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Tech Pulse 2010 Presentation - 5-12-10


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Presented at TwinCitiesTechPulse 2010, a presentation on how to integrate social media into your website effectively and strategically.

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Tech Pulse 2010 Presentation - 5-12-10

  1. 1. Social Media IntegrationPresenter: davemeyerCompany: bizzyweb<br />TechPulse2010<br />
  2. 2. First, a quick primer<br />What is social media anyway?<br />How to take advantage of “the new art of conversation”?<br />
  3. 3. Listen first!<br />Social media = “the greatest research tool ever created”<br />Get to know your audience<br /><br />Google Alerts<br />Advanced search on LinkedIn<br />
  4. 4. Effective business strategies<br />Marketing < brand<br />Build your reputation<br />Solve problems<br />Competitive Intelligence<br />Find hot topics & trends<br />No “marketing speak”<br />Interactions speak louder than press releases<br />Be real, and be helpful<br />
  5. 5. LinkedIn<br />65 million users<br />Perfect for <br />Connecting<br />Job Hunting<br />Branding<br />Corporate Users<br />B2B marketing<br />
  6. 6. Twitter<br />“Microblogging”<br />140 characters or less <br />75 million accounts(25 million active) <br />35-49: largestage group<br />30 million tweetsper day<br />
  7. 7. Facebook<br />500 million active users<br />Fastest growinggroup: 35+<br />Company page:the new “website”<br />
  8. 8. Power Uses<br />Target potential customers<br />Follow users who comment about you or your market<br />Engage them – discuss, ask questions<br />Announce members-only offers<br />Highlight/invite to events<br />Use your other resources<br />Include your profiles on business cards, ads, postcards, etc.<br />
  9. 9. Why Integrate?<br />Do more with less input<br />Engage your audience where they are (don’t make them come to you)<br />Boost search engine results<br />
  10. 10. Common Methods<br />Widgets & Plugins<br />Twitter<br />Tweet your posts<br />Special offers to followers<br />Link to your profile<br />Facebook Connect<br />Share content<br />Company pages: “Like”<br />Live conversations/comments<br />
  11. 11. Common Methods<br />Badges<br />Twitter<br />Facebook<br />LinkedIn<br />ShareThis <br />Sociable<br />
  12. 12. Consolidation<br />Posterous<br />FriendFeed<br />
  13. 13. Using WordPress<br />“Blogging” pulls it all together<br />Quick edits, easy posts<br />It’s all about the plugins<br />Widgets make it easy<br />Frequent updates = more traffic<br />
  14. 14. Tool suggestion: Tweet Deck<br />
  15. 15. Tool suggestion: HootSuite<br />
  16. 16. How to Measure<br />“Followers ain’t everything”<br />What to look for: <br />Number of re-tweets<br />Positive mentions of your brand<br />Count customer interactions<br />Actual actions, dollars or leads<br />
  17. 17. Form a strategy<br />Think about measurement, but focus on outcomes <br />What do you want to accomplish?<br />Be yourself<br />Create a mix of content: 1/3 about you, 1/3 sharing ideas & articles, 1/3 conversation with others<br />
  18. 18. How BizzyWeb can help<br />Designing sites that use social media<br />SEO/Marketing<br />Blogs and startup sites<br />eCommerce<br />Helping clients integrate their social media<br />Speaking/consulting on strategy<br />
  19. 19. Thank you!<br /><br />612-293-9323<br /><br /><br /><br /><br />