Social Search & Signals
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Slides from NRG Networks & Tagtribe event discussing the implications of social search and social signals - with case study on ranking content using Google+, twitter and Facebook ron 7/12/2011 at Moores Stephen HQ.
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Kristopher B. Jones discusses how social media signals are becoming increasingly important for search engine optimization and online reputation management. He explains how algorithms like Klout are used to measure social media influence based on factors like reach, amplification, and network impact. Jones provides tips for improving social media influence, such as engaging with influential accounts, automating follows, and thoughtfully sharing and interacting with others online.
AMA Influencer Marketing Deck
This document provides guidance on using social media for marketing purposes. It begins by emphasizing the importance of starting with clear marketing objectives and business cases. It then discusses various business uses of social media including awareness, lead generation, customer service, and community building. It provides tips on social media profiles, monitoring, engagement, messaging, and integration with other marketing channels. Key recommendations include starting small, having measurable objectives, listening to customers, developing content calendars, and using tools to manage multiple social profiles. The document stresses that social media should complement an overall online strategy with other channels like websites, email, and search working together.
Social & Search - two faces of the same coin, by Martha Gabriel
Closing keynote presentation about Search an Social Media, by Martha Gabriel, at J.Boye Conference in Philadelphia - 4/may/2011.
The presentation covers the topics:
- Context
- SEM & SEO
- Beyond the Basics
- Search & Social
- Trends
Graph Search, Facebook Nearby & Beyond: How Social Search Impacts the Future ...
Social recommendations have been a primary driver of real-world commerce for generations. But the rise of online reviews and social networking have made them the rival of traditional word of mouth in local. Social connections and online comments now form the raw material of a new generation of discovery tools and search algorithms. After years of discussion and speculation, social search is finally real with Graph Search, Foursquare and Google+. What is the current state of social search and how will it impact the future of local?
Reputation Management & Social Media Update
This talk was given at the San Diego County Medical Society in September 2013. We went through what physicians need to know about protecting their online reputation. We also touched on the latest news in the world of social media and what practices should be doing to take advantage of it.
Social Media Optimization( SMO)- Getting listed on the search engines using s...
This document discusses how brands can use social media optimization (SMO) to improve search engine rankings. SMO involves strategically distributing social media posts and metadata like hashtags and keywords to increase discoverability. Key aspects of SMO include using targeted titles, descriptions, hashtags and links within social posts to drive traffic back to websites and boost rankings. The document provides examples of optimizing profiles, posts and sharing on networks like Facebook, Twitter, YouTube and more to gain search visibility for brands.
Beyond Social Media: Using Online Marketing to Build Your Business
Presentation for the National Minority Business Council Executive Development Program. Online Marketing Strategy for the Entrepreneurial Business.
Sweeny smx-social-media-2014 final-with-notes
1. Social media behavior can influence organic search results as search engines factor in social signals when determining rankings. Many of the top ranking factors are now based on social media interactions.
2. Usage of some social media activities has declined over the last 5 years, such as blogging, photo sharing, and listening to online radio. However, brand community membership on social media has increased by over 20% as users want an inside source of information on brands.
3. When designing for social media, it is important to consider strong and weak social ties. Strong ties are close connections while weak ties provide access to new information. Systems should be designed to build trust and reputation across both strong and weak connections.
AutomationAlley
This document discusses how companies can use social media to attract and recruit talent. It argues that social media allows both companies and candidates to quickly check each other out through digital due diligence before formally meeting. Specifically, it recommends that companies use social media to establish themselves as a strong brand that stands out, post fresh job opportunities on platforms like LinkedIn and Twitter using relevant hashtags, and evaluate candidates' social media to assess cultural fit. The document also provides tips for optimizing profiles, posts, and online presence across various social media platforms to improve recruiting outcomes.
Tomorrow’s SEO Today – Social Search and Beyond
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
A presentation given as part of 25 Ways to Get Traffic To Your Website - Center for Nonprofit Success.
