This document discusses strategies for embedding social media into communications. It recommends developing a social media strategy to build community by identifying relevant communities, establishing relationships, and making content shareable. It also suggests using social media to increase awareness by expanding reach, targeting audiences, and optimizing content to be clickable. Finally, the document advises leveraging social media to build affinity by shifting opinions, encouraging loyalty, and creating meaningful content. The overarching goal is to make social media content shareable, clickable, and meaningful.
Wired 2.0 - Social Marketing Strategies and ImplementationsJason Cruz
I shared with the audience of Writer's Block Philippines' (WBP) WIRED 2.0 my personal basic framework and thought-processes on how to create a social marketing strategy for virtually any brand or business out there.
Of course, it starts with the brand's meaningful truth... And how well we tell it through the platform we know as social.
Multichannel Marketing: How to leverage the zombie apocalypse for an award wi...MarketingSherpa
In this MarketingSherpa webinar, you’ll discover how SunGard Availability Services took a popular media and cultural theme and turned it into a campaign that increased engagement with a target audience meeting very specific criteria, and even included a successful retargeting element in the campaign as well.
Join Daniel Burstein, Director of Editorial Content, MECLABS, and Christine Nurnberger, Vice President of Marketing, SunGard Availability Services, as they share a campaign that earned a Connect and Integrate award for Lead Generation in MarketingSherpa Email Awards 2014, presented by ExactTarget.
Wired 2.0 - Social Marketing Strategies and ImplementationsJason Cruz
I shared with the audience of Writer's Block Philippines' (WBP) WIRED 2.0 my personal basic framework and thought-processes on how to create a social marketing strategy for virtually any brand or business out there.
Of course, it starts with the brand's meaningful truth... And how well we tell it through the platform we know as social.
Multichannel Marketing: How to leverage the zombie apocalypse for an award wi...MarketingSherpa
In this MarketingSherpa webinar, you’ll discover how SunGard Availability Services took a popular media and cultural theme and turned it into a campaign that increased engagement with a target audience meeting very specific criteria, and even included a successful retargeting element in the campaign as well.
Join Daniel Burstein, Director of Editorial Content, MECLABS, and Christine Nurnberger, Vice President of Marketing, SunGard Availability Services, as they share a campaign that earned a Connect and Integrate award for Lead Generation in MarketingSherpa Email Awards 2014, presented by ExactTarget.
October Wine & Web: How To Think About Your Social Media MetricsOrbit Media Studios
Everyone says that you can't measure social media, but if that's true, why are there so many numbers? The real issue is that people are trying to measure social media like a web page and it won't work. So if you're trying to show the value of social media to your boss, your client or your mom, come learn how to think about social media metrics.
We'll give you concrete ideas for how to build links to your property (or that of a client) that are bound to generate real results.
Branded video views increased 73 percent from Q3 2013 to Q3 2014. Is your content strategy keeping pace? Get the latest video best practices, from creation and distribution to platform customization and measurement.
You live on Facebook so you’ve got social media campaigns down, right? Building a brand, managing public slams and integrating across the digital space – second nature eh? Just in case – pop in to this jumpinteractive prezzie at the University of South Florida as we look at catering social campaigns by platform, creating a social culture and tracking your social ROI.
Wendy's - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Wendy's
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Genesis Juarez, Kyle Kizu, Audrey Linden, Kazuya Tsuge, Kaaran Williams
30/ 60/ 10: The Golden Ratio for Social MarketingRallyverse
In planning your social and content marketing strategy, what's the right mix of first-party and third-party content? How often should you post purely promotional messages?
While plenty of people will tell you that it "depends," we're willing to commit to a specific ratio: 30/ 60/ 10. It's how we run our social media and content marketing, and we think it's a good way for you to run yours as well.
Social Media: How You & Your Business Can Use This Powerful ToolKerry Rego
Kerry Rego Consulting shows a step by step, easy to understand methodology and education for how social media can be powerful for you and your business or cause.
Content Strategy for Social Media Success is a deck of slides that supports a presentation connecting the dots between content strategy and social media.
October Wine & Web: How To Think About Your Social Media MetricsOrbit Media Studios
Everyone says that you can't measure social media, but if that's true, why are there so many numbers? The real issue is that people are trying to measure social media like a web page and it won't work. So if you're trying to show the value of social media to your boss, your client or your mom, come learn how to think about social media metrics.
We'll give you concrete ideas for how to build links to your property (or that of a client) that are bound to generate real results.
Branded video views increased 73 percent from Q3 2013 to Q3 2014. Is your content strategy keeping pace? Get the latest video best practices, from creation and distribution to platform customization and measurement.
