In this session attendees will walk away with a long list of 'to-do's' on how you can begin integrating social media into your company's marketing efforts. We will dispel common myths and discuss in detail The Social Three - Social Marketing, Social Networking and Social Media.
Social Media and Your Circle of Influence, Past, Present, and FutureKevin Mullett
Social Media and Your Circle of Influence, Past, Present, and Future. Presented at Trine University for the Ketner School of Business by Kevin Mullett.
A look at how college business students can use social media and online reputation management to differentiate themselves and their businesses from others.
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Social Media 2.0: Take it to the next levelDarin Reffitt
Presentation from #IASA2015; Take branding yourself on social media to the next level, offering ideas, examples, and case studies of ways to leverage social media to enhance your career at your current company. From social advocacy and demonstrating your expertise on social media trends to piloting social strategies and participating in social policy development, this session will offer a number of ideas on how to use the power of social media to benefit your company and yourself. Topics covered will include personal branding, corporate and personal blogging, policy development and execution, networking strategies, and tools & resources to enhance your own social knowledge and stay abreast of emerging trends and tactics.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
Social Media and Your Circle of Influence, Past, Present, and FutureKevin Mullett
Social Media and Your Circle of Influence, Past, Present, and Future. Presented at Trine University for the Ketner School of Business by Kevin Mullett.
A look at how college business students can use social media and online reputation management to differentiate themselves and their businesses from others.
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Social Media 2.0: Take it to the next levelDarin Reffitt
Presentation from #IASA2015; Take branding yourself on social media to the next level, offering ideas, examples, and case studies of ways to leverage social media to enhance your career at your current company. From social advocacy and demonstrating your expertise on social media trends to piloting social strategies and participating in social policy development, this session will offer a number of ideas on how to use the power of social media to benefit your company and yourself. Topics covered will include personal branding, corporate and personal blogging, policy development and execution, networking strategies, and tools & resources to enhance your own social knowledge and stay abreast of emerging trends and tactics.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
You found a page that needs optimizing… now what? Don't proceed blindly. Leverage these 4 key metrics for strategic, data-driven content marketing.
VIDEO: http://j.mp/1Jn1EWH
This is a presentation of Blogger Kevin Ray Chua on the use of social media for one's advocacy. This was presented last February 2, 2011 at the CIT University AVR.
FAIL: Learning from Social Media DisasterDavid Griner
What can you do when your marketing and PR efforts get engulfed in fail? Two social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
Using Social Media to Reach New & Existing CustomersCirrus ABS
Using social media to reach your new and existing customers presentation by Kevin Mullett for the Alliance Open House comics and game retailers in Fort Wayne Indiana.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
You found a page that needs optimizing… now what? Don't proceed blindly. Leverage these 4 key metrics for strategic, data-driven content marketing.
VIDEO: http://j.mp/1Jn1EWH
This is a presentation of Blogger Kevin Ray Chua on the use of social media for one's advocacy. This was presented last February 2, 2011 at the CIT University AVR.
FAIL: Learning from Social Media DisasterDavid Griner
What can you do when your marketing and PR efforts get engulfed in fail? Two social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
Using Social Media to Reach New & Existing CustomersCirrus ABS
Using social media to reach your new and existing customers presentation by Kevin Mullett for the Alliance Open House comics and game retailers in Fort Wayne Indiana.
Digital Marketing has soared in popularity in recent years, due to the massive increase in digital methods to reach people. With apps, social media and search engines all forming a part of most peoples’ daily lives, Digital Marketers have never had more ways to reach new and existing customers. This presentation contains some ideas to jumpstart your digital marketing career.
Indianapolis Social Media Seminar: Integrating As Part of Your Marketing Mix Cirrus ABS
Cirrus ABS, in partnership with Element Three, presented it’s Social Media: Integrating As Part of Your Marketing Mix, seminar in Indianapolis on July 21st. This is the third in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific Social Media Optimization (SMO) action items to help you enhance the effectiveness of your internet marketing efforts.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
The Importance of CX for Outdoor ManufacturersElement Three
From in-store experiences to customer support options, customers expect a great experience. Not only does an awesome customer experience (CX) increase brand loyalty and customer retention, but 86% of people are willing to pay more for a great CX.
It makes sense that, according to Gartner, 50% of organizations will redirect investments to CX innovations this year.
In our webinar, you’ll learn more about CX through the lens of outdoor manufacturers and brands. In particular, we’ll cover how technology and tactics like audience personalization, progressive web applications, chatbots, and more are arming manufacturers with the tools to affect their customers' experiences in positive ways.
Emerging Marketing Technologies WebinarElement Three
From machine learning and augmented reality to chatbots and voice-activated search, there’s a lot of buzz around how to use new technology to improve your marketing efforts. But sometimes, it’s hard to know whether or not they’re actually worth the investment.
In our webinar led by E3 Senior Marketing Technology Manager Grady Neff, we cover some of the latest marketing technologies, how marketers are using these technologies to move their brands forward, and how to evaluate solutions for your own company.
How to Supercharge Your Marketing Automation Using Audience Research and User...Element Three
Buyer personas, smart content, lead scoring: we hear these words, we talk about these words, we struggle to understand why our time spent learning about these words hasn’t generated any revenue.