Brookings sm presentation june 21 2013 two
Gary Vaughan discusses the value of social media for both organizations and individuals. For organizations, social media can facilitate knowledge sharing and provide situational awareness. It complements but does not replace traditional communication tools. Successful adoption requires management support and changes to culture and processes. For individuals, social media allows professionals to network, learn, and promote themselves. With the right online strategy and tools like LinkedIn, Twitter, and blogs, individuals can develop expertise and find opportunities.
Social Influence on SEO
Social media sites like Twitter and Facebook can influence search engine optimization (SEO) because links shared on these sites impact search engine rankings. Search engines like Google and Bing also consider the "social authority" or influence of users when determining rankings. Integrating social media with SEO can positively impact the user experience by increasing engagement and blending social and search results. It also allows brands to build awareness, community, and trust through customer service and collaboration on social platforms. Overall, social media and SEO complement each other to improve content discovery and drive qualified traffic and sales.
How has social media impacted consumer behavior
Social media has revolutionized word of mouth marketing by amplifying its reach and impact. It has shifted word of mouth from intimate 1-to-1 communication to information that can be disseminated to many people at once through social sharing. Consumers are now empowered as both recipients and creators of content, influencing others through reviews and recommendations. This has changed the consumer decision journey from a linear process driven by marketing to a dynamic process influenced by social connections and opinions shared online.
Presentation to school communicators
KanSPRA talk on understanding social media, developing social media strategy, and using effective tactics.
Pages and profiles facebook and pinterest
This document summarizes a lecture about using profiles and pages on social media platforms like Facebook, Pinterest, LinkedIn, and Twitter. The lecture discusses how companies can use these platforms strategically by monitoring conversations, responding to customers, amplifying key messages, and leading discussions. It provides examples of how brands like Old Spice, Ford Escape, and Gatorade have used social media successfully. The lecture also compares Facebook and LinkedIn profiles and pages, discusses how to use Pinterest for business, and explains how companies are using Twitter strategically. The overall message is that social media allows companies to directly engage with customers and influence brand positioning if used proactively.
The dance between search and social
Search engine optimization and social media marketing are both critical to the success of your online marketing strategy. With the increase influence of social signals on search engine results make the relationship between SEO and SMM more important than ever before.
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.
How To Market Your Local Business Online
Every day local businesses face the challenge of getting new customers. With 97% of consumers use internet when researching local products/services (BIA/Kelsey), every local business should have a basic internet marketing plan. This presentation breaks down the elements of a good local internet marketing plan.
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Social & Search - two faces of the same coin, by Martha Gabriel
Social & Search - two faces of the same coin, by Martha Gabriel
Graph Search, Facebook Nearby & Beyond: How Social Search Impacts the Future ...
Graph Search, Facebook Nearby & Beyond: How Social Search Impacts the Future ...
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Beyond Social Media: Using Online Marketing to Build Your Business
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More from Lee Smallwood
SearchLondon - SEO in 2013
- Social signals from Google+ are becoming more important for organic search rankings as Google directly correlates AuthorRank and PublisherRank from Google+ with search result rankings.
- Posting content in both Google+ and on a website, with links between the posts, can help the content from both sources rank well in search results as the AuthorRank and PublisherRank increase.
- Engagement on Google+ posts from influential followers can help content rank faster in Google search results for competitive keywords than just posting on a website alone.
Beginning SEO - BlogCampUK 2012
The document provides on-page SEO optimization guidelines for beginners. It recommends optimizing title tags, meta descriptions, headings, images, internal linking, and more to properly format content for search engines like Google. It also recommends claiming authorship of content on Google+ to build AuthorRank and increase social signals by getting +1s, comments, and shares on Google+ to help content rank.
social seo and signals - Communicate Magazine Conference on Google+ for Brands
On tour with Communicate Magazine - (http://commuincatemagazine.co.uk)
Follow on talk from 3 months ago.
