The document summarizes Simplify360, a social media monitoring and analytics platform. Some key points:
- Simplify360 provides social media monitoring, publishing, engagement and analytics capabilities to track campaigns, measure performance, and gain customer insights.
- It delivers solutions for marketing research, customer support and large enterprises to optimize content, identify influencers, monitor brand issues and benchmark competitors.
- The platform features include advanced analytics, reporting, influencer identification, content optimization and multiple user access levels.
- Metrics provided include buzz trends, sentiments, demographics, platforms used, and topic context from social networks like Twitter, Facebook, LinkedIn and more.
This paper aims to help you understand the four main types of social media tools, their key features, main benefits, and the value they can bring to your social media marketing efforts.
This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
How Can Airlines Prevent A Social Media Strategy Crash Simplify360
This deck is a life saver for all the airline operators who value their customers. It encompasses all the key metrics airlines should track and how Simplify360 can help them in managing their online complaints.
Airline industry is the second most social industry. It is transforming the way Airlines are establishing and adopting customer relation policies.
Customers are proactively engaged and empowered through social CRM. The main objective is to improve customer experience.
Travellers from around the world form communities and connect with others to share their experiences with airlines, giving these brands a huge opportunity for a word of mouth referral system.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
This paper aims to help you understand the four main types of social media tools, their key features, main benefits, and the value they can bring to your social media marketing efforts.
This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
How Can Airlines Prevent A Social Media Strategy Crash Simplify360
This deck is a life saver for all the airline operators who value their customers. It encompasses all the key metrics airlines should track and how Simplify360 can help them in managing their online complaints.
Airline industry is the second most social industry. It is transforming the way Airlines are establishing and adopting customer relation policies.
Customers are proactively engaged and empowered through social CRM. The main objective is to improve customer experience.
Travellers from around the world form communities and connect with others to share their experiences with airlines, giving these brands a huge opportunity for a word of mouth referral system.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
The Social Media Performance Model, as presented at McCombs Workshop on Social and Business Analytics. Dr. Gary Wilcox developed the Social Media Predictive Model (SMPM) that uses predictive analytical techniques to identify statistically relevant activity such as likes, clicks or community growth. The SMPM empowers marketing teams to make data-informed business decisions.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
In this talk, we'll deep dive into how Monster.com analyzed more than a million tweets from people who loved or hated their jobs to create a PR and content marketing hit.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Socialbakers - Improve your Social Media Strategies with Competitive AnalysisSocialbakers
Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.
Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
Social media analytics and measurement tool - Simplify360Simplify360
Objective of the presentation;
1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements.
2. To illustrate how you can use Simplify360 to optimize social media strategy
3. To show how you can optimize your content for different social media channels using advanced insights.
Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
The Social Media Performance Model, as presented at McCombs Workshop on Social and Business Analytics. Dr. Gary Wilcox developed the Social Media Predictive Model (SMPM) that uses predictive analytical techniques to identify statistically relevant activity such as likes, clicks or community growth. The SMPM empowers marketing teams to make data-informed business decisions.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
In this talk, we'll deep dive into how Monster.com analyzed more than a million tweets from people who loved or hated their jobs to create a PR and content marketing hit.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Socialbakers - Improve your Social Media Strategies with Competitive AnalysisSocialbakers
Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.
Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
Social media analytics and measurement tool - Simplify360Simplify360
Objective of the presentation;
1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements.
2. To illustrate how you can use Simplify360 to optimize social media strategy
3. To show how you can optimize your content for different social media channels using advanced insights.
Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
Manage your Online Reputation with Simplify360Simplify360
Find out why Simplify360 is a complete social business intelligence platform for all your needs.How we intelligently work on data to help you manage your brand image.
Reach us on http://s360.us/WLDoza for a free demo of our product.