In this presentation, we cut the fluff and exploring, in-detail, what it takes to build an advanced marketing automation strategy that generates leads and nurtures them into loyal customers. Specifically, we focus on the two most neglected elements of marketing automation, audience research and user data, and why investing in these elements is the single greatest step your organization can take to maximize your marketing automation efforts.
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing DataElement Three
Closed-loop reporting: the unicorn every marketing director and CFO wants, but few companies are actually able to achieve. Given that most businesses have both a marketing automation platform and a CRM, why is it still so unbelievably difficult to close the loop between the data our marketing and sales teams are collecting?
In this presentation, Element Three product manager Halie Vining shares what closed-loop reporting should look like, why most companies fail to pull off it successfully, and how you can rise above the rest to give your marketing and sales teams a complete picture of your customer lifecycle. This isn’t your basic introduction to closed-loop reporting, which generally leave you with more questions than you have answer — you’ll walk away with an actionable plan for closing the loop for your organization, regardless of what marketing automation platform and CRM you use.
Connect Your Brand with the Modern Buyer - Element Three and SMARI ResearchElement Three
A new generation of buyers is challenging the status quo. And while many companies see these changes as threats to their business, the most successful brands are capitalizing on the opportunities these marketplace transformations are presenting.
In this presentation, Element Three President Tiffany Sauder and SMARI President Katie Simmermon share the research their organizations have conducted to uncover the mindset, motivations, and preferences of today’s buyer and employee. Drawing from their experiences working with brands on these issues, they’ll share the data: what it says, what it means, and how you can take action.
You’ll walk away understanding the behaviors driving the decision-making of today’s buyer and employee: millennial, Gen Xer, and baby boomer alike. Time to make more informed decisions.
The Secret to Crushing Your Employer BrandElement Three
Employers and employees agree: the strength of your internal brand dictates the quality and quantity of employees who will want to work for you. The most common response to this situation: buy a ping-pong table, offer more free snacks, and put-in a modern collaborative space or two. Guess what? None of these are going to save your lackluster employee brand from floundering.
The reality is that today’s employees don’t just want trendy benefits and competitive pay: they want authentic and meaningful experiences. In this presentation, Element Three President Tiffany Sauder will outlines the macroeconomic factors driving employer brand expectations, and how the best companies are using these factors to create experiences that captivate and empower their employees.
Building a Discernible Brand in the Modern World | Element ThreeElement Three
Channel-based thinking is no longer enough to capture the attention and loyalty of your audience. The brands that will thrive over the next ten years aren't focused on traditional, digital, or inbound-specific marketing strategies. Instead, they're obsessed with understanding their audiences' journies and do everything they can to solve for every part of that path, regardless of whether or not these solutions meet the traditional definitions of sales, marketing, and service. In this deck, we share what it takes to build a brand that gets noticed in a sea of sameness.
Love Letters from Google: SEO, UX and the Internet of ThingsElement Three
Digital marketing has never changed at a faster pace that it does today. How can you keep pace while keeping search engines happy - and ultimately earn more customers? In this "Inbound Marketing BarCamp" presentation, seasoned marketing veteran Dustin Clark takes you through technical and contextual aspects of the ideal loving relationship you need with Google.
True to the Game: Four Moves to Quadruple Your Average Client SizeElement Three
Set to a hip hop theme - Jeremy King, Element Three's VP of Revenue, shared with INBOUND15 (HubSpot's annual conference) attendees four moves Element Three made that resulted in their average client size quadrupling over the last three years. This session is sure to include laughs and deep truths you can immediately employ in your agency.
This session will focus on how to select the right HubSpot agency partner, what to look for, the questions to ask them and how to be prepared to maximize the investment you are making with them. It will highlight the way the relationship between the partner and the company should be built and identify the need for a defined process approach to ensure that priorities are understood and scope is well defined.
Running an agency is hard work. Figuring out how to profitably run a fast growing agency is even harder. Element Three was Hubspot's Agency of the Year in their first year as a VAR and became a Platinum partner shortly after. In this session, Tiffany will share some of the big wins and battle scars from her journey of growing from 8 employees to nearly 40. We will talk about how to find the right talent, prioritize certain hires over others and build a team thats allows great work for clients. We will review some of the tools used for managing capacity and strategically staffing for growth.
In addition we will outline processes for setting vision, maintaining alignment through the continual evolution that occurs with grown and communication throughout the organization. Most importantly, we will talk about the only thing that really matters - how to build culture and and a vision others can see and believe. P: Tiffany will be sure to leave plenty of time for Q&A so your most pressing questions can be asked - and hopefully answered - as you chart the course for your agency's growth.
Gillian Muessig Game Changers in MarketingElement Three
How do we market when the Internet is incorporated
into our things, and not just our screens? The answer
is a strategy that transcends platforms and looks deeper into the psychology of humans, leveraging the promise of the Internet and the ability to be a click away from experiences generated anywhere on the planet. Moz Co-Founder Gillian Meussig explains that it lies in community development, management, and brand marketing.
