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TQM Round Table Palooza!
A New Framework for Marketing // Kevin Mullett
  cirrusabs.com
  twitter.com/cirrusabs
  facebook.com/cirrusabs
  youtube.com/user/cirrusabs
  linkedin.com/companies/cirrus-abs
TQM Round Table Palooza!
A New Framework for Marketing // Kevin Mullett
              kevinmullett.com
              twitter.com/kmullett
              facebook.com/kevinmullett
              linkedin.com/in/kevinmullett
              just google “kevin mullett”
              director of product development
// connections matter; let’s connect
// the “social three”




 • social media
   it’s good old fashion media
 • social networking
   business and personal networking, just online
 • social marketing
   marketing with online tools
// social media = tools
// social networking = visibility
// social marketing = application
// it’s all visibility and you want it




       •     you have to be where your ideal demographic can see you
       •     in front of competitors if necessary
       •     obey the rules or have your sign removed
       •     tell a better story

photo by David Evers: http://flic.kr/p/5XwMZC
// winning requires knowledge & Strategy




 • what are the rules
 • how can i optimize within the rules
 • which races can i win while staying within my budget
 • am i dedicated to the winning strategy (no trying it out)
 • how much is winning worth
// marketing resources are tight
 where should businesses spend their marketing
 resources (time/budget)?
 A. traditional advertising (off-line; radio, tv, print, listings)
 B. social media (advertising, facebook, sponsored tweets,
    etc)
 C. social media (organic)
 D. paid search
 E. all of the above
// who wins the intent to action war?

 •   social
 •   dm
 •   tv
 •   radio
 •   tradeshows
 •   newspaper
 •   yellow pages
 •   search Marketing
 •   SEO
// are you for or against it?


                        wait!
                        are you for social
                        media or against it?
// does social media work?
                             •   opportunity
                             •   visibility
                             •   traffic
                             •   top of mind
                             •   likeability
                             •   expertise
// bing + facebook = social SERPs

                             did you know?
                               how will it
                               change social
                               participation?
                               how will it
                               change who
                               we select on a
                               SERP page?
// who’s in control of your visibility?

                           what will they find?



                                      100’s more?
// separating you & your business

 profiles for you & your business
   google.com/profiles
// but…my privacy!




 • formerly found on street corners
 • who did we do business with 30 years ago?
// online reputation management

                       own your brand
                       •   clog the SERPs
                       •   push competition off
                       •   proactive not reactive
                       •   positive or negative
                       •   alerts are crucial
// how do we make it work?

             i’m listening.
             how far do we need to go and
             how do we make this work ?
// easy social media brand check
 grab your brand
 • mass id check with namechk.com
// go where the bots are
 article awareness, distributing RSS
 • social visibility mybloglog.com
// optimize social activity




 optimize your efforts
 • schedule activity during peak times
 • use tools to consolidate accounts
// measuring the right things
 is this the right kind of measurement?
// social analytics & measurement
 am i popular and important yet?
// what really happened? clues? trends?

 measuring brand visibility, engagement, reach…
// know what winning looks like
                    more visible in search?
// facebook metrics for other purposes?

 very targeted demographic data
// is this working? do it again

 • check google analytics or server logs for:
   bounce rates, time on site, pages visited, conversion pages,
   confirmation pages (setup advanced filters & funnels)
 • monitor contacts, calls, lead sources
 • google a/b testing
upcoming events
              February 22nd
              Managing Social Media Delivery & Interactions

              facebook.com/smbftw
              @smbfw


              March 10th
              Creating a Winning Web-Oriented Strategy

              cirrusabs.com
We'll Help You Master Internet Marketing

  These days it’s more important than ever for you to reach new prospects,
  satisfy customers, find new efficiencies, and grow your business. The Web's
  the way to do it. We can help. Call 1.877.817.4442
1.877.817.4442

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A New Marketing Framework

  • 1. TQM Round Table Palooza! A New Framework for Marketing // Kevin Mullett cirrusabs.com twitter.com/cirrusabs facebook.com/cirrusabs youtube.com/user/cirrusabs linkedin.com/companies/cirrus-abs
  • 2. TQM Round Table Palooza! A New Framework for Marketing // Kevin Mullett kevinmullett.com twitter.com/kmullett facebook.com/kevinmullett linkedin.com/in/kevinmullett just google “kevin mullett” director of product development
  • 3. // connections matter; let’s connect
  • 4. // the “social three” • social media it’s good old fashion media • social networking business and personal networking, just online • social marketing marketing with online tools
  • 5. // social media = tools
  • 6. // social networking = visibility
  • 7. // social marketing = application
  • 8. // it’s all visibility and you want it • you have to be where your ideal demographic can see you • in front of competitors if necessary • obey the rules or have your sign removed • tell a better story photo by David Evers: http://flic.kr/p/5XwMZC
  • 9. // winning requires knowledge & Strategy • what are the rules • how can i optimize within the rules • which races can i win while staying within my budget • am i dedicated to the winning strategy (no trying it out) • how much is winning worth
  • 10. // marketing resources are tight where should businesses spend their marketing resources (time/budget)? A. traditional advertising (off-line; radio, tv, print, listings) B. social media (advertising, facebook, sponsored tweets, etc) C. social media (organic) D. paid search E. all of the above
  • 11. // who wins the intent to action war? • social • dm • tv • radio • tradeshows • newspaper • yellow pages • search Marketing • SEO
  • 12. // are you for or against it? wait! are you for social media or against it?
  • 13. // does social media work? • opportunity • visibility • traffic • top of mind • likeability • expertise
  • 14. // bing + facebook = social SERPs did you know? how will it change social participation? how will it change who we select on a SERP page?
  • 15. // who’s in control of your visibility? what will they find? 100’s more?
  • 16. // separating you & your business profiles for you & your business google.com/profiles
  • 17. // but…my privacy! • formerly found on street corners • who did we do business with 30 years ago?
  • 18. // online reputation management own your brand • clog the SERPs • push competition off • proactive not reactive • positive or negative • alerts are crucial
  • 19. // how do we make it work? i’m listening. how far do we need to go and how do we make this work ?
  • 20. // easy social media brand check grab your brand • mass id check with namechk.com
  • 21. // go where the bots are article awareness, distributing RSS • social visibility mybloglog.com
  • 22. // optimize social activity optimize your efforts • schedule activity during peak times • use tools to consolidate accounts
  • 23. // measuring the right things is this the right kind of measurement?
  • 24. // social analytics & measurement am i popular and important yet?
  • 25. // what really happened? clues? trends? measuring brand visibility, engagement, reach…
  • 26. // know what winning looks like more visible in search?
  • 27. // facebook metrics for other purposes? very targeted demographic data
  • 28. // is this working? do it again • check google analytics or server logs for: bounce rates, time on site, pages visited, conversion pages, confirmation pages (setup advanced filters & funnels) • monitor contacts, calls, lead sources • google a/b testing
  • 29. upcoming events February 22nd Managing Social Media Delivery & Interactions facebook.com/smbftw @smbfw March 10th Creating a Winning Web-Oriented Strategy cirrusabs.com
  • 30. We'll Help You Master Internet Marketing These days it’s more important than ever for you to reach new prospects, satisfy customers, find new efficiencies, and grow your business. The Web's the way to do it. We can help. Call 1.877.817.4442