Exploring how Leads Are Like Aggregate and why a solid website is important for conversion was the topic of presentation by Kevin Mullett for the Deister Machine Company Sales Meeting. This also happened to be a celebration of Deister Machines's 100 year Anniversary. In this presentation Kevin explains to this business to business group why it is essential to have a home on the web they own, and how sift through all the noise to find the solid business leads that are most likely to turn into customers.