Social Media and Audience Engagement
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The document provides tips for using social media for journalism and news organizations. It emphasizes focusing on content, consistency, responsiveness, interactivity and collaboration. Reporters should engage with audiences on social media and use tools like live tweeting, live blogging, Q&As and hashtags to promote events. Photos, videos and community storytelling are also encouraged. Measurement of social media efforts is important.
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Going Mobile in the Classroom
Presentation at the 2017 annual conference of the Association for Education in Journalism and Mass Communication in Chicago. I discuss the use of social media and mobile devices in journalism courses and others.
Going Live on Social Media: Ethical Considerations for Journalists
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Teaching Entrepreneurship to Media Students
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Media for Social Responsibility: Portrayals of Disability and Chronic Illness...
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Mobile Journalism: Tips, Gear, and Assignments
Building mobile and social media journalism into journalism classes. Presentation at 2016 annual conference of the Association of Education in Journalism & Mass Communications.
Digital-First Story Pitches
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Using Snapchat in Journalism
Discussion based on my experience using Snapchat in the field and in my journalism classes. Presentation at 2016 Broadcast Education Association annual convention in Las Vegas.
Social Media Policies in Local TV Newsrooms
Research paper presented in San Francisco at 2015 annual conference of the Association of Education in Journalism & Mass Communications
10 Things You Should Teach About Mobile Journalism
The document outlines 10 things that should be taught about mobile and social media journalism. It discusses pitching stories with a digital and mobile-first approach, emphasizing newsgathering, dissemination and audience engagement using mobile tools. It also recommends getting students to repeatedly practice mobile reporting and publishing bi-weekly mobile stories. Additionally, it stresses analyzing the performance of social media content using various analytics to understand user engagement and how it drives traffic.
Forces at the Gate: Social Media's Impact on the Production of Local TV News
This document summarizes a study on how social media influences editorial and production decisions in local TV newsrooms. The study found that nearly all local news stations integrate social media into newscasts to interact with audiences and enhance content. Social media is a primary source for story ideas, and popularity on social media frequently determines which stories are covered. While social media enhances newscast content for most news directors, some reported airing inaccurate information from social media, showing its influence on gatekeeping and quality requires caution.
Verifying Social Media Information
The document discusses verifying information from social media for news reporting. It provides results from surveys that over 1/3 of news organizations reported sharing inaccurate social media information and over 1/3 do not have policies for verifying social media content. It then outlines an exercise used in instruction that assigns photos from social media to student groups to determine accuracy by researching online. Key tips shared for verifying social media information include contacting the original source, checking the source's social media history, seeking official and social media corroboration, using reverse image searches, and checking geolocations of posts. It stresses the importance of critical thinking, source credibility analysis, and having social media verification protocols and guidelines.
Journalism as a Process
This document discusses the process of journalism and how social media plays an important role. It emphasizes constant dialogue and teamwork in deciding which reporters will share content from the field on social platforms like Twitter. It provides tips for newsgathering like monitoring social media pages and a tips line, disseminating through photos, video and live tweets from the field while connecting with sources, and audience management such as thanking new followers and asking questions to engage the community.
News Coverage and Disability
One in five families includes a member with a disability. The document outlines guidelines for respectfully and accurately reporting on disability issues and the disability community. Key points include using person-first language, avoiding stigmatizing frames that portray disability as a burden or deficiency, and considering how news items impact people with disabilities. Major topics for coverage include the Americans with Disabilities Act anniversary and Employment Awareness Month. Resources for further information are also provided.
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Review of Mobile and Social Media Journalism: A Practical Guide
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- 2. When cobras and puppies tweet…how do you know what to believe? 2
- 3. Content is King Consistency Responsiveness Interactivity Collaboration | Relationships 80-20 rule
- 5. Guidelines Don’t make SM an afterthought Reporter engagement key to brand success Workflow Measurement
- 6. Newsgathering Dissemination Relationship with the audience
- 7. What you’re working on Requests for information – ask questions Retweets of other knowledgeable sources Replies to followers Photos and videos Lift the veil!
- 8. Facebook algorithm calculates how often posts should display in followers’ feeds More interactivity with a post, more likely to show up in a newsfeed Links are favored over status updates Photos and videos trump links
- 9. Live tweeting Live blogging of events - CoverItLive Q&As Promote via SM with a hashtag Syracuse.com
- 10. Photo and video fun! Community storytelling NPR – monthly theme and hashtag #PSHardWork Today Show - behind the scenes
- 11. Highlight feature content Respond to news events Showcase local attractions, events
- 12. The News Tribune Google Doc Place bug in print edition Spread via social media Google Fusion Table Results: 300 datapoints and 12,000+ pageviews
- 14. “Neighborsgo has helped The Dallas Morning News strengthen community connections and reinforce the concept of journalism as a conversation.” –Managing Editor
- 15. Audience is going mobile Headlines Responsive site | Mobile app Ability to share on Facebook, Twitter, LinkedIn, Google Plus, and more Integrate reporters’ Twitter handles Social and mobile go together like peanut butter andjelly.
- 16. Smart-phone video: On the scene Newsday's RTC McCarthy warns motorists about slippery spots. View story
Editor's Notes
- http://www.slideshare.net/stevebuttry/put-the-crowd-to-workhttp://www.slideshare.net/stevebuttry/mastering-twitter-for-journalism
- liveblogs at The Guardian (like this Dr. Who liveblog) received 300% more views and 233% more visitors than conventional news articles
- Briggs P. 65 – News Tribune Tacoma, Wash. Used this during a snowstorm. Readers were invited to submit their own totals, photos.