2016. It also includes advertising rates and circulation data for various 6-month periods.
Fed up with the way our modern day world uses outdated techniques in the job world? I give you My ANTI-Resume Manifesto. It's like no resume you've ever seen before!
John Gibson, Vice President/Global Planning Director at The Martin Agency, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Industries introduction for The Bridge and Life on MarsKStockwell
This document discusses and compares the industries behind two TV crime dramas: "The Bridge" and "Life on Mars." It notes that "Life on Mars" was produced by Kudos for BBC Wales and had international adaptations and broadcasts. "The Bridge" is a Swedish/Danish co-production between public broadcasters SVT and DR that received additional European funding and has had international success and remakes. Both crime dramas conform to their broadcasters' remits of providing popular, high quality programming while cultivating talent.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Burger King launched a Facebook campaign called "Whopper Sacrifice" that offered users a free Whopper sandwich if they "sacrificed" or unfriended 10 friends from their profile. Over 80,000 users participated in the first week, resulting in over 200,000 friends being sacrificed for Whopper coupons. However, Facebook blocked the campaign due to privacy concerns after a week.
Pugs and puffs are short pieces of vital information placed on magazine covers. Pugs, located in the top corners, display the price, logo, and issue number to catch readers' eyes. Puffs are promotional stickers that make certain articles or contents stand out from the rest of the cover using shapes and text. They provide quick previews to entice readers and highlight articles inside the magazine.
The document discusses the research done on different genres of music magazines in order to help decide on a genre for the author's own music magazine. Key genres reviewed include R&B, hip hop, pop, classical, rock, indie, and instrumental magazines. Each genre's conventions and target audiences are examined based on analyzing magazine covers. In the end, the author decides to do more research on niche music magazine genres like instrumental, as they seem to have more loyal audiences than general pop/rock magazines.
This document provides guidelines and examples for public service announcement scripts and videos. It includes abbreviations commonly used in scripts, examples of 30-second scripts for the American Cancer Society and Red Cross, and a list of required files to submit, including a PSA video, 2 print ads, the script, and descriptions of team member roles. The examples illustrate script formatting and include organization logos, taglines about the cause, and calls to action such as donating or calling a phone number for help.
Movie marketing is critical to the success of a film. It involves pre-release marketing to build audience interest and awareness as well as post-release marketing to extend the life of the film. Pre-release marketing strategies include releasing theatrical trailers, conducting press junkets, and publicity stunts to generate buzz and create perceptions of the film's quality. Effective movie marketing pushes audiences to theaters for opening weekend.
The document describes the personal branding story of Jarkko Sjöman. It discusses how he used platforms like SlideShare, LinkedIn, and Twitter to build his personal brand as a "Superman" by sharing compelling content that garnered over 500,000 views. This led to opportunities like becoming a top influencer on SlideShare, public speaker, and personal branding coach. He encourages others to start personal branding by creating their own content and sharing their story.
Social media conventions for artists and influencers typically include establishing a consistent theme or filter across posts, crafting an introduction through their profile, banner, and bio, and regularly promoting new content, merch, or media releases. Artists also aim to seem relatable through more casual selfies and personal posts that encourage audience interaction using competitions or informal language. Monetization efforts include branded advertisements and sponsorships disclosed with hashtags.
The Old Spice advertising campaign from 2010 aimed to modernize the brand's image and attract new customers. Known as "The Man Your Man Could Smell Like", it featured actor Isaiah Mustafa addressing the camera and appealing to women. Through viral videos and an interactive social media strategy, the campaign became a major success. It helped Old Spice shift perceptions from being seen as outdated to representing contemporary masculine ideals.
The document provides a history of horror movies from the 1920s to the 2000s. It discusses the emergence of horror films in the 1920s-1930s focusing on adaptations of classic stories. The 1940s saw a decline due to WWII but produced some classics. The 1950s featured "mutant" movies while the 1960s introduced the thriller genre with films like Psycho. The 1970s had a surge of influential films like The Exorcist and Halloween. New technology enhanced horror in the 1980s. The 1990s featured psychopath killers in response to overused monsters. Finally, the 2000s brought the teen horror/slasher genre with movies like The Ring.