Or drop us a mail at contact@simplify360.com
SAS Data Management for Analytics: potenzia le tue analisi e sostieni l’innov...SAS Italy
Ora più che mai le analisi di alta qualità richiedono dati di alta qualità! Con il crescente uso di molteplici e nuove fonti, come Hadoop e l'Internet of Things, i dati che fungono da combustibile per gli Analytics stanno seguendo una spirale ascendente in termini di varietà, volume e complessità nel mondo dei Big Data. Questa presentazione ti aiuterà a capire come la soluzione SAS Data Management può supportarti a migliorare la qualità dei tuoi dati e a ridurne i tempi di preparazione.
Social Media Command Center - Simplify360Simplify360
The objective of this deck is ;
1. To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
2. To illustrate how you can use Simplify360 across
business functions of an organization.
3. To demonstrate how your organization can benefit from
setting up Social Media Command Center
What are the the main areas of analytics and how can they benefit your business? Learn the value of SAS analytics and how you can get better insight into your data to make more profitable decisions.
By getting a better understanding of your data you will know which part of the data can be reliably forecast using time series methods and which cannot. You will also gain an understanding of any hierarchical structure in the data that can be used.
SAS Visual Analytics is a high-performance, in-memory solution for
exploring massive amounts of data very quickly. It enables you to spot
patterns, identify opportunities for further analysis and convey visual
results via Web reports or a mobile platform such as iPad® or Androidbased
tablets.This presentation is a very brief overview of the many features and
capabilities of SAS Visual Analytics. It is meant to get you started
quickly, with a relatively modest data set example (only 1.4 million
rows).Insight Toy Company is an organization that produces and sells toys to
resellers (“vendors”). The data is made up of 34 years of Sales information,
covering 128 cities across the world.
For each row of data (transaction) we have:
Information on the items sold (product brand, line, make, style, SKU)
The sale value (“order total”) and various related costs (distribution, marketing, product)
Information on the sales representative (rating, sales target, actual to date, etc.)
Geographic information (on the vendors as well as the selling facility)
Information on the vendors (rating, satisfaction, distance to nearest facility)
Text Notes taken at the moment of the order taking, based on conversation with the vendor.
How SAS Makes Social Media Practical for EmployeesDynamic Signal
Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on social media. Their hope: to better utilize social networks for business purposes, using an authentic voice.
In response, SAS launched “The 140,” its unique take on employee advocacy. The training-heavy, platform-light program coaches a cross-section of employees (not just from Sales and Marketing) on everything from personal brand building to how to deal with internet trolls. Topics are sourced from participants and actively adjust the focus off SAS, to the SAS employee.
Alli Soule, Social Media Employee Engagement & Education Specialist, and Brandy Mann, Social Media Web & Blog Specialist, from SAS discuss:
• How to establish goals for your program and ensure company leadership is supportive
• How to onboard and train employees to ensure grassroots adoption of the program
• How to align employee advocacy with existing resources and initiatives
• How to evaluate success and determine ROI
SAS, a leader in business analytics software and services, helps organizations across all industries realize the full potential of their greatest asset: data. Used at more than 50,000 sites in over 100 countries, SAS allows you to transform data about customers, performance, and financials into solid and coherent decisions.
How To Power A Team Of Storytellers, with Michael BritoDynamic Signal
LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission.
The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.
"From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS.
• How to establish employee advocacy policies and workflows
• How to manage employee-driven content
• How to integrate stories across paid, earned and owned media
• How to define key performance indicators and measure success
Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Buzzmonitor Monitoring, Social Management and Analytics + Historical Data & C...Elife Brasil
Buzzmonitor is the first tool with a unique report engine that allows analysts to create unlimited views of Social Data. Buzzmonitor covers the functionality of many other tools in one integrated platform.
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used for the presentation. See my other files for a more comprehensive deck covering the same topics meant to be used as a leave-behind.
Mass Transmit: Getting Started in Social MediaMass Transmit
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used for the presentation. See our other files for a more comprehensive deck covering the same topics meant to be used as a leave-behind.
