Social Media Blogging Measure

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How to Measure the Impact of Social Media and Blogging on Website Traffic and Lead Generation

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Social Media Blogging Measure

  1. 1. Traffic & Lead Generation Using Social Media, Blogging and Marketing Analytics Peter Caputa IV Founder, PC4Media www.pc4media.net Next Level Executives 3/26/08
  2. 2. Build Your Network <ul><li>Invite Clients, Classmates, Coworkers, Family, etc </li></ul><ul><li>Instantly See Who They Know… </li></ul>
  3. 3. Work the Online Room <ul><li>Endorse Other People </li></ul><ul><li>Ask & Answer Questions Online </li></ul><ul><li>Pay Attention to Other’s Activities and Get Involved to Help </li></ul><ul><li>Make/Ask for Introductions </li></ul>
  4. 4. BLOGGING = Networking on Steroids <ul><li>My Blog is My 24/7 Networking Event Where I am the: </li></ul><ul><ul><li>Host </li></ul></ul><ul><ul><li>Marketing Expert </li></ul></ul><ul><ul><li>Connector </li></ul></ul><ul><li>It allows me to: </li></ul><ul><ul><li>Introduce people and what they do to others and the world. </li></ul></ul><ul><ul><li>Make Connections By Linking To Other Bloggers </li></ul></ul><ul><ul><li>Establish Expertise, Authority…. Thought Leadership </li></ul></ul><ul><ul><li>Answer Questions and Educate Prospects </li></ul></ul><ul><ul><li>Get Prospects Engaged in a Conversation </li></ul></ul><ul><ul><li>Let prospects get to know me on their timeline and terms </li></ul></ul><ul><ul><li>Get Prospects to the Point Where they Are Ready to Buy </li></ul></ul><ul><ul><li>Atrract a crapload of traffic from search engines, other blogs and social media sites. </li></ul></ul>
  5. 5. Convert Traffic Into Leads <ul><li>Most People Are not going to fill out your “contact us” form. </li></ul><ul><li>You need to be more creative: </li></ul><ul><ul><li>Offers, Free Trials, Webinars, White Papers </li></ul></ul><ul><li>Good Calls to Action Placed Prominently </li></ul><ul><li>Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more. </li></ul>
  6. 6. Measure, Measure, Measure <ul><li>What Keywords Are You Ranking for? </li></ul>
  7. 7. Measure, Measure, Measure <ul><li>Where Are Visitors & Leads Coming From? </li></ul><ul><ul><li>What Keywords, Other Websites Generate the Most Leads? </li></ul></ul>
  8. 8. Measure, Measure, Measure <ul><li>What Forms Convert Visitors to Leads the Best? </li></ul>
  9. 9. Measure, Measure, Measure <ul><li>What Marketing Activities Generate the Most Leads? </li></ul>
  10. 10. Measure, Measure, Measure <ul><li>What Does Your Marketing and Sales Funnel Look Like? </li></ul>

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