The document discusses the evolution of search algorithms influenced by social media, highlighting the significance of social signals in ranking search results. It emphasizes that traditional SEO factors are now complemented by social interactions like likes and shares, which can increasingly affect visibility and user behavior. The text concludes that Google is transitioning from a search engine to a recommendation engine, shaped by social recommendations and influences.

1. Social Search, Social Signals
Same thing just different(!)

2. Search algorithms
• Now evolving in response to the social media
revolution, with ‘human
authority’ now very
much a part of the
mix in SERPs.

3. Traditional SEO – 20 second review
• On Page Factors
– URL
– Title
– Keywords
– etc
• Off Page Factors
– Anchor text
– PR (page rank)

4. Social Signals

5. Social Signals Impacting Social Search
• You already know what it is – right(?)

6. Social Search - suggestions

7. Influencing Factors
• Not all likes, tweets, +1s are equal

8. Organisation / People Search

10. Edit your public facing links

11. Make it easy for people to find you
• https://plus.google.com/100034828195835575273
• http://gplus.to/leesmallwood

12. e.g. Mumuration – approx 4k searches
per month for that term alone

13. Site now ranks 3rd in Google for
‘murmuration’ – how?

14. Tweeted…

15. Retweeted

16. Retweeted again…

17. Posted to Facebook

18. Posted to Google+ - appears under
most recent … but importantly…

19. Appears under ‘best of’ results

20. 2 days later – it’s still getting mentions

21. Increase the number of social signals
linking back to your content
ASK !!!

22. Google is no longer a search
engine
• It’s become(…ing) a recommendation engine
and facilitated turning WoM to WoW

23. Points to take away
• The key point is that social signals are:
– Powerful force in determining user behavior
– Internet users are being influenced more and
more by the recommendations and social signals
of their friends
– These recommendations are influencing Search
Results

24. Social Search, Social Signals
Same thing just different(!)