7 quotes from Steve Jobs about building your brand. Great branding tips from the mastermind behind Apple, one of the most innovative companies of all time.
The document discusses Joseph Campbell's theory of the monomyth or the hero's journey, which is a pattern of narrative archetypes that appears in stories across cultures. It describes the typical stages of the hero's journey as defined by Campbell, including the ordinary world, the call to adventure, crossing a threshold, trials and ordeals, and return with experience. The document also discusses related concepts from Carl Jung and James Joyce and examples of the hero's journey pattern in stories like Star Wars, The Wizard of Oz, and The Hunger Games.
This document outlines a digital strategy for Netflix to promote the release of the show "Hemlock Grove" by increasing brand awareness of Netflix among horror fans. It analyzes consumer profiles, insights, and behaviors to develop an interactive campaign leveraging social media, augmented reality, and a "Scaretime" wristband to give viewers an immersive experience. The goal is to increase subscriptions by 5% and viewership of the first episodes through frightening and engaging viewers in new ways online and through their physiological reactions.
1. The document describes a customer experience mapping for a brand experience design project focused on sugar cane harvesting.
2. Various engagement tools are outlined, including contextual posters, ambassador conversations, visitor comment books, commenting cups, and benches for conversation.
3. The goal is to understand visitor and consumer perceptions of a new product category through authentic feedback and insights gathered via the different engagement methods.
This document discusses the distribution and promotion of the film "I, Daniel Blake" by Ken Loach. It was distributed in the UK by eOne Films and targeted working class audiences through partnerships with newspapers like the Daily Mirror and events coinciding with political conferences. The film's promotion generated discussion of its social themes and political messages. It was promoted as a film addressing issues of importance to many citizens and was very successful commercially and critically, winning several awards in the UK and internationally.
PowerPoint Karaoke (Sample Presentation)Amber Case
This is an example PowerPoint Karoke Presentation. This one does not have text, in order to increase the narrative flexibility of the speaker. The format of the PowerPoint Karaoke creation process was that everyone had 10 minutes to create and submit a slideshow to a centralized database. Then we randomized the speakers and PowerPoints and each gave a random 10 minute presentation on the slides.
This ia a great version of Toastmasters which teaches how to give presentations on the fly. It is a fun and enjoyable practice that was first started in 2005 by a group of German artists. Now, the practice and experience of PowerPoint Karaoke is ubiquitous across many geek gatherings, and is increasingly a part of Unconference proceedings such as BarCamp and CyborgCamp (http://cyborgcamp.com).
PowerPoint Karaoke is often best played with a slightly inebriated group of 6-8 interesting people.
Screw You Bullet Points! [Rest in Peace]Ayman Sadiq
Even when you are preparing a slide and filling it with bullet-points, you know you are being a lazy-ass. Because, let’s face it, there’s just so much more that you could use in lieu of a ton of bullet points (I mean literally ‘a ton’, they’re all over the place!). Half of the audience won’t even be listening to what you have got to say and will simply read the points (completely ignoring your words in the process). If you don’t want your audience to tune out of your presentation and label you as ‘BORING’, play around a bit with cool info-graphics, icons and illustrations and make them go: ‘Whoa!’
Storytelling serves essential functions for humanity such as explaining natural phenomena, answering existential questions, and providing an escape from reality. Archetypes are basic storytelling building blocks that all cultures use unconsciously, such as the hero, villain, and quest. The document analyzes common situational and symbolic archetypes like the journey, battle of good vs evil, and light vs darkness. It also examines character archetypes like the hero, mentor, and damsel in distress using the movie Shrek as an example.
Celebrity culture plays a huge role in American society today. People are fascinated by the lavish lifestyles of celebrities and enjoy following their latest drama through social media and tabloid news. This obsession is fueled by the paparazzi who go to extreme lengths to capture scandalous photos of celebrities for profit. Some people even experience celebrity worship syndrome where their lives revolve around their favorite stars. The rise of reality television has also created new "celebrities" overnight and further driven society's unhealthy fixation on fame.
