The document discusses the social media marketing strategies employed for the promotion of 'Insidious: Chapter 2'. The film effectively utilized platforms like Facebook and Twitter to engage with audiences, garnering significant attention and interaction, including over 2.9 million likes on Facebook. Innovative campaigns, such as a 'casting call' contest and leveraging popular hashtags, were highlighted as key tactics to boost viewer engagement and awareness.

1. Insidious- Chapter 2
It is common to promote a movie using the social media domain, using this
platform to promote your movie is considered to be a widespread marketing
concept nowadays. Hollywood or Bollywood, both the worlds are making an
active presence on this medium and are trying to influence the users by
swaying them with their fascinating campaigns.
Insidious- chapter 2, the sequel to Insidious is not far behind. It has actively
made use of Twitter and Facebook, the two social media giants for its
promotions and social media marketing activities.
Facebook
Facebook is like one of those platforms that are considered to be the most
important for any social media marketing activities. Insidious made valuable

2. use of the platform by carrying out various social media campaigns on it. It
was able to garner more than 2.9 million facebook likes and established a
huge viewer base as well. The success story of the page started with normal
status updates and constant interactions with users. It made it a point to
reply to all posts and messages and also provide an immediate feedback to
all. Still shots were uploaded to retain the attention along with catchy
phrases and statements.
The campaign that formulated a number of entries and made its way to top
was ‘Casting Call’, this was run as an effective social media campaign. Users
were supposed to send in their entries for a walk-on-role in the movie
showing their love and knowledge about the Insidious series. The winner
would be given a chance to be a part of the film.
Another valuable thing that the brand did was to use the latest hashtags
introduced by Facebook. This made it trend in the market and increased the
awareness manifold.

3. Twitter
A microblogging site that allows you to effectively market your brand was
also used massively by the movie in order to promote the film and increase its
viewership. On twitter, the brand ensured regular tweets and posts which
contained some dialogues, stills and shots from the film. These had the
power to intrigue the audience and keep them glued to Insidious’s page
throughout. It is very common to use the trending feature of Twitter for these
movies such that as and when people start talking about them, they become
a globalised trend and the virality increases automatically.
The Twitter page had a number of scary tweets as well which were done as a
part of promotional strategies to enhance the film’s effect. Many users
actively participated by retweeting most of the updates and even compared
other movies like ‘The Conjuring’ to this one. The concept of Friday the 13th
was used for its benefit on Twitter as well keeping relevancy with the plot of
the movie.The twitter page followers are 4090.

4. SocialAppsHQ
Visit : http://www.socialappshq.com/blog/2013/09/19/insidious-chapter-2-social-media-it-is/
http://www.socialappshq.com/