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10ThingsYou ShouldTeach About Mobile
Anthony Adornato, Ithaca College
@AnthonyAdornato
Debora Wenger, University of Mississippi
@dhwenger
Allissa Richardson, University of Maryland
@ProfAlliRich
Adam Bradshaw, KVVU-TV
@mrnews5
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
Slides & More
bitly.com/mobileandsocial
Mobile & Social Media Journalism course website
MobileandSocialMediaJournalism.com
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
“It’s like taking vitamins. You probably need
them at some point. Which ones? How
often? That’s a mystery to me.”
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
 1. The Digital-First Story
Pitch
 2. Repetition, Repetition,
Repetition
 3. Is it working? Analytics
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
 1. The Story Pitch
Digital First = Mobile/Social First
Story pitches must include how
you’ll use mobile/social for:
o Newsgathering
o Dissemination
o Audience Engagement
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
 1. The Story Pitch
@AnthonyAdornato | #2015BEA
Newsgathering
Tips Line: Stories and sources
Search IC/Ithaca on Twitter and
Facebook
Mine SM pages of
groups/organizations
Crowdsource: Ask questions
What’s trending
Dissemination
Photos & Video while in the field
Use hashtags for context
Live tweet from events
Tweet your beat
Behind-the-scenes
Audience
Engagement
Connect with sources in your
stories
Crowdsource: Ask questions
Share story with SM
communities related to the topic
RT knowledgeable sources
Use Storify to curate SM chatter
about a particular story
10ThingsYou ShouldTeach About Mobile
 2. Repetition, Repetition,
Repetition
Get them in the field – often
Bi-weekly stories using iPad minis
o 550-600 words
o Image gallery
o 1:30 video
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
 2. Repetition, Repetition, Repetition
Weekly To-Do Lists
o At least four tweets related to your story. Give your audience
meaningful information. Remember to @mention and use
hashtags when possible. Ideas we’ve discussed: tell them
what you’re working on, provide a behind-the-scenes look,
ask a question about the story, quotes from sources.
o Produce one video teasing your story, and then share to
Twitter and your professional Facebook page.
o Two photos: share to Twitter and your professional Facebook
page.
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
 2. Repetition, Repetition, Repetition
@AnthonyAdornato | #2015BEA
Social Media Optimization (SMO)
10ThingsYou ShouldTeach About Mobile
 3. Is it working? Analytics
o WordPress
o Facebook Insights
o Twitter Analytics
o HootSuite
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
 3. Is it working? Analytics
o Which SM posts are receiving the most engagement: RT,
favs, likes, clicks, and replies? What’s unique about them?
o Do you notice a relationship between SM activity and
website traffic?
o Top visited website posts and pages? Top referrers to your
website?
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
 1. The Digital-First Story
Pitch
 2. Repetition, Repetition,
Repetition
 3. Is it working? Analytics
@AnthonyAdornato | #2015BEA
10ThingsYou ShouldTeach About Mobile
Slides & More
bitly.com/mobileandsocial
Mobile & Social Media Journalism course website
MobileandSocialMediaJournalism.com
@AnthonyAdornato | #2015BEA

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10 Things You Should Teach About Mobile Journalism

  • 1. 10ThingsYou ShouldTeach About Mobile Anthony Adornato, Ithaca College @AnthonyAdornato Debora Wenger, University of Mississippi @dhwenger Allissa Richardson, University of Maryland @ProfAlliRich Adam Bradshaw, KVVU-TV @mrnews5 @AnthonyAdornato | #2015BEA
  • 2. 10ThingsYou ShouldTeach About Mobile Slides & More bitly.com/mobileandsocial Mobile & Social Media Journalism course website MobileandSocialMediaJournalism.com @AnthonyAdornato | #2015BEA
  • 3. 10ThingsYou ShouldTeach About Mobile “It’s like taking vitamins. You probably need them at some point. Which ones? How often? That’s a mystery to me.” @AnthonyAdornato | #2015BEA
  • 4. 10ThingsYou ShouldTeach About Mobile  1. The Digital-First Story Pitch  2. Repetition, Repetition, Repetition  3. Is it working? Analytics @AnthonyAdornato | #2015BEA
  • 5. 10ThingsYou ShouldTeach About Mobile  1. The Story Pitch Digital First = Mobile/Social First Story pitches must include how you’ll use mobile/social for: o Newsgathering o Dissemination o Audience Engagement @AnthonyAdornato | #2015BEA
  • 6. 10ThingsYou ShouldTeach About Mobile  1. The Story Pitch @AnthonyAdornato | #2015BEA Newsgathering Tips Line: Stories and sources Search IC/Ithaca on Twitter and Facebook Mine SM pages of groups/organizations Crowdsource: Ask questions What’s trending Dissemination Photos & Video while in the field Use hashtags for context Live tweet from events Tweet your beat Behind-the-scenes Audience Engagement Connect with sources in your stories Crowdsource: Ask questions Share story with SM communities related to the topic RT knowledgeable sources Use Storify to curate SM chatter about a particular story
  • 7. 10ThingsYou ShouldTeach About Mobile  2. Repetition, Repetition, Repetition Get them in the field – often Bi-weekly stories using iPad minis o 550-600 words o Image gallery o 1:30 video @AnthonyAdornato | #2015BEA
  • 8. 10ThingsYou ShouldTeach About Mobile  2. Repetition, Repetition, Repetition Weekly To-Do Lists o At least four tweets related to your story. Give your audience meaningful information. Remember to @mention and use hashtags when possible. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story, quotes from sources. o Produce one video teasing your story, and then share to Twitter and your professional Facebook page. o Two photos: share to Twitter and your professional Facebook page. @AnthonyAdornato | #2015BEA
  • 9. 10ThingsYou ShouldTeach About Mobile  2. Repetition, Repetition, Repetition @AnthonyAdornato | #2015BEA Social Media Optimization (SMO)
  • 10. 10ThingsYou ShouldTeach About Mobile  3. Is it working? Analytics o WordPress o Facebook Insights o Twitter Analytics o HootSuite @AnthonyAdornato | #2015BEA
  • 11. 10ThingsYou ShouldTeach About Mobile  3. Is it working? Analytics o Which SM posts are receiving the most engagement: RT, favs, likes, clicks, and replies? What’s unique about them? o Do you notice a relationship between SM activity and website traffic? o Top visited website posts and pages? Top referrers to your website? @AnthonyAdornato | #2015BEA
  • 12. 10ThingsYou ShouldTeach About Mobile @AnthonyAdornato | #2015BEA
  • 13. 10ThingsYou ShouldTeach About Mobile  1. The Digital-First Story Pitch  2. Repetition, Repetition, Repetition  3. Is it working? Analytics @AnthonyAdornato | #2015BEA
  • 14. 10ThingsYou ShouldTeach About Mobile Slides & More bitly.com/mobileandsocial Mobile & Social Media Journalism course website MobileandSocialMediaJournalism.com @AnthonyAdornato | #2015BEA