Consumer use multiple devices simultaneously, changing the way they engage with content and brands. No one knows that better than Evan Greene, CMO of The Recording Academy, the producer of The Grammy Awards. Driven by innovation, join us as Greene talks about the future of television, social and search, and how the three will fuse to lead marketing campaigns that connect musicians and fans.
Keynote:
Evan Greene, CMO, The Recording Academy
Booze you can use! Engaging ways to crush it in the digital spaceYouToo Social Media
To cut through the clutter online today, you need to produce shareable, digestible and creative content that is tailored for every platform. From creative contests, engaging stories and authentic TV moments, find out how TODAY has become the number 1 morning show on social media, including a behind the scene look at the “Wine Bot,” which encourages customer engagement and conversation across channels.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Burger King launched a Facebook campaign called "Whopper Sacrifice" that offered users a free Whopper sandwich if they "sacrificed" or unfriended 10 friends from their profile. Over 80,000 users participated in the first week, resulting in over 200,000 friends being sacrificed for Whopper coupons. However, Facebook blocked the campaign due to privacy concerns after a week.
Pugs and puffs are short pieces of vital information placed on magazine covers. Pugs, located in the top corners, display the price, logo, and issue number to catch readers' eyes. Puffs are promotional stickers that make certain articles or contents stand out from the rest of the cover using shapes and text. They provide quick previews to entice readers and highlight articles inside the magazine.
The document discusses the research done on different genres of music magazines in order to help decide on a genre for the author's own music magazine. Key genres reviewed include R&B, hip hop, pop, classical, rock, indie, and instrumental magazines. Each genre's conventions and target audiences are examined based on analyzing magazine covers. In the end, the author decides to do more research on niche music magazine genres like instrumental, as they seem to have more loyal audiences than general pop/rock magazines.
This document provides guidelines and examples for public service announcement scripts and videos. It includes abbreviations commonly used in scripts, examples of 30-second scripts for the American Cancer Society and Red Cross, and a list of required files to submit, including a PSA video, 2 print ads, the script, and descriptions of team member roles. The examples illustrate script formatting and include organization logos, taglines about the cause, and calls to action such as donating or calling a phone number for help.
Movie marketing is critical to the success of a film. It involves pre-release marketing to build audience interest and awareness as well as post-release marketing to extend the life of the film. Pre-release marketing strategies include releasing theatrical trailers, conducting press junkets, and publicity stunts to generate buzz and create perceptions of the film's quality. Effective movie marketing pushes audiences to theaters for opening weekend.
The document describes the personal branding story of Jarkko Sjöman. It discusses how he used platforms like SlideShare, LinkedIn, and Twitter to build his personal brand as a "Superman" by sharing compelling content that garnered over 500,000 views. This led to opportunities like becoming a top influencer on SlideShare, public speaker, and personal branding coach. He encourages others to start personal branding by creating their own content and sharing their story.
Social media conventions for artists and influencers typically include establishing a consistent theme or filter across posts, crafting an introduction through their profile, banner, and bio, and regularly promoting new content, merch, or media releases. Artists also aim to seem relatable through more casual selfies and personal posts that encourage audience interaction using competitions or informal language. Monetization efforts include branded advertisements and sponsorships disclosed with hashtags.
The Old Spice advertising campaign from 2010 aimed to modernize the brand's image and attract new customers. Known as "The Man Your Man Could Smell Like", it featured actor Isaiah Mustafa addressing the camera and appealing to women. Through viral videos and an interactive social media strategy, the campaign became a major success. It helped Old Spice shift perceptions from being seen as outdated to representing contemporary masculine ideals.
