The presentation highlights Simplify360 as a robust social business intelligence platform, showcasing its benefits across various organizational functions, particularly in social media command centers. It details key implementations, customer success stories, and outlines features for social media monitoring, CRM, and analytics to enhance customer engagement and performance measurement. Additionally, it discusses implementation options and unique value propositions like mature methodologies and a valuable partner ecosystem.

1. Introduction
Social Media
Command
Center

2. Objective of this presentation
 To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
 To illustrate how you can use Simplify360 across
business functions of an organization.
 To demonstrate how your organization can benefit
from setting up Social Media Command Center.
Slide No. 2

3. Key implementation by large enterprise
Customer Contact Center
Solution
Social Media
Monitoring and
Workflow to
discover and
respond every
Online complaints.
In-premise system
set-up and
integration with third
party enterprise
systems.
Delivered
• Reduced Customer
response time and cost
by 80%.
• Real-time customer
support performance
measurement.
• Increased Customer
Satisfaction
• Provided secure &
complete control over
the system/data and
opportunity for future
customization.
Marketing Research/ORM
Solution
Weekly, Monthly
and Event-wise
social media report
on TV shows and
campaigns.
Daily, Weekly &
Monthly ORM
reports on all the
complaints related
to brands.
Monthly social
media report on
brand’s competitors
Delivered
• Content Optimization strategies on
micro contents and TV contents.
• Identifying influencers to convert
them into brand advocates.
• Identifying emerging consumer
trends and interests.
• Providing Action-Items on any key
issues arising on social media.
• Performance measurement on the
latest campaigns and
Facebook/Twitter Content.
• Benchmarking report against
competition.
3

4. Global Success Stories
Global clients & partners
Global Partners
4

5. Unique value proposition
Mature & Proven
Methodologies
• Industry standard processes and
frameworks
• Campaign Templates.
• Successful Customer Use-cases.
• Optimized Reporting Structure.
• Robust Quality Process.
Customer Support and
Training Sessions
• Customer friendly dedicated email
support team.
• Training sessions from social
media experts on best practices.
• Strong and reach online
knowledge repository for access.
Analytics
• Advance Social Media Analytics
Modules.
• Advance Reporting Templates.
• Customizable Social Media Metrics
and Scores.
Valued Partner Network
Ecosystem
• Beneficial Partner Program open
for all customers and third party
groups.
• Network of thought leaders and
industry leading organizations.
• Global reach through partners
across
Korea, Netherlands, Malaysia, Br
azil & US etc.
Solutions
• Listening and trend analysis
platform.
• Wide range of social media data
sources.
• Channel analytics framework.
• On premise, implementation.
5

6. Use case of Simplify360 social media
Command Center
Marketing
Customer
Service
Sales
Innovation
Social Marketing
Insights
Manage Online
Complaints
Social Sales
Insights
Discovering new
trends
Social Campaign
Tracking
Implement Social
CRM
Proactive Social
Lead Generation
Gaining Product
Feedback
Rapid Social
Marketing Response

7. ESTABLISH
SOCIAL
BUSINESS
 Marketing Team
Streamlined
Communication
Chaotic
Communication
 CRM
Team
Without Social Media
Command Center
Digital
Intelligence
Hub
 Core Management
Team
 Insights
Teams
With Social Media
Command Center
7

8. 3 components of
Social Command Center
Social Media Monitoring
• You can track keywords across social web.
Social CRM
• You can manage online complaints across
social media.
Social Media Analytics
• You can view analytics report of your social
channels.
Slide No. 8

9. SIMPLIFY360 SOCIAL MEDIA
MONITORING

10. Key Features of social media
monitoring

Monitor keywords across social web
(Twitter, Facebook, Google
Plus, LinkedIn Groups, Discussion
Forums, Review
Sites, YouTube, Flickr, Complaint Sites
etc) and Custom sites which could be
Public or Private (which you own).

Monitor Facebook Pages, Twitter
handles, GooglePlus page, LinkedIn
Groups and YouTube Exclusively.

Setup advanced query combinations
of unlimited keywords and business
rules to automate keyword tagging
process.

11. Analytics capability of Simplify360
Social media monitoring

Buzz Trend Graphs on Mentions and
Sentiments.

Sentiment pie charts, Source distribution Chart
of the buzz.

Demographic charts (Gender, Region & Age)
of people

Page Rank and Alexa Rank of the blogs, news
sites and discussion forums where there are
buzz, along with the list of top referring sites.

Word Cloud of the buzz, along with top
trending keywords and Daily and Hourly Trend
graphs of the buzz.

Dive deeper into the devices/os usages of
people on Twitter.

And many more.