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
We all are well aware how much social media has grown over the past several years. Facebook is now reporting over 400 million users, Twitter has said there are 50 million tweets per day, which breaks down to roughly 600 per second; everywhere we look we see social media playing a role in today's society. Maybe it's a TV ad for Best Buy showing Facebook and Twitter icons, or a local restaurant offering a deal to the Mayor on Foursquare. If you're online, you can't escape social media. So, as a business, how are you taking advantage of these tools to help extend your brand and messaging? Attend Formic Media's Free Seminar Series to learn how these tools and platforms can help transcend your business. The Formic team will discuss individual social media sites, tools, SEO benefits and more.
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
Buzzmonitor Social Media Monitoring, Social CRM, Social Ads, Social AnalyticsElife Brasil
The first tool with a unique report engine that allows analysts to create unlimited views of Social Data. Buzzmonitor covers the functionality of many other tools in one integrated platform.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
Similar to Inside Simplify360 Social Marketing Suite (20)
Take a look at all things important around Social CRM. We curated a list of multiple segments from the CRM industry to provide you a bigger picture about the need and effect of CRM. We have also provided a list of do’s and don’ts to enhance your CRM practices. Take a look!
Why Food Tech Brands Love Social Media?Simplify360
Over the past few years food brands have taken to the digital world quite aggressively. With aggregator companies coming in, the social media presence of food tech brands such as Foodpanda, Zomato, Tinyown and more have increased immensely.
We did a comparative study of these brands and their behavior on social media to find out the various ways they use to promote themselves. Take a look for yourself and be amazed by the effort these companies make!
Uber and Ola are the Biggest Rivals on Social MediaSimplify360
If opinions expressed on social media based on user experience is to be believed, Cab aggregators might have to really work on the trust factor. According to our study, among the top 4 players in the industry, Meru cab is the least trusted operator with user opinions analyzed that the aggregator is unsafe. On the other hand the top performer in the industry, Ola cabs has a fifty-fifty split between those who feels safe and unsafe.
Ola and Uber cab services are in a neck to neck competition in most measurement parameters. Here's a report about the complete story.
Social Media Creates Greater Hype on Maggi CrisisSimplify360
After being found guilty of using high amounts of lead and MSG in their noodles, Nestle's Maggi is now off every shops shelves in India. This crisis has led to over 4 lakh conversations on various social media channels, over a period of few days.
Simplify360 took a deeper look into the situation and found few interesting facts about the reaction Maggi generated on social media over the past few days. While it is sad that the kid's as well as mom's favorite noodles will no longer be available, is this really being accepted by the masses? Let's find out
Guide to Using Social Media for BrandingSimplify360
Social Media has become one inevitable space in today's date. Being present and using it efficiently can help reduce your branding costs and also reach you to a larger audience.
This is not just true in the case of personalities, but nowadays, even companies are using it actively to promote their brand name. Here's are a few examples explaining how to do branding the right way.
6 Ways to Get the Best Out of Content MarketingSimplify360
Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.
Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.
8 Ways to Design the Best Social Media Policies by the GovernmentSimplify360
Social Media is almost an inevitable platform for all forms of organisations. Whether it is a private ltd. company or a government organisation, there is no better way to reach the target audience, than taking the social media way.
We have taken a look at various social media policies adopted by governments from across the world and come up with solutions for the same.
Access to Social Media Should be Banned in OfficesSimplify360
While most organisations today believe in going all live on various social media channels, there are still a few offices which do not allow the use of Facebook, Twitter, Instagram, for that matter even Google!
Is this actually helping the organisation increase their productivity or affecting it adversely. Here's why Social Media usage should be allowed in offices.
Top 5 Social Entrepreneurs and How They Nailed ItSimplify360
Entrepreneurship is one of the most prominent things in today's date. However, social entrepreneurs are still a few. Not many have been able to reach great heights with their ideas.
We have listed 5 ways which successful entrepreneurs adopted to make it big. Here's how they nailed it.
