It is common to promote a movie using the social media domain, using this platform to promote your movie is considered to be a widespread marketing concept nowadays. Hollywood or Bollywood, both the worlds are making an active presence on this medium and are trying to influence the users by swaying them with their fascinating campaigns. Insidious- chapter 2, the sequel to Insidious is not far behind. It has actively made use of Twitter and Facebook, the two social media giants for its promotions and social media marketing activities.