Presentation on Role of SocialNetworking Sites in Marketing
What is Online Social Networking? From a conceptual standpoint, online social networking is no different than traditional networking and socializing. You meet people and get to know them by sharing information about each other. Those you like and/or share interests with become part ofyour "network." The marketing magic kicks in when those in your network start talking about you. Your reputation spreads by word-of-mouth.The Internet and related technology have taken networking to the next level, expanding each individual’s reach and exposure through online marketing. Where traditionally people gather in person to network ― at the same time and place as others ― members of online networking groups are not limited by time or geography. Each group member can interact 24/7 from any location worldwide. Consequently, online networking techniques are very different from in-person networking.
Use of Social Networking sites in Marketing & ManagementSocial networking online is one of today’s hottest trends. Many,however, wonder how social networking can help their careersor businesses and exactly how to get started with this onlinemarketing technique.Social networking sites have become so popular because offollowing characteristics :-Social sites are evolving in nature, they change from day to daythanks to the contributions of it’s members – this is why theyare so successful. As the platform evolves constantly, so shouldyou approach to using this medium!
How To Interact Through Social Networking• Ways to interact are numerous. The first order of business is to decide what your marketing goals are with respect to social networking. While "finding new friends" is a sufficient personal reason for social networking, business marketing goals need to be more specific. Are you an individual looking for a job or freelance work? Do you want to gain exposure for your product, brand or company? Are you looking for potential employees or contractors? Do you want to get prospects interested enough to visit your Website or contact you? Your goals will dictate what you put on your profile and social networking home page, as well as who you look for to become part of your network.• After you’ve decided on your purpose for online networking, choose which social networking Website(s) you will participate in.
Where to Network Online• You can find a comprehensive list of social networking sites here, I am familiar with those listed below. They will give you an idea of the range of opportunities you will find at social networking Websites:• Yahoo! 360 (360.yahoo.com): Yahoo!s social networking site is in beta as of this writing. The unique feature here is your Yahoo! 360 space is cross-promoted with other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo! Groups. Like many social networking sites, you can also host a blog on the server.• MySpace (myspace.com): This is the mother of social networking sites. Originally dominated by teens, there are reports of the "graying of myspace" as older people and businesses are also networking on the site. It may be worth your while to spend some time there to see if your target customers hang out there.• LinkedIn (linkedin.com): LinkedIn is excellent for professional, career-related online marketing because it focuses exclusively on business and professional networking. You will find interfaces to connect with classmates or colleagues (both past and present); find service providers or clients; post or find a job; and ask or answer business-related questions.
Whom To Interact With• The people you want to associate with (i.e. make "friends" or be "connected" to) will depend largely on your goals. There are several types of people you will want to consider contacting. Each can help you in different ways, so consider looking for more than one type of "target friend:"• Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends.• Others Within Your Industry: People with whom you can network, share resources and cross-promote with.• Media and Publishers: People who work for, or can influence, publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).• Consultants: People who may want to hire or purchase products from you.• Event, Company or Organization representatives: People who operate businesses and associations that support your industry.
How Social Network Marketing cangrow your business marketing profits?Social Media Marketing create opportunities to:Adds a human element (you) to your business or productEngage with customers directly but informally while hanging out onlineIt is fun and simple to do once you know howGet traffic to your websiteCreate buzz around your website, product or service or brandCreate inbound links to your website for the search engine ranking benefitCreates loyalty and trust
Some Famous Faces using Social Networking Sites
How to "do" Social Networking?Working your Network There are several thingscan be done to becomemore approachable:- Your page is the first thingpeople see whenresearching you, so keep itappealing.-Add new content to yourpage often, giving people areason to visit regularly.Like all worthwhile businessrelationships, onlinenetworks must benurtured. Make the effortto do so, and over time youwill reap the rewards.
How to "do" Social Networking? Marketing For Business Profits should define your audience, locate your potential customers, build a social relationship with them and promote your brand and website. What you choose todo on these sites depends on what your business needs.In most communities it is recommended to not start out by promoting your brand or website. If you start out by“spamming” you are likely to get kicked out of that social community. The site administrators will most likely ban you from returning. Being too direct in your sales pitch could also scare people away
Platform for growthSocial media has become a platform that is easilyaccessible to anyone with internet access, openingdoors for organizations to increase their brandawareness and facilitate conversations with thecustomer. Additionally, social media serves as arelatively inexpensive platform for organizations toimplement marketing campaigns. Organizations canreceive direct feedback from their customers andtargeted markets.
Why Social Networking ?Popularity :-Social media has been adopted by a criticalmass of the population which means it is important fororganizations to have a social media presence. Generally, someofficial presence is better than none even if a specific strategy hasnot been defined.Advertising :-Social media is an enormous advertisingplatform. Organizations are able to target individuals based uponspecific interests shared on social media. For example, if anindividual watches a YouTube video about jogging, a shoecompany can serve an ad or a coffee company can target ads toindividuals who post that they are tired on social media sites.
Customers :- One thing is Crystal clear that .Customers are the King and the days of marketer & sellerare gone. Mass is moving to Social networking sites socompanies will also follow where there customers go .Awareness :- Some organizations actively use socialmedia in their marketing plan to keep the brand fresh incustomers and non-customers minds. Linking with anorganization on a social media site allows the organizationto stay connected with individuals who may or may not becustomers instead of relying on them to initiate a contactonly when they are looking for additional information.And many more :-----
How organizations use social media Among the goals for which social media can be used are: Customer service, e.g. direct response to customer complaints Broadcasting updates, announcements, news, e.g. additional PR resource Promotions Behind the scenes look at the organization Advertising