Nepal Earthquake Leaves Social Media ShakenSimplify360
As hard the intensity of the earthquake was, Nepal's recent disaster, the huge earthquake also affected social media in high intensity. People were stunned by the damage this natural disaster had caused and the same reflected on platforms like Twitter and Facebook as well.
Here's a look at how social media was flooded with information about the earthquake as soon as people got to know about it.
Vodafone Zoozoo Has the Highest Fans on FacebookSimplify360
Social Media has taken almost all forms to business to greater heights. Most companies today believe in using the social media platforms like Facebook and Twitter to popularize their brands.
Here's a look at which telecom brands are performing better on social media.
Choosing one among an array of amazing people we look up to on a regular basis is a difficult task. Especially considering the fact about leadership. Leading is a quality and the parameters to measure it are many.
Therefore we have taken into consideration a few characteristics such as charisma, success, work life and their worth in terms of money to select 5 business people who we thing are the best.
E-Commerce In US-Social Media CampaignsSimplify360
E commerce is one industry which has grown immensely over the past few years. Therefore, their social media campaigns cause almost an outrage among their fans. We have selected a few top E-commerce companies from US who have amazing social media presence.
Take a look at the presentation below to get a better understanding of the campaigns.
The world has developed faster than humans even imagined it to. It is coming to a stage where almost everything is beginning to depend on internet. So, what exactly is Internet of Things? Anything and everything which can be assigned an IP address and provided the ability to transfer data can be branched under internet of things.
While it is still a human who operates a computer, when it comes to storing and remembering data, a computer might perform better. This being said, humans have become completely dependent on a system in every walk of their life. Some companies have utilized this opportunity and also leveraged it to derive profits. This has also helped people keep track of latest happenings, of things that they like and more.
Most companies today have separate programs which helps in bringing the employees of the organisation together and teaches them to work in a team environment. It is also one of the typical questions asked during interviewing a candidate, whether team work is one of their strength or not.
Although giving a definite answer to what really drives team work is difficult, as it may vary from good leadership to understanding among the team members, here's a list of few ways which can be used to enhance team values and work towards a successful company.
Delhi Airport Never Fails To Wish Their PassengersSimplify360
Airports today have gotten a completely changed look. gone are those days when passengers had to look at each other's faces until their flights were ready to board. Today, the airports look more like a shopping mall.
This change has been brought about to make the passengers more comfortable, welcome and to keep them engaged. After all a pleasant journey begins at the airport!
#WhoMadeMyClothes Garners 16K likes on FacebookSimplify360
Two years ago one of the harshest industrial incident occurred in Dhaka. Rana Plaza, one of the most popular fashion cloth production destinations collapsed, killing close to 1000 people and injuring another 2,500. This was considered a result of not worry about the conditions the real producers work in and blindly participating in the race to produce the best fashion collections.
As a tribute to this tragedy, Fashion revolution, an online revolt was started which gained much popularity. It invited people to wear their clothes inside out and show the brand tag on them, with a question ‘who made my clothes?’ This was to increase transparency between the buyers and sellers of the clothes.
IPL's Opening Week Receives Over 186K MentionsSimplify360
This year IPL almost seems to be a hush hush game. Compared to years in the past. Lesser publicity, lesser number of ads and an uninterested audience. However, for cricket lovers, it sure does not make any difference.
That is exactly the reason why Twitter is flooded with tweets about the IPL. With 88.5% buzz on twitter alone, it sure is not a lost game!
US TV Show The Flash has the Highest Twitter FollowersSimplify360
TV shows in the US is equally famous as are the serious sitcoms. It is interesting how these TV shows are making use of social media to spread word about their latest endeavors. The make use of the celebrity profiles, funny posts and more to keep the audience engaged.
Here's a list of TV shows from various genres which have been analysed according to their engagement rate and the number of people who favor the show.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. Leader in what we do!
Brand Monitoring, Engagement on the Go,
Social Profile Analytics, and Social Media Campaigning Facility.
The product provides the best in class value for money with its integrated
service. Get away with your existing 4. Take one. Simplify360!