Inbound marketing brings in leads. Leads that sales
says are not ready…yet. The leads are engaged, but
are they really qualified? Who is right, who is wrong and how do we make this process work better? Brian Kavicky, Vice-President at Lushin, Inc., discusses the ways to integrate
sales and marketing and what areas you need to focus on to make the efforts of both effective in your organization
PPC (pay per click) is a powerful marketing tool
that can show measurable gains in ROI (return on
investment) when paired with a strong inbound marketing strategy.
PPC campaigns enable accelerated testing and deployment right away, verifying the real strength of product messaging, keywords, and conversion rates of your landing pages. Julie Warnecke, Principal and Founder of Found Search Media shows you how to intelligently pair PPC and inbound marketing.
Building audiences with video is an incredibly
effective and scalable approach to marketing when
you create the right kinds of content in the right way. Wistia Co-Founder and CEO, Chris Savage, focuses
on the reasons why video is so powerful for building audiences and how to make video production easier and less intimidating.
For many years, PR equaled press release. Today’s
media is hungry for ready-made content and unique
sources that doesn’t come in the form of a press release. So what do you do when you seemingly have nothing to say? BLASTMedia President, Lindsey Groepper,
examines the tactics to help get your brand noticed in the media, drive brand awareness, and position your brand as an industry expert to increase targeted web traffic.
Eva McKnight & Lance Padgett Capturing CustomersElement Three
SEO targets customers searching for products or
services in your industry. But what about customers
who aren’t searching for you at all? How do you reach potential customers who don’t realize they need your product? Through a proven-by-the-numbers case study, Eva McKnight and Lance Padgett of Formstack share their content, PR and SEO expertise and the best ways to identify this market of consumers.
Blogging is a proven, powerful way to generate
qualified web traffic. Are you frustrated that your
corporate blog is not generating the results that you had hoped? Worried because nobody is reading it? Michael Reynolds, President and CEO of SpinWeb, shares why your blog isn’t generating leads and what you can do about it.
Organizational health and culture are powering
the marketing of top digital brands to infamy. Not
only does a healthy culture attract amazing talent, it also attracts customers, PR, and ultimately brings a brand to life. Dan Fahrner, SmallBox’s Director of Marketing Services, walks through the fundamentals of a healthy culture and what culture powered marketing looks like in practice.
Creating a winning brand is a tricky proposition.
You have to understand what sets your brand apart
and how to effectively communicate it. Element Three President, Tiffany Sauder, explains the path to
creating a winning brand; one that establishes a deeper connection by communicating not just what you do, but why you do it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Social Media: Fitting Social Media into your Marketing Mix
1. Fitting Social Media Into Your Marketing Mix And making it work… discoverelementthree.com & cirrusabs.com May 18th, 2011
2. Fitting Social Media Into Your Marketing Mix kevinmullett.comtwitter.com/kmullettfacebook.com/kevinmullettlinkedin.com/in/kevinmullettjust google“kevinmullett” director of product development
3. // new as perception or reality? increased adoption or proliferation does not mean new. the tools and nomenclature are new but "social media“, websites, and blogging is not. @kmullett // #IndySoMe
4. // the “social three” social mediatake the social out of it and it is good old fashion media social networkingbusiness and personal networking, just online social marketingmarketing by any other name would spend as sweet @kmullett // #IndySoMe
8. // are you verifying claims? there is a lot of misinformation, speculation, opinion and hype being spread. online marketing is arguably changing faster than medicine or law yet who do you seek advice from? @kmullett // #IndySoMe
9. // visibility via preferred media preferred media not singular media specialty and niche social services are you talking WITH your audiencewhere they are Facebook statistics via socialbakers.com @kmullett // #IndySoMe
10. // but…my privacy! formerly found on street corners were you unlisted? who did we do business with 30 years ago? @kmullett // #IndySoMe
11. // there is no “trying” in social media social media works best when you are a willing participant, see value, & treat it like a lifestyle, instead of a task. @kmullett // #IndySoMe
12. // what’s the case for my business? social media can help with winning new business enhancing customer experience participating in a conversation already occurring providing offers and notifications quickly and inexpensively @kmullett // #IndySoMe
13. // for my business continued… what else can it do? disseminating press releases and information managing brand/identity reputation industry awareness and participation promoting knowledge experts keep tabs on the competition @kmullett // #IndySoMe
14. // who wins the intent to action war? tv dm (direct mail) radio newspaper print (brochures/ads) email marketing social SEO search marketing tradeshows sponsorships (nascar etc.) yellow pages (not shown) @kmullett // #IndySoMe
15. // prioritize your marketing efforts no marketing media channel has 100% eyeballs or is 100% effective. prioritize based on goals, resources, and business objectives. @kmullett // #IndySoMe
16. // are you for or against it? wait! are you for social media or against it? @kmullett // #IndySoMe