The document provides a history of horror movies from the 1920s to the 2000s. It discusses the emergence of horror films in the 1920s-1930s focusing on adaptations of classic stories. The 1940s saw a decline due to WWII but produced some classics. The 1950s featured "mutant" movies while the 1960s introduced the thriller genre with films like Psycho. The 1970s had a surge of influential films like The Exorcist and Halloween. New technology enhanced horror in the 1980s. The 1990s featured psychopath killers in response to overused monsters. Finally, the 2000s brought the teen horror/slasher genre with movies like The Ring.
7 quotes from Steve Jobs about building your brand. Great branding tips from the mastermind behind Apple, one of the most innovative companies of all time.
The document discusses Joseph Campbell's theory of the monomyth or the hero's journey, which is a pattern of narrative archetypes that appears in stories across cultures. It describes the typical stages of the hero's journey as defined by Campbell, including the ordinary world, the call to adventure, crossing a threshold, trials and ordeals, and return with experience. The document also discusses related concepts from Carl Jung and James Joyce and examples of the hero's journey pattern in stories like Star Wars, The Wizard of Oz, and The Hunger Games.
This document outlines a digital strategy for Netflix to promote the release of the show "Hemlock Grove" by increasing brand awareness of Netflix among horror fans. It analyzes consumer profiles, insights, and behaviors to develop an interactive campaign leveraging social media, augmented reality, and a "Scaretime" wristband to give viewers an immersive experience. The goal is to increase subscriptions by 5% and viewership of the first episodes through frightening and engaging viewers in new ways online and through their physiological reactions.
1. The document describes a customer experience mapping for a brand experience design project focused on sugar cane harvesting.
2. Various engagement tools are outlined, including contextual posters, ambassador conversations, visitor comment books, commenting cups, and benches for conversation.
3. The goal is to understand visitor and consumer perceptions of a new product category through authentic feedback and insights gathered via the different engagement methods.
This document discusses the distribution and promotion of the film "I, Daniel Blake" by Ken Loach. It was distributed in the UK by eOne Films and targeted working class audiences through partnerships with newspapers like the Daily Mirror and events coinciding with political conferences. The film's promotion generated discussion of its social themes and political messages. It was promoted as a film addressing issues of importance to many citizens and was very successful commercially and critically, winning several awards in the UK and internationally.
PowerPoint Karaoke (Sample Presentation)Amber Case
This is an example PowerPoint Karoke Presentation. This one does not have text, in order to increase the narrative flexibility of the speaker. The format of the PowerPoint Karaoke creation process was that everyone had 10 minutes to create and submit a slideshow to a centralized database. Then we randomized the speakers and PowerPoints and each gave a random 10 minute presentation on the slides.
This ia a great version of Toastmasters which teaches how to give presentations on the fly. It is a fun and enjoyable practice that was first started in 2005 by a group of German artists. Now, the practice and experience of PowerPoint Karaoke is ubiquitous across many geek gatherings, and is increasingly a part of Unconference proceedings such as BarCamp and CyborgCamp (http://cyborgcamp.com).
PowerPoint Karaoke is often best played with a slightly inebriated group of 6-8 interesting people.
Screw You Bullet Points! [Rest in Peace]Ayman Sadiq
Even when you are preparing a slide and filling it with bullet-points, you know you are being a lazy-ass. Because, let’s face it, there’s just so much more that you could use in lieu of a ton of bullet points (I mean literally ‘a ton’, they’re all over the place!). Half of the audience won’t even be listening to what you have got to say and will simply read the points (completely ignoring your words in the process). If you don’t want your audience to tune out of your presentation and label you as ‘BORING’, play around a bit with cool info-graphics, icons and illustrations and make them go: ‘Whoa!’
Storytelling serves essential functions for humanity such as explaining natural phenomena, answering existential questions, and providing an escape from reality. Archetypes are basic storytelling building blocks that all cultures use unconsciously, such as the hero, villain, and quest. The document analyzes common situational and symbolic archetypes like the journey, battle of good vs evil, and light vs darkness. It also examines character archetypes like the hero, mentor, and damsel in distress using the movie Shrek as an example.