5. Objective of this presentation
To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
To illustrate how you can use Simplify360 for Social
Media Marketing.
Slide No. 5
6. Key implementation by large enterprise
Customer Contact Center
Solution
Social Media
Monitoring and
Workflow to
discover and
respond every
Online complaints.
In-premise system
set-up and
integration with third
party enterprise
systems.
Delivered
• Reduced Customer
response time and cost
by 80%.
• Real-time customer
support performance
measurement.
• Increased Customer
Satisfaction
• Provided secure &
complete control over
the system/data and
opportunity for future
customization.
Marketing Research/ORM
Solution
Weekly, Monthly
and Event-wise
social media report
on TV shows and
campaigns.
Daily, Weekly &
Monthly ORM
reports on all the
complaints related
to brands.
Monthly social
media report on
brand’s competitors
Delivered
• Content Optimization strategies on
micro contents and TV contents.
• Identifying influencers to convert
them into brand advocates.
• Identifying emerging consumer
trends and interests.
• Providing Action-Items on any key
issues arising on social media.
• Performance measurement on the
latest campaigns and
Facebook/Twitter Content.
• Benchmarking report against
competition.
Service provided Simplify360 Partners [BPOs, Research Agencies, Media Agencies]
6
8. Unique value proposition
Mature & Proven
Methodologies
• Industry standard processes and
frameworks
• Campaign Templates.
• Successful Customer Use-cases.
• Optimized Reporting Structure.
• Robust Quality Process.
Customer Support and
Training Sessions
• Customer friendly dedicated email
support team.
• Training sessions from social
media experts on best practices.
• Strong and reach online
knowledge repository for access.
Analytics
• Advance Social Media Analytics
Modules.
• Advance Reporting Templates.
• Customizable Social Media Metrics
and Scores.
Valued Partner Network
Ecosystem
• Beneficial Partner Program open
for all customers and third party
groups.
• Network of thought leaders and
industry leading organizations.
• Global reach through partners
across Korea, Netherlands,
Malaysia, Brazil & US etc.
Solutions
• Listening and trend analysis
platform.
• Wide range of social media data
sources.
• Channel analytics framework.
• On premise, implementation.
8
9. Use case of Simplify360
Social Marketing Suite
Marketing
Campaign
Optimization
Innovation
Social Marketing
Insights
Measure the
Performance of the
Content
Discovering new
trends
Social Campaign
Tracking
Understand your
Fan Base
Gaining Product
Feedback
Rapid Social
Marketing Response
Measure your
Engagement and
Response Rate
11. 3 components of
Social Marketing Suite
Social Media Monitoring
•You can track keywords across social
web.
Social Publishing
•You can manage all your social profiles.
Social Media Analytics
•You can view analytics report of your
social channels.
Slide No. 11
13. Key Features of social media
monitoring
Monitor keywords across social web
(Twitter, Facebook, Google Plus,
LinkedIn Groups, Discussion Forums,
Review Sites, YouTube, Flickr,
Complaint Sites etc) and Custom sites
which could be Public or Private
(which you own).
Monitor Facebook Pages, Twitter
handles, GooglePlus page, LinkedIn
Groups and YouTube Exclusively.
Setup advanced query combinations
of unlimited keywords and business
rules to automate keyword tagging
process.
14. Analytics capability of Simplify360
Social media monitoring
Buzz Trend Graphs on Mentions and
Sentiments.
Sentiment pie charts, Source distribution Chart
of the buzz.
Demographic charts (Gender, Region & Age)
of people
Page Rank and Alexa Rank of the blogs, news
sites and discussion forums where there are
buzz, along with the list of top referring sites.
Word Cloud of the buzz, along with top
trending keywords and Daily and Hourly Trend
graphs of the buzz.
Dive deeper into the devices/os usages of
people on Twitter.
And many more.
15. Discovering influencers in
Simplify360 Social media monitoring
List out all the people who
have mentioned your
keywords on Twitter and
Facebook.
View details of the profiles.