12. Discovering influencers in
Simplify360 Social media monitoring
 List out all the people who
have mentioned your
keywords on Twitter and
Facebook.
 View details of the profiles.
 Order them with respect to
their social Klout.
 Download the list on Excel
sheet.

13. Reporting capability of Simplify360
Social Media Monitoring
 Create personalized
dashboards for different usecases with available 27 different
metrics.
 Control labels and layout of the
charts.
 Export charts into Excel, Image
or PDF.
 Create Email Alerts to receive
hourly or daily reports on the
trends.

14. Comparing brands on Simplify360 Social
Media Monitoring
 Monitor your brand
keywords and your
competitor’s keywords
separately.
 Compare different
brands in a single
dashboard.
 Export the report in PDF.

15. Social Media data filters in
Simplify360 Social Media monitoring
 Use extensive filter
parameters to slice and
dice social media data
(messages, updates, ima
ges, videos, blog posts
etc)
 Change the sentiment of
messages.
 Download the data in
EXCEL format.

16. Publishing and Engagement in
Simplify360 Social Media monitoring
 Engage with the
messages on Twitter
and Facebook, from
the monitoring module
itself.
 Publish and Schedule
messages to multiple
accounts
Twitter/Facebook/Linke
dIn/GooglePlus etc.

17. SIMPLIFY360 SOCIAL MEDIA
ANALYTICS

18. The most advanced
social analytics dashboard
Engagement and
Influencer Score
In-depth content
performance analysis.
• The score measures the
engagement and influencer of
your social profile on the
network.
• You can view details responses
received by each of your
content and evaluate its impact
and reach.
Brand Advocacy Lists
Smart Timing Visualization
& Insights
Engagement &
Response Report
• Map out the complete
community activity with respect
to day/hour in intuitive
visualization and identify the
smart time to engage.
• Get a full fledge report on your
engagement in terms of volume,
variety and velocity.
Daily Activity
Performance Report
Competition Benchmark
Report
Data filter, export and
PDF download.
• Keep track of all your activities
and view trends of your
updates, responses and growth
of your community.
• Get a benchmark report against
your competition.
• You can filter data with respect
to date and download
charts/data as image or in excel
sheet.
18
• Filter through your fan base and
view/download the list of your
top fans or followers.
Demographic Analysis of
your community and
people talking about
you.
• View the complete gender, age
and regional details of you
community and people talking
about you.

19. There 4 different types of metrics
Post Statistics
• Analyze individual post made by the page and
sort respectively.
Fan Statistics
• Understand the growth and demographics of
your Fans.
• Identify the most active fans.
Page Statistics
• Understand the trend in the activities on the
page.
• Analyze the impact of the posts.
Engagement and Response
• View detailed engagement and responses
metrics.
Slide No. 19

20. There 3 different types of metrics
Account Statistics
• You can view the trend in the
followers and identify your loyal
followers.
Tweet Statistics
• You can view the trends in the
activity on your account.
Tweet Analytics
• View the details of the individual
tweets.
Slide No. 20

21. Linkedin group Analytics
1. Group Member Trend
2. Change in the group
member count.
3. Post Trend
4. Comment Trend
5. Total Engagement
6. Gender Distribution
7. Language
8. Sentiment of
discussion
Slide No. 21

22. SOCIAL MEDIA MONITORING
METRICS

23. There 5 different types of metrics
Buzz Trend
•You can find when and how the
conversations is trending.
Buzz Sentiment
•You can find what is the sentiment of
the conversations.
Demographics
•You can find the gender, location and
age of people talking.
Platforms
•You can find where most people are
talking and which applications they
are using the most.
Context
•You can find out what are people
talking and the trending topics.
Slide No. 23

24. SIMPLIFY360 SOCIAL CRM

25. Simplify360 Social Contact
center
Simplify360 Social Contact
Center
Customer Analytics
Automated Message Grouping
Message Queuing and Ticketing
Advanced Workflow and Dashboards
Third Party System Integration (eg. Salesforce)
Customer Support Performance Measurement
Metrics/Dashboards
25

26. Workflow overview
Core
Customer
Support
Team
Customer
Support
Response
Team
Social Web
Conversations
Simplify360 Buzz Filter
Simplify360
Complaints
Tagging and
Assignment
to the
Response
Team
Response
Creation and
sent for
Approval
Review and
Approval
Knowledge
Repository
/Response
Templates.
Dashboard
Issue Closer
and
Reporting
Response
Auditing
26

27. Ways of implementing social
command center
Cloud based SAAS model
• Takes no time in setting up the system.
• All the data will be hosted in Simplify360’s server.
• Limited access to the account based on your package.
In-Premise model
• Takes longer time to implement. (15-20 days)
• All the data will be hosted in your server including the
application.
• Unlimited control on the functionality beside the data
volume.
Slide No. 27

28. THANK YOU
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