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1. The Complete
Twitter Analytics
Guide for 2022

2. TABLE OF
CONTENTS
What is Twitter Analytics?
What Made Twitter Analytics Important?
Why Twitter Analytics Matter
Benefits of Social Media Analytics
How to Use Twitter Analytics?
Best Twitter Analytics Tool for 2022

3. Twitter analytics is the process of tracking, analyzing, and monitoring the performance metrics
of your Twitter profiles. The in-built native Twitter analytics feature has been tracking your
Twitter activity since the creation of your account. It has your entire Twitter history and can
provide monthly performance metrics and insights that can maximize your social media
success.
Although, native Twitter analytics only allows you to track your profile’s performance metrics.
This is where third-party Twitter analytics tools come into play. They can help you access the
performance metrics of any public Twitter profile.
What is Twitter Analytics?

4. What Made Twitter Analytics
Important?
User dynamics have shifted dramatically over the years. In the heydays of social media, the platforms were viewed as a
means of connecting with friends & family, however, the landscape has shifted since then.
This pragmatic change is not only experienced on Twitter, the way people use social media, in general, has changed
drastically over the years. Today, people use Twitter and similar platforms to broadcast their thoughts and perspectives
rather than using them as just a means of connecting with their friends and family.
More brands and organizations are using social media monitoring tools for performing market research and targeting the
right audience.
Fun Fact: 77% of all B2B marketers use Twitter for distributing content and 71% of B2B technology marketers said Twitter is
their top social media platform for a product launch.
Just by looking at these numbers, you can gauge the prefer-ability for using Twitter as a marketing platform.

5. Why Twitter Analytics Matter
Focused Listening
Social media is filled with chatter. Social listening analytics allow you to focus on credible chatter and provide you with
information that is relevant to your brand.
Identify trending hashtags
Using a Twitter analytics tool, you can identify trending and popular content hashtags related to your industry along
with performance metrics.
Identify resonating content
In the modern-day where people are hooked to devices because there is an abundance of content for every industry
and niche. While it is good for users, it only makes it difficult for brands and marketers to attract the attention of users.
Know when to tweet
The average lifespan of a tweet is between 15-20 minutes. After this time duration, your tweet will start to slide down in
your targeted users’ Twitter feeds.

6. Track Your Brand’s Growth
Social listening analytic tools can help you in tracking your brand’s growth and reach. This is determined by analyzing
the inflow of information and counting various Twitter mentions naming your brand.
Monitor performance metrics
Twitter analytics tools can help you track the performance metrics of your profile.
Identify top followers
Engaging with your followers can help you build brand loyalty. Like, reply, retweet, or follow back users that frequently
engage with your brand’s Twitter profile.
Partner with influencers
Influencer marketing is the most sought-after paid marketing channel in 2020, the reason being the high engagement
and conversion rates that they offer.
Enhance customer support
While Twitter is widely known for delivering news and updates at a really fast pace, it is also a great platform for
customer support.
Analyze your competitors
While tracking your performance metrics is essential to enhance your marketing approach, you can also learn a lot
from your competitors.

7. Benefits of Social Media Analytics
Know what people are saying about your brand in real-time.
Take precautionary measures and decrease the chances of an increase in negative
sentiments.
Increase customer acquisition rate.
Improve your brand’s online reputation.
Track all your Twitter mentions.
Find and analyze trends with agility.
The benefits of Twitter analytics and here is the summary of all the benefits that
Twitter analytics tools offer.

8. How to Use Twitter Analytics?
Native Twitter Analytics
Fortunately, Twitter provides you the necessary tools to help you monitor your Twitter profile performance
metrics in the form of native Twitter analytics. To access native Twitter analytics, just follow these simple steps.
1. Log into your Twitter account
2. Click on ‘More’
3. Click On Analytics
And just like that, you can monitor the performance metrics of your Twitter profile. You can also access native
Twitter analytics through analytics.twitter.com.
After you log into Twitter analytics, you will have access to various insightful statistics that are categorized into
four sections.

9. Home: The home section of the analytics provides a comprehensive overview of your monthly performance and
engagement statistics including top-performing tweets and influencers that engaging with your account.

10. Tweets: The tweet section provides performance metrics of tweets posted in the previous month and includes these
statistics: likes, retweets, replies, impressions, reach, engagement rate, link clicks, and more.

11. Videos: Similar to the tweets section the videos section provides engagement statistics on your videos including total
views, completion rate, total minutes viewed, retention rate, and more.

12. Conversion Tracking: The conversion tracking section helps you track mobile and website-based events. But it
requires you to install a tag on your website or app.

13. Best Twitter Analytics Tool for 2022
TrackMyHashtag

14. Real-time hashtag metrics
Identify the most engaging media, hashtags, and URLs
Geographical insights in real-time
Analyze social media campaigns of your competitors
Identify influencers to promote your brand
TrackMyHashtag is an outstanding Twitter analytics tool for brands as well as individuals when it comes to
understanding what content resonates with their audience. To improve engagement, this tool monitors related
conversations and hashtags.
TrackMyHashtag’s real-time hashtag tracking enables users to obtain:
Real-time hashtag monitoring on any public twitter account offers instant engagement metrics. It helps the
social media campaign to quickly improvise tactics. Combining all the features, you can make decisive
decisions that can drastically improve your campaign’s overall performance.
TrackMyHashtag offers a 5-day free trial. Pricing starts at $49 per month.

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