17. // social media, do you own it? ArsTechnica (suggested copyright infringement?) Jonathan Rivera’s page with 47’000 fans (vanity url) are you relying on free services? @kmullett // #IndySoMe
18. // does social media work? opportunity visibility (2 audiences) traffic top of mind likeability expertise @kmullett // #IndySoMe
19. // why don’t they “like” us? are we clear with our message? is design or action most important? what is our call to action? what is in it for them? @kmullett // #IndySoMe
20. // almost #winning? ugly but descriptive i know who they are what they want me to do is clear i’ll be rewarded @kmullett // #IndySoMe
21. // action 1 claim LBS listings tweak name, address, phone to match always @kmullett // #IndySoMe
22. // action 2 success is in the details make signage educate EVERYONE @kmullett // #IndySoMe
23. // think you can ignore social media? business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture. less discussed are the SEO, visibility, and traffic value that social media can provide. @kmullett // #IndySoMe
24. // social is now in SERPs how will it change social participation? how will it change where we click on a SERP page? - flickr, friendfeed, gmail, facebook, buzz, reader, google @kmullett // #IndySoMe
25. // what is google +1? google +1 (date?) not rolled out to all yet in search results and adds on sites ala “like” button google experimental search @kmullett // #IndySoMe
26. // what if you could be more visible? use these to be more visible! 100’s more? @kmullett // #IndySoMe
27. // but where is the roi? value? if you run an ice cream truck and a child drops an ice cream cone what do you do? where is the return on investment? @kmullett // #IndySoMe
28. // action 3 develop your elevator pitch optimize your “what we do” paragraphthen adapt it to fit in various profile areas. (160 characters in twitter for example) photos for personal accounts, logos for businesses(generally speaking. in some instances you want to use photos) @kmullett // #IndySoMe
29. // action 4 grab your brand mass id check with namechk.com @kmullett // #IndySoMe
30. // connections are starting points who enjoys a pushy sales person? spammy-ness & tricks require churn. what is your comfort level? wiifm? @kmullett // #IndySoMe
31. // but nobody comments or converses? How many of you who desire comments and amplification take the time to provide it? @kmullett // #IndySoMe
32. // action 5 centralize & promote your brand id’s mass id listing (like dandyid.org) email signitures (like retaggr.com) @kmullett // #IndySoMe
33. // action 6 network your brand join groups/add events on ning.com & linkedin.com @kmullett // #IndySoMe
34. // social activity optimization optimize your efforts schedule activity during peak times use tools for consolidation, tracking, & alerts @kmullett // #IndySoMe
35. // social team optimization further optimize by delegating responsibility & automate (w/caution) monitor keywords, brands, hashtags (twitter) create and follow an editorial calendar @kmullett // #IndySoMe
36. // i’ve nothing to say & no one cares we hear it all the time. i don’t have anything to say & no one would care anyway. how do i attract followers / fans. friendly & upbeat avoid sensitive issues be helpful (H.E.L.P) listen first engaging & funny @kmullett // #IndySoMe
37. // action 7 posting tips use keywords & keyword phrases sparingly keywords should be relevant to subject avoid spammy wordsmake money, MLM, work from home, get rich…unless that is what you do! avoid hyperbole look informative appear conversational @kmullett // #IndySoMe
38. // where are you sending them? what is your goal? will your social profile(s) or website support conversion best which are they more likely to visit daily, amplify message from are you sending them to just another link @kmullett // #IndySoMe
39. // action 8a facebook pages or groups? old groups are going away profiles are for people to merge or not to merge place with community http://www.facebook.com/pages/create.phpor on the right side look for @kmullett // #IndySoMe
40. // action 8b select the category & follow the steps now complete your profile & promote it once you get 25 followers get your vanity URL @kmullett // #IndySoMe
41. // make it easy for others to amplify help those who want to tell others visible to their friends timeline (a recommendation) each service has unique ways to do it with benefits get your geek involved @kmullett // #IndySoMe
42. // it’s as measurable or more so… if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts. @kmullett // #IndySoMe
43. // action 9 setup a bit.ly URL shortener account (i know of over 30 other url-shorteners, but bit.ly is trusted & widely used) @kmullett // #IndySoMe
44. // action 10 http://www.facebook.com/advertising or click @kmullett // #IndySoMe
45. // action 11 setup google profiles for you & your businessgoogle.com/profiles @kmullett // #IndySoMe
46. // action 12 article awareness, distributing RSS social visibility tell potential visitors and the search engines you have new content @kmullett // #IndySoMe
47. // measuring the right things is this the right kind of measurement? @kmullett // #IndySoMe
48. // social analytics & measurement am i popular and important yet? @kmullett // #IndySoMe
49. // how granular do we need to get? trends, cause, effect, abnormalities…did it work? @kmullett // #IndySoMe
50. // don’t look at “the score” People constantly talk about 'the score'. The score isn't where it is at. Look at the metrics. Good, do again. Bad, change. @kmullett // #IndySoMe
52. // what happened? clues? trends? can we find successes and failures in here? @kmullett // #IndySoMe
53. // action 13 check google analytics or server logs for:bounce rates, time on site, pages visited, conversion pages, confirmation pages(setup advanced filters & funnels) monitor contacts, calls, lead sources rank checker: firefox add-on bit.ly analytics @kmullett // #IndySoMe
54.
