This document discusses social media metrics and analytics and provides information on tools for different platforms. It defines social media metrics as data that provides insights into marketing performance and discusses how experts analyze and present this data. It then provides details on analytics tools for Google Analytics, Facebook, Twitter, Instagram, and social network analysis.

2. What are social media metrics and analytics?
⭐Social media metrics are data and
statistics that give you insights into your
social media marketing performance.
⭐Experts in measurement metrics and
analytics are discovering how to collect,
analyze and present data.
⭐Data is calculated differently depending
on social media platform and tools you’re
using.

3. GOOGLE ANALYTICS
is a free web analytics tool offered by Google to help you analyze your website traffic
Google Analytics puts several lines of tracking code
into the code of your website.
The code records various activities of your users when
they visit your website, along with the attributes (such
as age, gender, interests) of those users.
It then sends all that information to the GA (Google
Analytics) server once the user exits your website.

4. Google Analytics Dashboard

5. FACEBOOK ANALYTICS
⭐ The most comprehensive metrics for business pages
⭐ Platform Insights page => select the page => overview

6. Page’s main data points

7. TWITTER ANALYTICS
28-day summary of metrics and highlights
for your activity by month

8. Tweets: The number of Tweets
you’ve posted to your account.
Tweet Impressions: The number of
people that have seen your Tweets
have been seen by.
Profile Visits: The number of
people who have visited your
profile.
Mentions: The number of times
your username has been
mentioned by others.
Followers: The number of
followers on your Twitter account.
Tweets Linking to you: The
number of Tweets attributed to
you in Twitter Cards with URLs.

9. Twitter audience insight metrics

10. INSTAGRAM INSIGHTS
⭐ provides data on follower demographics and
actions, as well as the content.
⭐ Reach is the total number of people who see the
content. Impressions are the number of times
the content is displayed, no matter if it was
clicked or not.

12. SOCIAL NETWORK ANALYSIS
⭐ the process of
investigating social
structures through the
use of social networks
⭐Social networking generates
measures of branding,
influence, trust and dispersion
of ideas through Twitter and
Facebook, and offers an
opportunity to be seen as an
opinion leader

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