You live on Facebook so you’ve got social media campaigns down, right? Building a brand, managing public slams and integrating across the digital space – second nature eh? Just in case – pop in to this jumpinteractive prezzie at the University of South Florida as we look at catering social campaigns by platform, creating a social culture and tracking your social ROI.
Wendy's - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Wendy's
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Genesis Juarez, Kyle Kizu, Audrey Linden, Kazuya Tsuge, Kaaran Williams
30/ 60/ 10: The Golden Ratio for Social MarketingRallyverse
In planning your social and content marketing strategy, what's the right mix of first-party and third-party content? How often should you post purely promotional messages?
While plenty of people will tell you that it "depends," we're willing to commit to a specific ratio: 30/ 60/ 10. It's how we run our social media and content marketing, and we think it's a good way for you to run yours as well.
Social Media: How You & Your Business Can Use This Powerful ToolKerry Rego
Kerry Rego Consulting shows a step by step, easy to understand methodology and education for how social media can be powerful for you and your business or cause.
Content Strategy for Social Media Success is a deck of slides that supports a presentation connecting the dots between content strategy and social media.
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Social strategy: Thinking beyond today’s postsMike Petroff
A big challenge for those running social media accounts is balancing short-lived content opportunities with long-term campaigns and projects. How can the core elements of content strategy help solve this challenge? Let’s take a step back from day-to-day social media management and explore overarching frameworks for your social media presence. Build a social strategy that is collaborative, scalable, and goal-oriented.
Learn the ins and outs of smart social media strategies on shoestring budgets. Discover ways to repurpose content across multiple platforms; integrate your PR, social, and marketing strategies; see examples of best practices; and learn tips and tricks to streamline your online efforts.
Benchmarking Your Initiatives: Findings from the 2016 Survey of Social Media ...mStoner, Inc.
For the past seven years, CASE, Huron Consulting, and mStoner have worked together on the Survey of Social Media in Advancement, the only longitudinal survey of its kind. In this section, you'll be the first to learn what respondents said about their social media activities in 2015.
Deck presented to college access and education professionals at the Washington College Access Network conference 3-28-12. Content includes how-to's on branding, brand identity, and social media.
Webinar: Staying Organized and Getting Others Engaged. Social Media at Duke U...Falcon.io
In this webinar, we’ll discuss the surprising variety of social intelligence and organizational use cases in play at Duke. You’ll hear how the university and its basketball team keep audiences engaged with innovative and efficient social media content. There are lessons here for any brand.
Join us to learn:
- How to become and stay organized with social content
- Falcon’s Publish module
- Innovative sports fan engagement tips
- How Duke Basketball courts attention on social media
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Presentation for NEYCC 2016 outlining the psychology of Social Media Marketing for YMCA's, proper usage, supporting apps, and power tips for managing multiple platforms.
An overview of the social media used at the USF Alumni Association and goals for improvement. This was a project I completed for my "Social Media in Mass Communications" course at the University of South Florida in Fall of 2014.
Now that you have some great content ideas from session 3, you're ready to invite people to the party! In this two-part session:
Part One: Learn how to build your social media following
Part Two: Save time and avoid headaches by scheduling your strategy and content in advance
A presentation by Michael McPherson at the 2010 CASE District 1 Conference in Boston on January 28, 2010
Learn how independent schools are leveraging online communities such as blogs, Facebook, Twitter, Ning, LinkedIn, Flickr, YouTube, and Vimeo to support recruiting, fundraising, and alumni networking efforts. The session will review the most popular networks, explore ways to connect and engage your audience and discuss how to make the most of social media with limited resources.
Social media has become a ubiquitous part of everyday life. Recognizing that it is essential to integrate your efforts surrounding the use of social media to complement your outreach, this workshop will include a discussion around tying these efforts together and best practices in doing so. This workshop is designed for those who are at the early stages of using social media at their organizations.
4. Our social media strategy is
to…
◉ develop community
◉ listen to our community
◉ engage with our audience
◉ establish a brand voice
◉ amplify authentic stories
5. Our social media strategy is
to…
“Ignite the existing community
and attract new members by
amplifying the experience with
relevant and engaging content”
6. Our social media strategy is
to…
“Enhance the customer
experience by facilitating
authentic conversations”
7. Our social media strategy is
to…
“Target influencers with
engaging assets to act as
platforms for conversation”
48. School pride
Texas A&M University
Aggies participated in the
ultimate Aggie moment: playing
the school’s war hymn at their
place of work, home, or their
chosen location.
49. Editorial calendar
Colorado State University
“This Valentine's Day, we set out
to find CSU sweethearts who
both work on campus. Here's
how well they know one
another.”
54. Things you can do today
Use social media tools to
research audiences
Find user-generated content and
influencers
Think about why someone would
share your content