55. better = watch alerts & filters, hashtags jump in when you can offer help
56. best = be an active & responsive participant with custom postsbe willing to pay professionals for assistance & advice. @kmullett // #IndySoMe
57. // remember to H.E.L.P. HELP = Humanize message, Encourage conversation, Listen first, Promote Less. @kmullett // #IndySoMe
58. MARKETING, YOUR BUSINESS AND THE WEBSESSION FOUR, june 22NDMeasuring the Right Thing Mattershttp://marketingandtheweb.eventbrite.com/ 1.877.817.4442
59. // action 12 verify your google profile name via googleknolname verification steps by search engine roundtable @kmullett // #IndySoMe
60. // action 12 setup google buzz(warning: can’t be undone without losing google profile) @kmullett // #IndySoMe
Editor's Notes
Fitting Social Media Into Your Marketing Mix: Presented by Kevin Mullett from Cirrus ABS for Element Three on May 18th 2011. Indianapolis, IndianaContact: http://www.discoverelementthree.com or http://www.cirrusabs.com
Fitting Social Media Into Your Marketing Mix: Presented by Kevin Mullett, Director of Product Development & Social Media Optimization for Cirrus ABS. Places you can find and communicate with Kevin: kevinmullett.com (blog), twitter.com/kmullett (twitter), facebook.com/kevinmullett (facebook), and on linkedin.com/in/kevinmullett (LinkedIn), among hundreds of others social media communities and networks.
Increased adoption or proliferation does not mean new. The tools and nomenclature are new but "social media“, websites, and blogging is not.
The “Social Three” // You are here to find out about social media, but let’s start by actually talking about what I call the “social three”. Why? Because people use these terms interchangeably, when they are not in fact interchangeable. If you think about it we could just remove the “social” moniker off all of these and we would have good old fashion traditional media, networking, and marketing methods. Today we will discuss various aspects of the social sphere and social media optimization. Now the information I present today, much like search engine optimization information, will have a limited shelf life. A scant 6 years ago Facebook was created in a dorm room and now has more users than the population of the United States. A year ago many of you had no idea what Twitter was, now it has gone mainstream and is in countless TV commercials. I could waste the entirety of this seminar just talking about the rise and fall of various social services, percentage of market share, types of people who use each, etc. Instead I am going to breeze by some of those items at a high level, so I can spend more time giving you social marketing tips that will help your business.
The “Social Three” // First up we have social media which represents the tools we use for building followers, friendships, & contacts. Tools like twitter, facebook, linkedin, youtube, friendfeed, Buzz, foursquare, ning, to name only a fraction of the available services. Each have strengths and weaknesses and each need to be evaluated so we can put our time into the ones that will reap the largest ROI. I have both online and offline media tools represented because they are all just visibility tools.
The “Social Three” // Social networking is the day to day interaction we have with contacts built using the various social media tools/services, in other words the “social” part. It is no different then when you attend a party, that you might otherwise pass on, in order to touch base with clients or potential clients. Now some might also toss in social networks, but let’s not make things confusing. Each tool has the potential to reach a percentage of your ideal market segment, group, individuals, or demographic. This is also to extend and optimize your circle of influence.
The “Social Three” // Social marketing is the subtle, or not so subtle, use of one or more online tool to promote your business to the network you have established. Again no different than reminding those people you meet at parties, “hey I build killer websites, you should have me do one for you”. Over simplified? Maybe, but the real reason we’re here is to learn how to put this all into motion. We want to avoid the Me Monster. (me monster by Brian Regan)
There is a lot of misinformation, speculation, opinion and hype being spread. online marketing is arguably changing faster than medicine or law yet who do you seek advice from?
Social Media Optimization // Ok now that you know what the Social Three are, how do we apply it? Which social services should we use. Do we really have to participate in social media at all? Can I just do the ones I like or have time for?If you have not been already, this will be the year you are inundated with people telling you to get into social media, and I will be among those asking you to take a look at it, but I want to explain some factors to consider before deciding where to put your money and efforts in 2010. I also want to show you a bit about how social media is affecting SEO and as importantly how it is not. We are also going to discuss social media optimization (SMO). As we have heard from many clients, the chief concern is how do you get a return for the time invested.As I have been prone to repeat , this will be the year of talking to your audience in their preferred medium, that is to say those they pay attention to, not the ones you wish to participate in. In a down economy we are not afforded the opportunity to be steadfast in our ideals.http://www.socialbakers.com/facebook-statistics/united-states/last-3-months#chart-intervals
Social Media Optimization // One of the common objections to participating in social networks for business use is privacy and mixing business with pleasure. In reality our information has been publically available for decades, albeit in a different format. It used to be on almost every street corner dangling at the ready for any stranger who took the time to peruse it.We used to do business with people we knew. They knew our kids, what we drove, our views, and sometimes when we where on vacation. A percentage of the market desires a move back to relationships with who we do business with.
Social media works best when you are a willing participant, see value, & treat it like a lifestyle, instead of a task.
