The document provides an overview of various social media platforms, including Facebook, Twitter, LinkedIn, blogs, YouTube, and Quora, highlighting their user statistics and best practices for business engagement. It emphasizes the importance of monitoring and measuring social media efforts using tools like Hootsuite, Cotweet, Tweetdeck, and Argyle Social. Additionally, the document discusses strategies for creating effective online content and interactions to enhance brand loyalty and authority in the digital space.

1. Social Media OverviewBAN Entrepreneurship Information SeriesWednesday, February 16, 2011

2. AgendaIntroduction to social platformsFacebookTwitterLinkedInBlogsYouTubeQuoraIntroduction to monitoring and measuringArgyle SocialHootsuiteCoTweetTweetdeck

3. Facebook500 million+ active usersPeople spend over 700 billion minutes per month on FacebookAverage user has 130 friendsAverage user is connected to 80 community pages, groups and eventsAverage user creates 90 pieces of content each month250 million+ people engage with Facebook from external websites every month200 million+ users access Facebook from their mobile devicePeople that use Facebook on their mobile devices are twice as active on Facebook than non-mobile usershttp://www.facebook.com/press/info.php?statistics

4. FacebookOfficial Page vs. Personal ProfilePersonal ProfilePersonal presence on FacebookPeople have personal profilesOfficial PageProfessional presence on FacebookBusinesses have official pagesOfficial pages are administered by people who have personal profilesThe public can not see who administers official pages Customizable

5. FacebookHow To Use An Official Page for Your BusinessUse the Wall to interact with your followersPromote blog postsProvide unique content that elicits engagementProvide quality information in the Info tabSchedule EventsProvide extra information in custom tabsBuild brand loyalty

6. TwitterAs of September 2010, Twitter has 175 million users95 million tweets are written per dayTweets are 140 characters long and may consist of text and linksEvery Twitter account is associated with a unique email addressOver 16% of all new Twitter users are starting out on mobile devices (as of 9/10)http://twitter.com/about

7. TwitterHow To Say What You Want To SayHashtag(#) – Used to take part in conversation around certain topic. Examples:#BAN#SuperBowlReply (aka @Mention) – A tweet that addresses a specific person or is about a specific person but is not privateDirect Message (DM) – A tweet that addresses a specific person and is private between the tweeter and the recipient; akin to a text message or email

8. LinkedIn90 million registered users as of December 31, 2010October, November, and December 2010 averaged 65 million unique visitorsSame period averaged 5.5 billion pageviewsGains a new member every secondhttp://mashable.com/2011/01/28/linkedins-ipo-an-overview/http://press.linkedin.com/about/

9. LinkedInThe No-Fun Social Network for You and Your BizMake sure your personal profile is pristine with the most up to date information on your professional lifeCreate a profile for your businessThe personal profile of you and your employees will link to and from the business pageGives your business a human factorPost your LinkedIn page on your Facebook page and vice versaParticipate in group discussions to show expertise and authority

10. BlogsWordpress and Blogger are 2 popular blogging platformsCreating a blog allows your business to market through information sharingPeople come to your website to gather information about your business and your industryA blog allows your business to demonstrate expertise and authority in your industryFind a way to rise above the noise and tell a story that reverberates across many platforms and resonates with your audience(s)

11. BlogsHow To Tell Your StoryGet your team on boardAuthenticity is key.Make blogging one part of everyone’s responsibility and not the responsibility of one person.Create an editorial calendar and stick to it.Start slow and ramp up.Don’t love it and leave it.

12. YouTube2 billion+ views per day35 hours of video uploaded every minuteOver 4 million people are connected and auto-sharing to at least one social networkAn AutoShared Tweet results in ~6 new youtube.comsessions50+% of videos on YouTube have been rated or include comments from the communityYouTube mobile gets over 100 million views a day http://www.youtube.com/t/press_statistics

13. YouTubeYour Business in TechnicolorVideo is the richest and most dynamic form of content available todayMix up your blog with an occasional vlogYouTube can be a hosting site that feeds into your website, your blog, and your Facebook pageYouTube videos that are properly titled and tagged can help you in searches

14. QuoraLaunched in late 2010No stats on current user base“A continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” Specific guidelines for question-askingAkin to Twitter as users have followers, a following, and a profile.Questions divided by topic for easy following and filteringLike LinkedIn Groups and Discussions, Quora is a great way to demonstrate industry knowledge and expertise in a non sales-y setting.Invitation no longer required.

16. Intro to Monitoring & MeasuringImportance of MonitoringAre your business’ efforts working?Are people responding to your business’ campaigns?What conversations can I start? In which can I participate?Importance of MeasuringWhich campaigns have been most successful in terms of engagement? Least successful?Am I achieving my business objectives?Which platforms should we continue to maintain and which should we delete and abandon?

17. Monitoring ToolsHootsuiteLow costHas some (minimal) measurement featuresEasy to use and navigateSupports Twitter, Facebook, Facebook Pages, LinkedIn, Ping.fm, Wordpress, MySpace, Foursquare, and MixiAllows teams and assignmentsOriginally built for personal useCoTweetBuilt for a companyHas team collaboration featuresSupports Twitter (free) and Facebook (paid)Has measurement features which are limited in the free edition and more robust in the paid editionTweetdeckDesktop solution that runs on Adobe AirDesigned for personal useSupports Twitter, Facebook, MySpace, and LinkedInArgyle SocialRobust monitoring and measuring interfaceBuilt for company and/or agency useOffers several tiers of pricing for different needs and business sizesSupports Facebook and TwitterMakes it easy to segment posts into campaigns and measure the effectiveness of different campaigns over time

18. Measuring ToolsSome monitoring tools have measurement and reporting built inThe degree to which a measurement tool is “good” varies by your business’ specific goals.Google Analytics for website trafficFacebook Insights for brand awarenessRadian6 for listeningOne size does not fit all.

19. Find Me:casey@clbsocialcommunications.com@CaseyLBrewtonfacebook.com/CLBSocialCommunicationshttp://clbsocialcommunications.comhttp://www.quora.com/Casey-Brewtonhttp://www.linkedin.com/in/caseybrewton