Linkedin presentation

HOW TO BUILD TRUST AT
SCALE ON LINKEDIN
www.linkemba.net

I am so happy to be sharing these tips that I have worked so hard to
be able to share with you.
LinkedIn has helped me change my life and take care of family
members that I deeply care about.
About one year and 10 months ago, my father was placed in a
nursing facility. He was supposed to be there temporarily, maybe
around 1 month just to re-adjust and recuperate from a fall he
had. Because he wasn‟t „cooperating‟ with the nursing staff, they
sent him to a mental facility.
Long story short, the mental facility over dosed him on medications
rendering him incapable of walking and talking. To say I was
devastated is an understatement. I cared deeply about my father
and he took care of me my whole life.
It would also be an understatement to say that I trust mental facilities
or most hospitals for that matter. Neither should you. TRUST ME.
During this time, I had to fight for legal authority over him. I paid
for an attorney to get control over his medical decisions. I had
to pay for doctors to come and do separate evaluations on him.
And I had a 300 person wedding that I had to pay for.

This is my father after we miraculously got him to my
wedding:

Let‟s just say, the pressure was on at that
point.
I was already using Linkedin and started
reading everything I could to figure out how
to generate leads, get potential clients to
trust me, and pay me money.
Believe it or not, I payed for everything
using Linkedin.
Click here to get a free 16 day Linkedin
Course

I love LinkedIn and that is because the
tool has saved my butt multiple times. It
has prevented me from getting a
corporate, 9-5 job that would absolutely
destroy my soul.
Most importantly, it‟s helped me help my
father.
Linkedin is a very effective TOOL.
But the tool is only as effective as its‟
operator.
If you use it to your benefit, you are still
going to work hard to gain clients trust.
Get the 16 day linkedin course at www.16daycourse.com

Before I get into the meat of this post,
I know I have to prove to you that LinkedIn
is a great tool for content marketing.
c

Section 1
– TRUST
When I was generating leads to make
it happen for myself, I was spamming.
It might surprise you that spamming
actually worked. People wouldn‟t be
doing it if it didn‟t work. The problem
with spamming is that it is extremely
inefficient and does not build any trust
whatsoever.
So when you “spam” people and they
actually schedule an appointment,
they have no trust in you. You will have
to work extra hard to gain it.
Why not reverse this and gain their
trust with EDUCATIONAL CONTENT
from the get go and do it at scale.
Get the 16 day linkedin course at
www.16daycourse.com

c
Many people, about 97% of them are not
ready to buy on your initial message.
The mistake most people make is they
message a lot of people and get results
but do not realize that the results are
coming from the 3% of their target
market.
I want to tell you that the money is in the
97% and the people who are not initially
interested. Let me explain this with a
picture:

The two middle sections represent
people that will buy but when they trust
you and there is a need. Don‟t waste
your opportunity. Furthermore, an
opportunity does exist in the people that
will never buy and that is in them sharing
content to the people that will!
www.16daycourse.com

SECTION 2… HOW TO GAIN PEOPLES
TRUST
Part 1 Send prospects content
Send prospects to the content section
of your LinkedIn profile or to ONE
piece of content. Either way works to
get people to follow you.
Write a high quality piece of content
and share it using an automated
software.
You can use „LinkedIn helper‟ to
automate connection requests
sending people to specific content.
Ideally, if you make the content niche
on a narrow subject or industry, you
will see the best results.Get the 16 day linkedin course at
www.16daycourse.com

Here‟s what LinkedIn helper looks like:

SENDING PEOPLE TO YOUR CONTENT DOES 2 THINGS:
1) Establishes Credibility
2) Gets you more followers to spread your content to
the masses when you share your status updates.

I don‟t have a lot of shares, likes and, comments on my
educational content (this will change soon) but I do get a lot
of attention with my status updates that I have gained by
sending people to my content.

I get between 2,000 and 15,000 views on each of my status
updates. Believe it or not, my status updates have caused
people to pull out their credit card after 5 minutes of speaking
with me over the phone.
www.16daycourse.com

Here‟s how you do a status update:
On your home page, you will see a box at the top where you can
place update. You can also include an image to express a
thought, emotion or action. Once you finish, click post and it will
be shared with all of your network.
www.16daycourse.com

One way to ensure you get the most activity on
your status updates is to target people who are
very active.
Hire someone from www.upwork.com for a
cheap price who can create software that will
help scrape information of the people who
liked and commented on viral posts. Then you
can auto-connect with them.
www.16daycourse.com

This makes the probability
that your posts go viral
higher.
I‟ve been getting business with 30k
views a week.
If those numbers intimidate you, it
just takes focus and hard work. You
can do it too.
Next use LinkedIn Helper to auto
connect with these people and bam!

Here‟s how to search for viral content on a free account:
First things first click on the magnifying glass.

Then, click on content

Type in #keyword. For some reason when you put in a hashtag AKA
number sign, you will get better results.

To find it in sales navigator, go to sales navigator. By the way,
sales navigator is an upgraded version of LinkedIn.

Then go to lead builder

Type in the keyword and a number of people will come
up with the content title that they wrote about.

PART 2
Ask them to join a group that will share valuable
content. Why do so? It kills two birds with one
stone:
1) It helps you gain trust by offering valuable
content.
2) It helps you build a group that eventually will
grow all by itself and establishes you as a
credible business owner.