Social Media Optimization // How can social media help me grow my business? winning new businessenhancing customer experienceparticipating in a conversation already occurringproviding offers and notifications
Social Media Optimization // How can social media help me grow my business? disseminating press releases and informationmanaging brand/identity reputationindustry awareness and participationpromoting knowledge expertskeep tabs on the competition
Social Media Optimization // Right now, you need to be going where the traffic is or more pointently, where you can be visible. And while being visible is great, if efforts are put into areas where there is no intent for action it will be wasted time, money, and effort. Keep in mind too, that this is not a singular action. Social media campaigns are just another part of a NetCentered marketing approach. We will talk more about that later.Just who or what do we want to be visible too? The obvious answer is people who would like to use our product or service. The not so obvious answer is search engines. We want to make sure we are out where they are actively crawling.
Do you know a business that everyone seems to like? Do they treat their business as a 9-5 job or do they seem to be involved with the community?
Wait! Are you for social media or against it? I’ve been a measured supporter and harsh critic depending on HOW it is used and who is using it.
Social Media Optimization // What if one morning your shop was chained closed, sealed off, and you had no idea who to call to resolve the problem? ArsTechnica is just one of the latest stories where Facebook has shut down their page with no obvious way to reinstate it. http://arstechnica.com/business/news/2011/04/facebook-shoots-first-ignores-questions-later-account-lock-out-attack-works.ars?comments=1#comments-barhttp://techsavvyagent.com/video/facebook-shuts-down-page-with-47000-fans/
Does social media work? That depends on what our strategy has identified as a win.opportunityvisibilitycontacttop of mindexpertise
Why don’t they “like” us // Are you being clear with your message? Do you have a message? Most of the time businesses worry to hide the action behind the aesthetics. Make sure you tell them what is in it for them and what to do.
Social Media Seminar // So is this business winning at social media?I know what they want me to do.Instructions and identity are clear.I know I will be rewarded, even if not specific.The failure was a training breakdown. When trying to redeem the check-in offer the staff was not aware of it.
Action 1 // Go claim your business on location based services like Foursquare, Gowalla, Google Places, etc, and make sure the name address, and phone number matches.
Action 2 // Success is in the details. make your signage cleareducate EVERYONE
// keep moving forward: business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture. less discussed are the SEO, visibility, and traffic value that social media can provide.
It is time for brands who have been waffling to pull their heads out of the sand and participate in social. People struggling to comprehend keep harping about ROI without considering other value social media brings to the table. All else being equal, who do you think people will click on if they see a friends “recommendation”?How might this change who we select on a SERP page?Google enhanced social search on 02/17/2010. Connected via sources include, flickr, friendfeed, gmail, facebook, buzz, reader, google, more? Sometimes it is unclear why it picks the service because I will be connected to the person in more than one place.More on Google Social connections: http://www.google.com/s2/u/0/search/socialUpdated BING results » http://www.bing.com/videos/watch/video/facebook-friends-now-fueling-faster-decisions-on-bing/1iidgzo4m?src=SLPl:TitleBar:click:uuids&from=bingblogplayer_en-us_bingor http://www.bing.com/community/site_blogs/b/search/archive/2011/05/16/news-announcement-may-17.aspx
SEO for Visibility, Action & Conversion: Google +1 hits the scene, sort of.Announcement:http://www.google.com/+1/button/Video how to trick it: http://www.youtube.com/cirrusabs#p/a/u/0/ztYjWXwr6ikLink to Google Experimental Search: http://www.google.com/experimental/
Free tools exist to make your company be more visible.
If you run an ice cream truck and a child drops an ice creamcone what do you do? where is the return on investment?
Social Media Optimization // action 3: It is time to take some action. As I promised you are going to leave with things you can directly do. Let’s start with a few simple steps. This presentation is filled with items you can go do, today, that can have a positive impact on your business.Let’s develop a unified elevator pitch for social profiles. Be specific about what you really do, who you really are as an organization. Each of the various social services will have a different length for the bio or information area. This means you need to first come up with a long and short version and tweak it for each individual service. Try to be consistent however as it should be the right message every time. It is also good to have a unified logo or picture you use across the various social services so friends from other services will know it is you. Now that of course is a very general statement and will not fit in all situations. Generally speaking you want to use photos for personal profiles and logos for businesses.
Social Media Optimization // action 4: Use a service like namechk.com to go grab your brands social id’s. I think it is wise for both branding reasons, and for online marketing presence to grab them. If you have an intern, this would be a great task to set them out on. Which ones are important? Which ones don’t you want a competitor or squatter to have? While the backlink value for many is not high, the fact that search engines are constantly crawling these networks is worth noting. This is especially important while the crawl rate on your website is low. Posting links to some of these networks, like ning.com or mybloglog.com where the search engines already spend a significant amount of time, can lead to pages being indexed in under an hour and subsequently lead to radical improvement in new pages being indexed on your site.
Connections are starting points. Garner attention by offering to H.E.L.P.Humanize your message.Encourage conversation.Listen first.Promote less.Who enjoys a pushy sales person? Spammy-ness & tricks require churn. What is your comfort level? wiifm?
How many of you who desire comments and amplification take the time to provide it?
Social Media Optimization // action 5: Now use dandyid.org to store your social id’s in one spot. You can use the provided code to embed it on a website. Add key social sites to your email signatures.Bah! This social thing isn’t working. Well, have you told people about it?There are many. http://www.retaggr.com/ is another type.
