SlideShare a Scribd company logo
Social Media  Business Marketing
Mike Volpe
VP Marketing
HubSpot
Agenda

2. Why is Social Media Important?

4. Social Media State of Mind

6. 3 Types of Social Media

8. Measuring Results
Marketers Doing Marketing
People Blocking Marketing




Can Spam Act Signed into Law
People Don’t Need Marketing
Rethinking Marketing
Outbound Marketing    Inbound Marketing
• Telemarketing       • SEO / SEM
• Trade shows         • Blogging
• Direct mail         • Social Media
• Email blasts        • RSS
• Print ads           • Free tools/trials
• TV/radio ads        • Viral videos

 Interruption           Permission
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
Social Media Business Marketing HubSpot
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Social Media Business Marketing HubSpot
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Social Media Business Marketing HubSpot
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