Celebrity culture plays a huge role in American society today. People are fascinated by the lavish lifestyles of celebrities and enjoy following their latest drama through social media and tabloid news. This obsession is fueled by the paparazzi who go to extreme lengths to capture scandalous photos of celebrities for profit. Some people even experience celebrity worship syndrome where their lives revolve around their favorite stars. The rise of reality television has also created new "celebrities" overnight and further driven society's unhealthy fixation on fame.
Consumer use multiple devices simultaneously, changing the way they engage with content and brands. No one knows that better than Evan Greene, CMO of The Recording Academy, the producer of The Grammy Awards. Driven by innovation, join us as Greene talks about the future of television, social and search, and how the three will fuse to lead marketing campaigns that connect musicians and fans.
Keynote:
Evan Greene, CMO, The Recording Academy
Booze you can use! Engaging ways to crush it in the digital spaceYouToo Social Media
To cut through the clutter online today, you need to produce shareable, digestible and creative content that is tailored for every platform. From creative contests, engaging stories and authentic TV moments, find out how TODAY has become the number 1 morning show on social media, including a behind the scene look at the “Wine Bot,” which encourages customer engagement and conversation across channels.
This document summarizes Hero's marketing efforts around the Sunburn music festival. It discusses Hero's dedicated microsite for the event, a "Hero Bike Jockey" app that lets users mix bike sounds with music, contests on Twitter and Facebook to win tickets, photos from Hero stalls at festival locations that garnered thousands of likes and shares, and a TV commercial featuring DJ Axwell riding a Hero motorcycle to the festival stage. The campaigns successfully increased Hero's social media following and engagement across platforms.
Making the most of social-friendly video | Video for charities | Conference |...CharityComms
Chris Hosker, social media manager, The Children's Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin GhiurauSocialMedia.org
In his BlogWell Dallas presentation, RadioShack's Director of Social Media Marketing, Cosmin Ghiurau, shares their Super Bowl 2014 strategy that resulted in a successful social media ad campaign.
He goes over their key learnings from the campaign and explains their seven-step approach to winning in the moment.
Training presented at #Toastmasters District 37 Fall Conference November 1, 2014.
This presentation covers the 5 major social media networks: Facebook, Twitter, LinkedIn, Pinterest, Google Plus. Includes selecting the right social media for your target market, common buzzwords, and best examples of posts.
Consolidated Analytic Report - Second ShowIZE Creative
Consolidated Analytic Report of the Social Media Presence (Mainly Facebook) of the movie Second Show, handled by us. Started on an Online Advertising Budget of "Zero", all audience growth was completely organic, a feat which we are still very proud of!
With a couple of firsts like holding the First Celebrity Wall Chat in Malayalam Film Industry, the movie made a huge presence in the Social Media circles and eventually went on to become the first SuperHit of 2012!
This case study analyzes a celebrity dinner party event held at The Zone @ Rosebank in South Africa from April 17-26, 2012. Twelve celebrities participated in hosting dinner parties at various restaurants to raise money for their favorite charities. The celebrity who received the most social media votes would win a R5000 donation. Conversation about the event took place on social media, reaching over 2 million people. Analysis found mostly positive comments about celebrities supporting charities. Top social media influencers like @Bonang_M reached large audiences. While the event generated buzz online, more emphasis could have been placed on promoting the charities.
The document provides a case study and analysis of social media comments about the Top Gear Festival held in Durban, South Africa from June 13-18, 2012. Over 12,000 comments were tracked across social media platforms like Twitter and Facebook. The majority of comments came from women ages 18-34. Key influencers and hashtags are identified. The case study highlights trends in audience demographics, top social media conversations, and statistics about the event. Contact information is provided to request further analysis.
The Secret Cinema Prometheus Project campaign used an immersive narrative and social media strategy to promote an upcoming Secret Cinema event without revealing the film. Key elements included:
1) Creating an online world "Brave New Ventures" for fans to engage with through social media. This generated content and excitement.