Social Media Optimization // action 6: Last but certainly not least lets go sign up for groups on the ning network and through our personal linkedin accounts. As you can see in this example we were able to promote our Fort Wayne Social Media Seminar on one of the groups we belong to on ning. This page was crawled within hours by google and ranked on page one for many terms within one day.The second example shows posting to social media site LinkedIn for this event also shows up well in the search engine result pages.Recent changes in the ning network pricing structure could destroy some of these groups. ($3, $20, $50 plans)
Social Media Optimization // This is where people normally suffer paralysis by analysis. I can hear the questions forming in your heads right now. How can we make this work for our organization? Won’t this take a huge chunk out of our day? The answer is not unlike any large project. We need to make plans, prioritize our goals, delegate responsibility to those who can do the job, optimize our efforts by using the right tools, and get organized. Although it can be very different for specific markets, by and large, we see internet activity run a normal cycle. People slowly ramp up in the morning, are very active during the lunch hour, then wind down till after supper. We can minimize our time commitment by first prioritizing when we post and interact. We can further maximize our time by using tools like tweetdeck or post once services to spread the news one time and have it appear on many services. Thought should be given to the message going out and the target service. This is at the root of social media activity and participation optimization.
Social Media Optimization // There are many tools we can use to automatically post for us on a schedule like hootsuite, or based on individual blog postings via twitterfeed and RSS feeds. These types of services must be weighed against potentially coming across as unauthentic. We can also use tools like selective tweets to post to both twitter and facebook while on using mobile devices or going the other way, facebook to twitter with “facebook to twitter” app.
Social Media Optimization // One of the most common things I hear from companies for both their websites and their social efforts is that they have nothing to say, and no one would care anyway. We can get past that by remembering some simple suggestions. Be friendly and upbeat. Avoid issues that are hot buttons. Be helpful and listen first. Don’t be a comedian but be light hearted and engaging. We also encourage you to use RSS feeds and Google Alerts as additional ways to find good material you can comment on. It should go without saying, don’t copy other peoples articles. Instead, pull a snippet and summarize what that article means to your clients or business and include a link to the original article.
Social Media Optimization // action 7: A sure fire way to lose followers or Facebook friends is to stuff your timeline with keywords or spammy words. Go ahead and include keywords, but do not treat them as a focus. First and foremost you want to sound like you are presenting information or participating in a conversation. Do use keywords and industry terms though so followers looking for information on the subject can find you, and so the search engines can include your posts in the real time search results.
Social Media Optimization // Now once you have their attention, we need to plan where we want to send them. A simplistic few is you are either going to send them back to your website for additional information or to your Facebook fan page where you may be more opt to develop an ongoing relationship by continuously showing up in their timeline. Let’s again think of where people spend their time. They are already spending it on Facebook, not on your website. The goal is conversion, not visits.It helps if you established goals for your social media campaign. How can you optimize efforts if you don’t know the goal? If you say the purpose is simply to drive traffic you may be disappointed depending on the efforts you put in and the type of business you are in. Instead we need to also look at client interactions, brand awareness, and referral business.
Social Media Optimization // action 8a: How many in here have a Facebook page? Formally “fan pages”. How many in here have Facebook accounts? What throws a lot of people off is the fact that you need to have a profile first so you can create a fan page. Visit (http://www.facebook.com/pages/create.php) to start the page creation process. Once you have the page setup you can also add other people, who have Facebook accounts, as admins. At the recent f8 conference Facebook released some changes which included turning companies, schools, likes, and interests into “community pages”.
Social Media Optimization // action 8b: The process of completing your Facebook page will involve filling out various fields, inputting that “who we are” copy I mentioned, customization and promotion. The customization and promotion part can be extensive. You can even use what is called FBML (Facebook Markup Language) to create custom tabs, etc. That is a whole seminar by itself. Simpler items like setting up automatic RSS feeds from your website, posting to twitter when posting on Facebook, and associating your bit.ly url-shortening account with Facebook are easy to setup.To keep things really simple for the purpose of this seminar, let’s just make sure to put good content on the fan page and tell people you have a Facebook page so they can connect. Also worth noting is that you can get a vanity URL (http://www.facebook.com/username/) once you have 25 fans. Our vanity url looks like this http://www.facebook.com/cirrusabs. Oh. We would love for you to become a fan.
Social Media Optimization // We want to make it simple for other people to amplify your message and spread the word. This normally requires you to get your web developer involved.Read more about the Facebook Open Graph protocol. (http://developers.facebook.com/docs/opengraph)Get the twitter button > http://twitter.com/about/resources/tweetbuttonUse http://www.addthis.com/Usehttp://sharethis.com/
If talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts.
Social Media Optimization // action 9: Since we have mentioned it several times so far, and since most of the social services or social clients have a bit.ly tie in, I would suggest signing up for an account. This way you will have another way of checking traffic sources and volume. I know of well over 30 other url shortening service that are available to be used, and in fact a growing trend is for companies to create their own urlshorteners, but for our purposes bit.ly should do the trick.
Social Media Optimization // action 10: With the ability to specify very small test markets and limit your budget to just dollars per day, I encourage you to take a good look at this type of advertising.
