The document provides tips and strategies for using various social media platforms like LinkedIn, Twitter, Facebook, YouTube and blogs for business purposes. It discusses how to create profiles and pages on these sites, what types of content to share, how to engage users and measure results. Case studies are presented on how some businesses have successfully used social media to increase sales, followers and brand awareness. The key takeaway is to create a manageable social media plan and connect with others in discussions.
Recording: http://www.youtube.com/watch?v=FKOXlb8aE6U
You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?
This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Recording: http://www.youtube.com/watch?v=FKOXlb8aE6U
You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?
This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Learn Twitter, Pinterest, and LinkedIn for Business. As part of Culture Days 2015, Brampton Entrepreneur Centre hosted free social media training seminars to businesses and individuals looking to understand how to effectively use Social Media, presented by Now Creative Group: http://nowcreativegroup.com/offering-free-social-media-training
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Learn Twitter, Pinterest, and LinkedIn for Business. As part of Culture Days 2015, Brampton Entrepreneur Centre hosted free social media training seminars to businesses and individuals looking to understand how to effectively use Social Media, presented by Now Creative Group: http://nowcreativegroup.com/offering-free-social-media-training
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Video Systems in Education for Open and Distance LearningGytis Cibulskis
Presentation made in seminar "Digital International Collaboration in Education" organised in connection to the Nordplus programme committee meeting in Tampere, May 26, 2016.
Get LinkedIn - Creating a Power Profile
From CEO to college graduate putting together a powerful profile on LinkedIn is critical to building your personal brand.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Twitter for startups - Turning Your Followers in to CustomersAmit Panchal
How to Use Twitter for Startups? How to get more followers & Turning Your Them into customers. Please feel free to Tweet me at @AmitHPanchal if you need any further information.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Twitter 201- Taking it to the Next LevelHelpAttack!
Twitter 201, written and presented by Pat Rhoads, Ryan Pangilinan, and Vanessa Swesnik at the 2012 Seattle Social Media Summit (by Center for Nonprofit Success).
Additional resources discovered during the presentation were Storify and Hashtracking.
Special guideline twitter for Business suggest by BCP Design BCP Design
Special guideline twitter for Business suggest by BCP Design included: Twitter for Business guide, why twitter for business, benefit, Goal and best practice. More info connect us on @BCPDesign
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
2. Benefits What are the benefits of social networking? • Add a human element (you) to your service or product • Engage with customers directly • Get traffic to your website • Create buzz about your brands’ product or service • Create inbound link opportunities • Create brand loyalty and trust • Economical Marketing Tactic Tip: Don’t just create a social media page, be an active user!
3. • Increase Sales • Create Brand Awareness • Promote a Product or Service • Generate Leads Create a Plan Define the goals & message • Customer Service • Attract Employees • Gain Customer Feedback • Share Expertise Tip: Use your social media page to your advantage.
4. Define the Target Audience Tip: Customize your page to your target audiences’ needs. • Who are you targeting? • What do they want to hear? • How frequent?
5. Tip: Leave them wanting more… • Highlight a product or service • Provide general information on your company • Share Information - Links to articles, blogs, etc. that relate to your company, product or service • Expertise - Share what you know • A place to share feedback Define the Message(s)
6. Tip: Following these rules will give your page credibility. • Be nice • Don’t auto message • Use moderation • Don’t direct sell • Be responsive • Share Rules of Social Networking…
7. • Should there be an oversight committee? • Should employees disclose or hide their affiliation? • Can employees participate in social media during company time? • Are employees allowed to disclose personal company information? • Do you want your employees to use their personal sites? Establish Best Practices & Corporate Guidelines Questions to Ask Yourself Tip: Most importantly, if you question it, don’t do it.
8. Designate an employee(s) • This person is in charge of maintaining & updating all company social networking sites and has full control over what is posted & answered. • Have staff contribute information to your designated employee. Who Manages the Account? Tip: Create a schedule to stay on track.
9. The Plan Tip: Decide on a social media strategy first.
10. The Plan Tip: Extend your strategy to multiple social media sites.
11. The Plan Tip: Feed information from one site throughout all your networks.
12. Daily: Update status Daily: Review connections’ statuses & comment on at least one Twice a Week: Engage in conversations Weekly: Ask a question to a group Weekly: Send one referral, ask for one referral How Much Time Do I Spend On Social Networking? Tip: Staying active will help increase your connections.