Order them with respect to
their social Klout.
Download the list on Excel
sheet.
16. Reporting capability of Simplify360
Social Media Monitoring
Create personalized
dashboards for different usecases with available 27 different
metrics.
Control labels and layout of the
charts.
Export charts into Excel, Image
or PDF.
Create Email Alerts to receive
hourly or daily reports on the
trends.
17. Comparing brands on Simplify360 Social
Media Monitoring
Monitor your brand
keywords and your
competitor’s keywords
separately.
Compare different
brands in a single
dashboard.
Export the report in PDF.
18. Social Media data filters in
Simplify360 Social Media monitoring
Use extensive filter
parameters to slice and
dice social media data
(messages, updates,
images, videos, blog posts
etc)
Change the sentiment of
messages.
Download the data in
EXCEL format.
20. Publishing and Engagement in
Simplify360 Social Media monitoring
Engage with the
messages on Twitter
and Facebook, from
the monitoring module
itself.
Publish and Schedule
messages to multiple
accounts
Twitter/Facebook/Linke
dIn/GooglePlus etc.
21. Multiple user Access management
Add multiple users in the account
and provide multiple access levels.
Monitor the activities of every users
and check their performance.
Access levels
Admin will have access to all the
controls.
Members will only to be able to
delete or create anything in the
account.
Members without APPROVAL check
will not be able to even publish
anything with our approval from
Admin.
Viewers will be able to only view
reports.
23. The most advanced
social analytics dashboard
Engagement and
Influencer Score
In-depth content
performance analysis.
• The score measures the
engagement and influencer of
your social profile on the
network.
• You can view details responses
received by each of your
content and evaluate its impact
and reach.
Brand Advocacy Lists
Smart Timing Visualization
& Insights
Engagement &
Response Report
• Map out the complete
community activity with respect
to day/hour in intuitive
visualization and identify the
smart time to engage.
• Get a full fledge report on your
engagement in terms of volume,
variety and velocity.
Daily Activity
Performance Report
Competition Benchmark
Report
Data filter, export and
PDF download.
• Keep track of all your activities
and view trends of your updates,
responses and growth of your
community.
• Get a benchmark report against
your competition.
• You can filter data with respect
to date and download
charts/data as image or in excel
sheet.
23
• Filter through your fan base and
view/download the list of your
top fans or followers.
Demographic Analysis of
your community and
people talking about
you.
• View the complete gender, age
and regional details of you
community and people talking
about you.
24. The Actionable Facebook Insights
Post Statistics
• Analyze individual post made by the page and
sort respectively.
Fan Statistics
• Understand the growth and demographics of
your Fans.
• Identify the most active fans.
Page Statistics
• Understand the trend in the activities on the
page.
• Analyze the impact of the posts.
Engagement and Response
• View detailed engagement and responses
metrics.
Slide No. 24
25. Best in Class Twitter Insights
Account Statistics
• You can view the trend in the
followers and identify your loyal
followers.
Tweet Statistics
• You can view the trends in the
activity on your account.
Tweet Analytics
• View the details of the individual
tweets.
Slide No. 25
26. Unbeatable LinkedIn group Insights
1. Group Member Trend
2. Change in the group
member count.
3. Post Trend
4. Comment Trend
5. Total Engagement
6. Gender Distribution
7. Language
8. Sentiment of
discussion
Slide No. 26
28. There 5 different types of metrics
Buzz Trend
•You can find when and how the
conversations is trending.
Buzz Sentiment
•You can find what is the sentiment of
the conversations.
Demographics
•You can find the gender, location and
age of people talking.
Platforms
•You can find where most people are
talking and which applications they
are using the most.
Context
•You can find out what are people
talking and the trending topics.
Slide No. 28
29. How to access
Cloud based SAAS Product
• Takes no time in setting up the system.
• All the data will be hosted in Simplify360’s server.
• Simple cloud hosted; subscribe and use
• Pay as you use. No hidden charges
Slide No. 29