Social Media Optimization // action 7a: Set up your Google Profile, tie in your various websites, social services, and create anchor text links in the about me section.We can see here that BING has crawled and indexed this status update from my Google Profile. Since this was added via TweetDeck and at the same time I posted to twitter, facebook, and linkedin, it took no more time. Again utilizing social media optimization principles.
SEO // action 12: Now lets shoot for some social visibility. This concepts takes content you post via your website, twitter, facebook, linkedin, delicious and posts it on other services where others are spending time and where the search engines are crawling. Each unique URL on each service is a page that Google could choose to serve up in a SERP (Search Engine Results Page).
Social Media Optimization // The trap many fall into is trying to hard for friends, fans, and followers due to pride or greed. They have mistaken followers as accurate measures of value. Since followers can easily be bought or faked, they cannot be accurately used for valuation. Instead we must build organic followers with intent to interact with us.
Looking at bogus social media analytics and measurement. We also must consider carefully how much weight we put on the types of people we engage with. These are great people to engage with, but they are likely to fill our pride tank before filling the coffers of our companies.
Social Media Optimization // how granular do we need to get with our measurement? Do you suppose someone at dropbox could figure out that a press release stating they hit 25 million users was valuable? How hard was it for me to figure out it was valuable for me to socially mention it?
People constantly talk about 'the score'. The score isn't where it is at. Look at the metrics. Good, do again. Bad, change.
We need to look to other criteria to judge the success or failure of our efforts. Things like reach, engagement, attention capture, connectivity, interactions and more. We can use tools like Klout, TweetStats, Twitter Analyzer, Facebook Insights, TweetReach, and there are now ways to hook up Google Analytics to your Facebook fan page now as well. I could go on for a solid half hour or more on the various tools and methods for measurement. The point I want to drive home is to make sure we are measuring the right things.What are good metrics for social media success? To name just a few: influence, traffic, reputation and brand management, visibility, engagement, competitive intelligence garnered, and of course revenue. Let’s not forget revenue!
We need to look to other criteria to judge the success or failure of our efforts. Things like reach, engagement, attention capture, connectivity, interactions and more. We can use tools like Klout, TweetStats, Twitter Analyzer, Facebook Insights, TweetReach, and there are now ways to hook up Google Analytics to your Facebook fan page now as well. I could go on for a solid half hour or more on the various tools and methods for measurement. The point I want to drive home is to make sure we are measuring the right things.What are good metrics for social media success? To name just a few: influence, traffic, reputation and brand management, visibility, engagement, competitive intelligence garnered, and of course revenue. Let’s not forget revenue!
Social Media Optimization // action 14: Did it work? do it again. We want to look for successes so we can repeat them and failures so we can correct or avoid them. While it sounds geeky to discuss Google A/B or multivariate testing, this will not lead to conclusive results for clients with low traffic volume. It certainly may not provide enough measurable change to warrant the cost of creating those changes. This in no way means we should not constantly be testing for improvement. We can as an alternative look to landing page effectiveness, conversion funnels, bounce rates, time on site, and many other types of clues in order to fine tune ROI. We can also check what effect our social efforts have had on our SERP (search engine results page). Use tools like Rank Checker for keywords you have selected, hopefully based on validation efforts, to check before and after results. You will also want to express the need for everyone in the company to be committed to monitoring contacts, calls, and lead sources for clues on what is working so you can do it again.
Social Media Optimization // The Difficult Truth, it's not about money it is about time, unless you don't have time, then you need to spend money. If you don't have the time, or someone on staff who does, you will need someone you can call to explain it. Someone who will weed out fad from fact. Even if you engage us to help, we need you to show interest and participate in your marketing success. Let’s look at this like a good, better, and best scenario. This seminar was constructed so you would leave today with actionable items. Many of the day to day actions are best handled internally and can be done cost effectively. The tips I mention today can provide measurable impact on your marketing efforts. Knowing what your competition is doing allows you to extend efforts to the areas of highest return. And if all this seems too daunting, then it is time to call in reinforcements. 1.877.817.4442 // info@cirrusabs.com // http://www.cirrusabs.com
HELP = Humanize message, Encourage conversation, Listen first, Promote Less.
MARKETING, YOUR BUSINESS AND THE WEBSESSION FOUR, JUNE 22ndMeasuring the Right Thing Mattershttp://marketingandtheweb.eventbrite.com/Visit http://www.discoverelementthree.com or http://www.cirrusabs.com for more information.
Social Media Optimization // action 7b: After setting up your Google Profile you will also want to go through the process of verifying your name, which needs to be done through Google Knol. Here is an article with the steps in it. http://www.seroundtable.com/archives/019860.html
Social Media Optimization // action 12: After you have your profile filled out and your name verified we optionally want to associate your Google profile with Google Buzz. Be aware though that as of right now, if you choose to cancel buzz it will close your Google Profile. As with all the social services it really boils down to where you ideal client is spending time and what other perks come along for the ride.On Monday (July 19th) Google announced the “Google Buzz firehose”. This distributes all public activity via PubSubHubbub. As of July 19thCollecta, Gnip, OneRiot, Postrank Analytics, and Superfeedr’s Track are utilizing the firehose.