With a case study of ranking within organic search results using only social signals - not traditional SEO
5 Steps to make your video go viral
The document provides tips for using social media like Twitter, Google+, and blogs to build an online community around one's videos. It recommends engaging with people in your niche by participating in discussions, asking for feedback, and implementing suggestions to show that you listen. It also suggests uploading videos the same day as publishing, sharing sneak peeks with your community first before other networks, amplifying responses to build engagement, and being responsive to comments and questions. The overall goal is to engage others and build a community through social media in order to increase viewership of one's videos.
Social Search (SEO) & Social Signals
Talk at Communicate Magazines conference on Google+ (Goolge Plus) for Business & Brands - December 15th 2011
Online Visibility - TalkTalk, Soho, London 15 September 2011
Discussion on reaching out beyond optimising for search engine results can increase online visibility, web traffic and engagement
Social Media & Non Profits - Be2camp 2-6-11
Discussion on how Non Profits can use social media to engage and what resources Google, YouTube, Facebook provide for Non Profits
Social media week london 2011 - video optimisation
The document provides tips for optimizing video metadata on YouTube to improve engagement, visibility, and organic search results. It discusses optimizing the title, description, tags, and captions to include keywords and drive views. It also recommends ways to guide user watching habits through related videos, annotations, links in the description, and video responses. The goal is to increase likes, comments, views and watch time through strategic metadata and engagement tactics.
East Coast Media Presentation -
This document discusses different types of brand customers and advocates. It identifies three main types: brand adopters who regularly buy a product/service, brand adorers who are highly loyal, and brand advocates who enthusiastically promote the brand. It emphasizes focusing content on these groups, especially advocates. It also discusses tools to find influential advocates online and ways to engage them through consistent, authentic content rather than direct selling. The goal is to have advocates help spread brand messages through their own networks.
Being Different - Communicating what you do on
The document discusses the importance of being different and communicating in a way that stands out. It suggests making everyday things memorable, paying attention to feedback, and applying lessons learned, while also evolving your communication methods. The final lines provide contact information for Lee Smallwood.
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social seo and signals - Communicate Magazine Conference on Google+ for Brands
social seo and signals - Communicate Magazine Conference on Google+ for Brands
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Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
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We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.GraphRAG for Life Science to increase LLM accuracy
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
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Topics covered:
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Speaker:
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Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
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Social Search & Signals
- 1. Social Search, Social Signals Same thing just different(!)
- 2. Search algorithms • Now evolving in response to the social media revolution, with ‘human authority’ now very much a part of the mix in SERPs.
- 3. Traditional SEO – 20 second review • On Page Factors – URL – Title – Keywords – etc • Off Page Factors – Anchor text – PR (page rank)
- 5. Social Signals Impacting Social Search • You already know what it is – right(?)
- 6. Social Search - suggestions
- 7. Influencing Factors • Not all likes, tweets, +1s are equal
- 8. Organisation / People Search
- 10. Edit your public facing links
- 11. Make it easy for people to find you • https://plus.google.com/100034828195835575273 • http://gplus.to/leesmallwood
- 12. e.g. Mumuration – approx 4k searches per month for that term alone
- 13. Site now ranks 3rd in Google for ‘murmuration’ – how?
- 14. Tweeted…
- 15. Retweeted
- 16. Retweeted again…
- 18. Posted to Google+ - appears under most recent … but importantly…
- 19. Appears under ‘best of’ results
- 20. 2 days later – it’s still getting mentions
- 21. Increase the number of social signals linking back to your content ASK !!!
- 22. Google is no longer a search engine • It’s become(…ing) a recommendation engine and facilitated turning WoM to WoW
- 23. Points to take away • The key point is that social signals are: – Powerful force in determining user behavior – Internet users are being influenced more and more by the recommendations and social signals of their friends – These recommendations are influencing Search Results
- 24. Social Search, Social Signals Same thing just different(!)