13. Daily: Re-tweet at least one good idea Daily: Respond to at least one different person Daily: Look for relevant conversations Twice a Week: Review new followers & follow active Tweeters How Much Time Do I Spend On Social Networking? Tip: Link shorteners will help condense longer tweets.
14. Daily: Update status Daily: Review friends’ status & comment on at least one Weekly: Become a fan of something, answer a survey How Much Time do I Spend On Social Networking? Tip: Group/fan pages are perfect for your business.
15. Monthly: Review your videos Monthly: Review your competitors’ videos When Available: Add video to your blog How Much Time do I Spend On Social Networking? Tip: Group/fan pages are perfect for your business.
16. Daily: Respond to comments Daily: Write 1-5 comments on other people’s blogs Monthly: Write at least 2 blog entries Tip: Keep your blog entries short and to the point. How Much Time Do I Spend On Social Networking?
17.
18. Tactics (Your Profile - Put Your Best Face Forward) Tip: Using a professional photo will give you more credibility. VS.
19. Tactics (Your Profile) Tip: A completed profile will help market you and your company. Add a Headline That Will Draw Attention Add a Geographic Area You Serve Build Your Connections Create a Vanity URL
20. Tactics (Your Profile - Summary) Tip: The more specialties you list, the better chance you have of being found. Be Creative & Interesting • This is your elevator speech • Sprinkle your summary with search terms Add Specialties • People search for this
21. Tactics (Your Profile - Applications) Tip: Use applications to boost brand awareness.
22. Tactics (Your Profile - Groups) Tip: Joining groups increases your connections. Join Groups • Local Networking • Industry Related • Your Customers are In • Your Competitors • You Add/Receive Value
23. Search People Borrow Ideas • Peter Newfield • Deb Dib • Barbara Safani • Guy Kawasaki Tactics Great Profiles Tip: When updating your profile, search competitors in your industry.
24. • Monitor, update and regularly improve your online reputation • Accept any invitations that make sense • When collecting business cards at networking events, invite them to connect with you on LinkedIn • Pre-connect before attending events • Use InMail vs. eMail Tactics What’s Next? Tip: The more involved you become, the more visibility you’ll gain.
25. Tactics What’s Next? Tip: Keep your profile current to accurately promote yourself. • Add your LinkedIn public profile URL to your email signature • Drop into Q&A or Groups and see if you can volunteer answers • Select 3 people in your network and write them a recommendation with detailed characteristics and specific achievements • Add any relevant slide decks to the SlideShare application or add books to the Amazon bookshelf
26. How do we use LinkedIn? • Grow our contact list • Position ourselves as experts in the marketing field • Engage in discussions in both our own and our affiliation's discussions • Ask questions to gain industry insight/feedback • Utilize LinkedIn as a communication tool Success (I’m on LinkedIn, now what?) Tip: Push people to your LinkedIn profile. Case Study: Desert Rose Design
27.
28. Tactics (I’m on Twitter, now what?) Tip: Visit www.twitter.com to get started. • Originally created to let friends know what you are up to • Now it’s about bringing value to others
29.
30. Tactics (I’m on Twitter, now what?) Tip: Know why you are using Twitter. What to tweet? How do I bring value to others? • Instead of answering the question, ask a question. • Tweet about what others are doing, charitable acts, etc. • When promoting a blog or link, explain what it offers instead of just listing a URL. • When you do talk about yourself, make it useful by giving advice, share valuable information or offer incentives. • Share the human side of your company.
31. Tactics (I’m on Twitter, now what?) Tip: Create a special only for your Twitter followers Health/Wellness Companies • Daily/weekly/monthly specials • Coupons • Beauty/health tips • New products/services
32. Tactics (I’m on Twitter, now what?) Tip: Visit http://twitter.com/NaturalHealthEd
33. Tactics (I’m on Twitter, now what?) Tip: Keep people up to date on what you can provide. Financial Companies • Current rates • Financial tips • Services/plans (Roth IRAs, CDs, bonds, etc.) • News (i.e., tax credits)
34. Tactics (I’m on Twitter, now what?) Tip: Visit http://twitter.com/timothysykes
35. Tactics (I’m on Twitter, now what?) Tip: Provide your followers with information they can use. Insurance Companies • Insurance tips • Insurance products available • Links to get a quote • Medical equipment sources
36. Tactics (I’m on Twitter, now what?) Tip: Include links to direct followers to more information.
37. Tactics (I’m on Twitter, now what?) Tip: Tweet on a regular basis to keep customers engaged. Restaurant/Retail Companies • Daily specials • Current sales • Coupons/promo codes • Celebrity visits • Events
38. Tactics (I’m on Twitter, now what?) Tip: Visit www.twitter.com/N9NESteakhouse
39.