2) Identifying and recruiting Prometheus super fans to spread word and generate speculation. Over 250 fans were engaged through challenges.
3) The campaign achieved over 3 million Twitter impressions and widespread online and radio coverage, greatly increasing ticket sales without revealing the film. The event ultimately outsold the IMAX screening.
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensWe Are Social Singapore
This presentation explores the core principles of Social TV and Second Screening, outlining the key opportunities for brands and content producers along with relevant examples and case studies. For more information and analysis, visit http://wearesocial.sg/
A full audit on Dubai Tourism. Social and Digital mentions of Dubai and their impact on the globe. A social media audit of Visit Dubai accounts and recommendations for what's to come.
Ever wondered how music can impact on your social marketing strategy?
Find out more in our “Social Networks Guideline Through The Power of Music”
- Want to really understand how social networks and music accompany each other in marketing plans?
- How it all fits in on a wider marketing strategy scope?
- Proven success of a music accompanied strategy included within…
When How I Met Your Mother premiered on CBS TV network on Sept 19, 2005, it had some pretty big shoes to fill. The network had telecasted the series finale of one of their most loved comedy show, Everybody Loves Raymond in May that year, which became one of the most watched series finale of all times with 32.9 million viewers.
Mc donald’s campaign for sochi olympicsSocialAppsHQ
Social Media domain has become the epicenters for all campaigns and other promotional activities, enhancing the reach and brand value of products and services alike. Social Media Campaigns account for the most impactful and objectively measurable ways of promoting any commodity, services, events or organization.
Insutite PCOS is the health improvement system offered by Insultite Laboratories, A US based pharmaceutical company established in 2001, to cure the Polycystic Ovarian Syndrome (PCOS). The company takes pride in its scientifically based multilayered approach to address the problems associated with insulin resistance.
Social Media Monitoring provides a number of features that are extremely helpful to a brand manager, but at the same time one is always worried about the returns on using the tool.
Companies remixing social media marketingSocialAppsHQ
Anyone can pull out a credit card and buy advertising space on Facebook, but truly innovative marketers know how to effectively leverage their social media accounts. Marketing mavens engage and entertain the average consumer while promoting the company’s brand. Mimic how the following companies use social media to build relationships with clients and customers.
Social media has always been given a sceptical view by the governments all across the world. The ruling body of any country enjoys endless powers. It is the law making and policy deciding body that affects all the citizens of that particular country to a varied extent. As such, the social media becomes one of the appropriate platforms for the common man to discuss these policies and showcase their opinions and thoughts to one another.
Since the inception of this social media giant as one of the biggest platforms for social media marketing, many brands have created their facebook pages and have been indulging in facebook campaigns to a great extent. There is no denying the fact that Facebook has transformed into an appropriate tool for marketing products and services largely as well as also for branding activities.
While many brands have successfully used Facebook for marketing, some brands have failed to utilize Facebook effectively. Tesla Motors only updates its Facebook status without valuable campaigns, limiting its marketing strategies. Netflix faced backlash after raising prices and changing its service, with most posts and comments going unanswered. Goldman Sachs' Facebook page has no recent posts or messages and has not provided value to the brand, despite having over 28,000 likes. All three brands could benefit from implementing proper social media strategies on Facebook.
It is common to promote a movie using the social media domain, using this platform to promote your movie is considered to be a widespread marketing concept nowadays. Hollywood or Bollywood, both the worlds are making an active presence on this medium and are trying to influence the users by swaying them with their fascinating campaigns.
Insidious- chapter 2, the sequel to Insidious is not far behind. It has actively made use of Twitter and Facebook, the two social media giants for its promotions and social media marketing activities.
Simon Jersey is a UK-based corporate uniform brand that ran a 2012 Facebook sweepstakes campaign using SocialAppsHQ's app to get customer feedback and increase brand awareness. The campaign received over 300 entries from fans who were asked to rate Simon Jersey's products and services. Winners received a 10% discount, and the campaign engaged fans by regularly posting updates and reminders. It was successful in driving traffic to the site and finding new customers during the festive season.