PART 3 - USE COMMONALITIES TO BUILD IMMEDIATE
TRUST..THIS WORKS BEST IF YOU HAVE SALES
NAVIGATOR
Search for specific professions that went to a
particular school and write a message like this –
“I noticed you went to Cal State Fullerton, so did
I! I am writing to help accountants get (result)
and I wrote a content piece that can really help
you get started with (whatever it is that will help
them)”
www.16daycourse.com

You can also search for people based on their
location. Combine multiple trust indicators to
greater effect;
“I am reaching out to entrepreneurs who live in
Huntington beach that went to Cal State
Fullerton, same here! I am writing to help
accountants get (result) and I wrote a content
piece that can really help you get started with
(whatever it is that will help them) → Link ”
Target people that are in the same group as
you;
“I noticed you are in „emarketing association
group‟ and would love to connect. I made a
content piece that could really help you with
(blank).”

HERE’S WHAT TO WRITE AND HOW TO SEARCH FOR THAT:
And write “Hey I noticed you used to work with cutco, me too! I
wrote a content piece to help (profession) with (whatever it is that
will help them). Hope you learned a lot from cutco!
TARGET PEOPLE WHO WORKED IN A PAST COMPANY
WITH A SPECIFIC PROFESSION

PART 4
Get someone you have a close relationship
with make a testimonial video and send it
to all his/her connections.

PART 5… APPRECIATION
MARKETING… LONG TERM
APPROACH…
Upload your connection list.
And call them to appreciate them for being
connected to you. When you do this, the number 1
question they ask is “what do you do?”
What is the benefit of this you ask? People will be
more engaged with you and be more likely to do
business with you. The goal here is to make every
one of your connections feel special so they will be
more apt to share your content.
Gary Vaynerchuk says it the best. “your following is
more about depth then width”. In other words, he
rather have you have 100 raving fans then 10,000
sort of into you readers. Believe it or not, the raving
fans will get you a lot further.

PART 6… SEND PEOPLE TO LANDING PAGE
THAT OFFERS A 16 DAY EMAIL COURSE.
This is John Lee Dumas‟ strategy. He makes millions a
year using the approach by the way.
Having a 16 day email course does 2 things
1) Establishes a crap ton of authority
2) Gets people used to getting an email from you every
single day.

Here‟s how to create a
course. Set up a lead
page account then
optimize a landing page
that is high converting
normally.

 Send an email with a video every day for 16 days.
 You don‟t have to do the whole course before set everything up.
 You can optimize everything first and then when you get an opt-in
do a video a day with a landing page.
 All these things build trust and a solid foundation to establish
yourself as an authority.
Now let’s talk about how to do this at scale –
Hire a team using Upwork. Then get at least a team of five people to
share your content every day with 1000s of people. You need to have
them change their profile location so it is around you and have them work
for your company through the experience section on their profile. This
works really well to scale your results, get more followers, and gain the
trust of so many more people.
Another way to scale is to consistently comment in large, engaging
groups.
To ask the most engaging questions, go to Quora to find the most
frequently asked questions on the internet. Then post the question in the
group.
Even better, if you could post an article answering the question after it
builds traction, it could motivate a lot of people to go to your website.

Now, let‟s build a massive amount of authority… here‟s
how to do it:
Step 1 – Write a really authoritative content piece with
at least 3000 words. Writing a content with that many
words gives similar authority as writing a book, not in
terms of length but authority.
Make sure people can easily skim through the content.
Within the content have an offer to a webinar or the 16
day course I previously mentioned.
Offer a way for your prospects to opt-in. You can do this
with a leadbox from leadpages.

HERE IS HOW TO DO IT.
Have a pop up window come up after someone
is on the page for 30 seconds and ask them to
opt-in to a 16 day course.
Add a P.S. at the bottom of your article that says
something like this, “P.S. if you‟d like to receive
my 16 day course, please subscribe by clicking
here” .

Doing these things
will dramatically
increase your
chances of getting
someone to opt-in
and thereby
becoming a client.
Now, Here is the formula to get
people to come to your blog
post:
 Do some paid advertising. Using paid
ads, I have gotten clicks as low as 87
cents so it is relatively cheap.
 You have to have a company page first,
so keep that in mind.
 Set your company page up correctly
and optimize it for conversions as well.
 Ideally, if you have written content that
people can easily skim through, the
better the conversions.
Back to what to do…
You need to sponsor an update, then
pay based on 1000 impressions. You
will pay far too much if you pay per click,
trust me.
Here is the formula;
Story + A link to the blog post. + opt-in
opportunities on the blog post +
retargetingGet the 16 day linkedin course at
www.16daycourse.com

LET’S GO INTO WHY YOU
SHOULD WRITE A STORY
Why a story?
Stories seem to grab peoples‟ attention more then anything else. People relate more.
The second way to get attention is through posting in groups
First, use the tip above about getting attention in groups. Post a commonly asked
question that you find from Quora on a popular group. One of the main reasons you
want to do this is to get the attention of the group owner.
If you provide value before posting a content piece, they will more likely be more
receptive to people who are looking at your post.
Find engaging groups. Engaging means that many of the posts on the group have
many likes and comments. Unfortunately, there are groups out there that have
absolutely no engagement
but a very high number of members. This may trick you but don‟t be fooled. I rather
market in a group with 50,000 members and a lot of engagement then a group with
700,000 members and no engagement. Post your article there and make sure to post
early in the morning EST.The reason is because a daily digest of a group goes out
frequently with the top posts. If you are early to the game, you may be at the very top
of the email that gets sent out and get more viewers.

This group below has many members but is not
all that engaging.

This group has way less members
but look at the engagement.
It‟s successful coaches and I have
seen this group of almost 6k
members get more engagement
then groups with over 700k
members in it. The owner of the
group is quite engaging too.

Post your articles in some of these
engaging groups and you will get
thousands, not hundreds of views. Neil
Patel says he gets a few hundred thousand
views a month using this approach on his
blog.
Thank you,
Frank Aziz
P.S. If you’d like to get a free 16 day
course, Click Here
www.16daycourse.com

THANK YOU
Click the link to get the 16 day free course at www.16daycourse.com

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