40.
41. Tactics (I’m on Twitter, now what?) Tip: Using link shorteners will maximize your tweets. Helpful Tools • Twittermeter (twittermeter.com) • Bit.ly (bit.ly.com) • Twit pic (twitpic.com) • Future tweets (futurewwts.com) • Twitter Grader (twitter.grader.com) Grader
42. Twitter for Business (I’m on Twitter, now what?) Tip: Visit www.twitter.com/DRDmarketing • List Services • Promote Events • Promote Clients
43. Tactics (I’m on Facebook, now what?) Tip: Visit www.facebook.com to get started. Originally created for Harvard college students. Now one of the fastest growing Internet sites for both social and business contacts. Reaches over 200,000,000 people. Connects: • Friends • Family • Coworkers • Classmates • Neighbors • Existing Customers • Potential Customers
44. Top 10 Business Benefits • Visibility & Branding • Viral Marketing • Drive Traffic to Your Website • Manage Your Reputation • Reach Target Audience • Generate Leads • Promotions & Incentives • Customer Retention • Case Studies • Gain Feedback Tip: Review feedback to see what areas need improvement.
45. Tactics (I’m on Facebook, now what?) Financial Companies • Grow Your Network • Promote Services • Events/Seminars • Solicit Testimonials Tip: Search other companies in your industry to see how they’re using Facebook.
46. Tactics (I’m on Facebook, now what?) Tip: Use all the features of Facebook to build awareness.
47. Tactics (I’m on Facebook, now what?) Insurance Companies • Events • Promotions • Current News • Solicit Testimonials Tip: Tying in your services with current news gives credibility to your company.
48. Tactics (I’m on Facebook, now what?) Tip: Allowing customers to post comments on your wall provides testimonials.
49. Tactics (I’m on Facebook, now what?) Restaurant/Retail Companies • Events • Provide Specials/Incentives • Current News • Solicit Stories/Testimonials Tip: Post pictures from events on Facebook.
50. Tactics (I’m on Facebook, now what?) Tip: Post a question.
51. Tactics (I’m on Facebook, now what?) Health/Wellness Companies • Promote services • Promote upcoming events • Tips on a healthy lifestyle • Solicit testimonials • Promote new technology • Promote incentives/offers Tip: Engage the community to take an action.
52. Tactics (I’m on Facebook, now what?) Tip: Post openings to fill your schedule.
53.
54. Tactics (I’m on Facebook, now what?) Tip: Post pictures/information your viewers are interested in.
55.
56. Tactics (I’m on Facebook, now what?) Tip: Use Google Analytics to help measure. Helpful Tools • Google Analytics • Facebook Grader
57. Tactics (I’m on YouTube, now what?) Benefits • Provide tours of your facility • Provide online demonstrations • Post commercials • Highlight events • “ How To” videos Tip: Visit www.youtube.com to get started.
58. Tactics (I’m on YouTube, now what?) Helpful Tools TubeMogul/ VidMetrix - Track views /comments/ratings on each individual video Google - Tag your video with relevant keywords, it will help boost your ranking with search engines. Link Posts - Broadcast your video through all your social networking sites. Tip: YouTube has special offers for non-profit organizations.
59. Tactics (I’m on YouTube, now what?) How does Mayhem use YouTube? • Broadcast the fights • Each fight is showcased as its own individual clip • Provides video blog posts from fighters/employees • Embed the videos on their website through YouTube How has You Tube and social media helped their business? • Increased ticket sales • Provides previews to customers of what to expect Case Study: Mayhem Promotions Tip: Visit www.mayhempromotions.com
60. Tactics (I have a blog, now what?) Benefits • Get your name out there and market yourself as an expert in your field • Develop a loyal following of people who religiously read your blog Tip: Visit www.blogger.com to get started.
61. Tactics (I have a blog, now what?) Helpful Tips Central Hub - Use it as your central depository and then feed it through your other social networking sites. AideRSS - Enter a feed URL for statistics about the frequency of your blog postings within other social networking sites. Tip: Use RSS feeds to help redistribute your content.
62. Tactics (I have a blog, now what?) How do professional women use a blog? • Share expertise in certain fields • Share feedback on certain products • Provide links or book titles for readers to find more information on topics • Answer questions Case Study: Professional Women Bloggers Tip: Push your blog content through your other social media sites.