Sean Paul began gaining popularity in Jamaica in 1996 with his own songs that were influenced by artists like Super Cat. He broke into mainstream popularity internationally in 2002 with his album Dutty Rock. To promote an upcoming concert locally, Sean Paul ran a photo contest on SocialAppsHQ's Photo Contest platform called "What's your Tomahawk Technique?" where fans could submit photos of their hairstyles for a chance to see him perform. The contest was a success with over 1,000 votes and 21 entries, helping to increase his Facebook likes to over 5.5 million and get fans talking about his music online.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
2. Our Objective
• To analyze the social media presence of Bigg Boss
• To understand the influence of various factors that attributed
to the success of the show
3. Methodology
• Search Definition: Bigg Boss, Big Boss
• Duration: October 11, 2013 – December 31, 2013
• Coverage:
– Geographical: Global
– Online: Social media, blogs, Video sharing sites and web in
general.
4. Bigg Boss is?
• Indian Reality show based on Dutch show ‘Big Brother’
• Television Telecast rights owned initially by Sony TV. Now Colors TV
broadcasts the show.
• Total number of seasons so far: 7
• Season 7 Air time: Sept 15 – Dec 28, 2013
• Host of Season 7: Salman Khan
• Winner of Season 7: Gauhar Khan
5. How does it work?
• A number of contestants live in a purpose-built house and are
isolated from the rest of the world.
• Each Week of the housemate will be evicted from the house based
on internal nomination and public voting.
• Winner at the end of 104 days takes home Rs. 500,000
7. Everyone is talking Bigg Boss
• A total of 76,847 mentions across the web were recorded.
• Daily Online chatter around the show peaked on Nov 8, 2013 at
1,680 mentions and bottomed on December 1, 2013 at 223
mentions.
8. Social Media Chatter Distribution
• While Facebook managed to gather the fan following around the
show. Twitter managed to entice chatter around the show.
–
–
–
–
Facebook Fans: 4.2 million+
Twitter Followers: 100,000+
Facebook mentions: 14,843
Twitter Mention: 36,475
• Google+ failed to establish its presence as a social networking site
considering that the number of mentions of the show on the “social
networking site” were half the number of videos of the show on the web.
11. When do People talk
• Social media became the second screen for the show where people could
not only see but also interact with the show.
• The most popular days of the week based on the social media buzz were:
Saturday: The eviction day
Wednesday: The day of the major task
12. People Like It More Than They Hate It
Sentiment Analysis
Most hated personalities
were:
1. Sofia Hayat: 12.67%
2. Armaan Kohli: 11.37%
Most Loved Personalities
were:
1. Elli: 22.84%
2. Asif: 22.08%
3. Salman: 21.05%
13. Everyone Loves Bad Boys
• The celebrity who managed to capture the maximum attention of the
audience was not a contestant but the beloved host and superstar Salman
Khan who was present in 22% of all the conversations around Bigg Boss.
• Among contestants, Bad Boys Kushal Tandon and Armaan Kohli captured
the attention of the audience the most with mention share of 12% and
11% respectively.
• The two finalist Tanisha and Gauhar managed to capture 4th and 5th place
with 10% and 9% chatter. *
*The result does not include the post finale chatter to ensure an unbiased analysis of the
social media as Gauhar being the winner dominated the chatter after the finale.
14. Salman got more mentions than 14 least
Popularity
popular contestants combined
15. CouplesKey Drivers
and Controversies
• Couples
– Couples on Bigg Boss drove 26% of total social media chatter around
the show.
– Ironically, the married couple Shilpa-Apoorva managed to capture very
little chatter, whereas audience couldn’t keep their eyes off ArmaanTanisha and Kushal-Gauhar.
• The Controversy
– The arrest of Armaan Kohli was maybe best thing ever happened to
the actor.
– The actor managed to get 630 mentions around the show on the day
of his arrest. Considering that this was 75% more than his earlier best
and was the highest mentions anyone including Salman Khan
managed to capture in a day.