The document outlines strategies for attracting visitors to a website and converting them into customers through digital marketing. It emphasizes the importance of aligning website goals with business objectives, utilizing various traffic sources like SEO, SEM, and social media, while also suggesting the creation of quality content and effective community engagement. Additionally, it provides insights into monitoring performance and highlights services offered by the authors to enhance brand visibility and digital presence.

1. How to attract visitors to your website
-and make them buy your products!
-Antriksha Somani
-ISHAN MISHRA

3. Digital marketing fundamentals
• Digital marketing concepts
• Attracting visitors to your website
• Helping your visitors fulfill your goals
• A few case stories
Introduction

4. Digital marketing
concepts

5. Example goals:
 Sales
 Leads
 Ad revenue
 Signups
 Downloads
 New subscribers
 Referrals
Goals
 Your website needs a reason to live!
 Align them with business goals
 Quantitative vs. qualitative goals

6. Measuring digital marketing
 Many goals can be measured by Google Analytics
 Set up "thank you"-pages for every goal
 Set targets, for example 10 or 100 leads pr month
 Monitor performance regularly

7. Website success =
Visitors × Conversion × Loyalty
Attracting visitors
to your website

8. Traffic
 Number of visitors to your site
 High vs. low quality traffic
 Remember the server/bandwidth costs!

9. Some traffic sources:
 Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Links from other websites
 Social Media
 Newsletters and subscriptions
 Banner ads
 Offline Marketing

10. Different resources required
 SEM requires money
 Social Media requires man-hours and time
 SEO requires good content and solid technical architecture

11. SEO: Search Engine Optimization
 Ensure that the site gets listed
 Make the site rank well
 Research which words to target
 before you start!

12. Search Engine Marketing
 Example: Google Adwords
 Very easy way to get relevant traffic
 Easy way to burn a lot of money
 Do these first:
• Keyword research
• Set up goals in Google Analytics

13. Newsletters and subscriptions
 Direct access to your users
 Builds customer loyalty
 Several types, some examples:
• E-mail
• RSS Subscribers
• Twitter followers
• Facebook fans

14. Social/organic marketing – why it’s a good idea
Required to succeed:
 Many man-hours
 Consistent effort over time
 The right people
Benefits:
 More traffic and subscribers
 Inbound links gives a SEO boost
 Ambassadors in the community
 Get to know your customers even better

15. Social/organic marketing – how to do it
Create "link-worthy" content
 Consistent topic
 Consistent high quality
 Consistent frequency
Participate in the community
 Social media
 Blog comments
 Forums

16. OUR SERVICES ARENA

17. COMPREHENSIVE DIGITAL MARKETING APPROACH
e-Commerce
 Reach via
 Brand videos,
 Portals & Vortals
Online Ads
Media Buying
 Google Adwords
 Social ads
FB & YT
 Media ads
 Innovative
campaigns
 End-to-end
campaign
management
Interactive Apps
& Games
Web/Mobile/FB
 Cross-platform
games and apps
 Conceptualize,
design & develop
 Custom games
for unique
gamification
 Social platform
development
Websites, SEO
 Corporate brand
sites
 E-commerce
development
social-search
photo-shoots
Social Media
Marketing
 Community
management
 Content
creation &
propagation
 Comment
marketing
 Corporate
blogging
 Viral campaigns
Digital PR
Content
 Perception
management
 Brand
promotion
 Celebrity
engagement
 Digital meetups
& events
 Strategic
collaborations

18. SOME OF OUR WEBSITES

19. www.ishanmishra.in

20. www.codershood.com

21. SKINCAREBYALANA.com Daily Unsigned–

22. E-Commerce Site

23. SOME OF OUR COMMUNITIES

24. www.ArthaYantra.com SkincareByAlana

25. NANDUBHAIYA MP BJP

26. OUR CLIENTS

27. OUR CLIENTS

28. We makeyour brand stronger
http://www.ishantech.in
https://www.facebook.com/IshanConsult
https://twitter.com/IshanConsult
ishantech@hotmail.com
+91-7869507188
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