A brief presentation on eBusiness creation & management.

1. “eBusiness is an enabler that complements, but does not replace,
sound brick & mortar business fundamentals.” – Angelo Ford
Viral Whisper - eBusiness
Angelo Ford, MBA
Managing Partner

2. • About me - AngeloFord.com
• My latest venture – ViralWhisper.com
• How I came up with the idea to start Viral Whisper
• Personal passion for sharing information + shift in technology + shift in demographics
• Previous experience in business and education
• Studied the marketplace and identified a need
• How I came up with mission statement
• Result of strategic planning
• What, where, who, when, who and how
• Mission statement is my value proposition
“Vision without execution is hallucination."
introduction

3. • Marketing Viral Whisper on-line
– Tagged comments in related conversations across the internet
– Cast what Tim Callen calls “Marketing Nets”
• Branded website
• Linked In conversations
• Blog
• Facebook posts
• Twitter tweets
• YouTube channel
• Google Profile
• Flickr
• 99 Designs
overview

4. Is there a market for your idea | service | product?
What will be your exit strategy? Sell? Franchise? Liquidate?
How will we generate startup $$$? Friends, Family, Fools?
What will you name your new venture? WidgeMoto
Where will you host your eBusiness? See # 5
What effect will market forces have on your strategy?
How will we generate revenue? Product + Relationship
7
6
5
4
3
2
1
Gize
exercise
Idea: An eBusiness that sells techie widgets for bicycles & motorcycles.
Sample social media marketing plan for WidgeMoto

5. Templates
Progress chart – Upward arrow
Gize
summary
• Examine
• What are we going to do better than the competition?
• Where, when, why, who and how?
• Market research
• Establish
• Business & marketing | strategy map
• Adapt, overcome and evolve
• URL | usernames | physical name
• Brand development and maintenance
• Exit
• Sell
• Franchise
• Liquidate

6. Templates
Progress chart – Upward arrow
Gize
exercise
Any Questions?
Challenge: Create a LinkedIn Group
Viral Whisper.com - Presentation is for education use only
Net Image: gualtiero – Flickr
Map Image: Oran Viriyincy - Flickr
.