This document summarizes a presentation about maximizing corporate sponsorship. The presentation covers current sponsorship strategies, better engagement approaches, and next steps. It discusses evaluating events for sponsorship goals and barriers. It also suggests establishing organizational partnerships through involvement, mentality shifts beyond financial support, and obtaining sponsor input on benefits and engagement. The goal is to improve sponsorship results through relationship-building rather than repeated funding requests.

1. Maximize Your
Corporate
Sponsorship
Session 1
Presented by: Lewis Flax
Flax Associates
Tuesday, September 13th, 2016
9:00 AM – 11:30 AM

2. Today’s Discussion
• Current status
• Better results
• Events - sponsorship revenue
• Organizational partnerships
• Next steps

3. Your Host
Lewis Flax
– Develop strategy / plans to generate revenue
– Business development outreach guidance
– Conduct training sessions / board retreats
– Review of documents and proposals
Email: lewis@flaxassociates.com
Phone: 202 266-2655 (w) 301 922-9309 (c)
Web: www.flaxassociates.com

4. EVENTS

5. Strategy: Events
• Corporate development strategy
• Event(s) – Goals/objectives
• Barriers to success / Overcoming the barriers

6. Limit Offerings
• Align with prior year / event
• Supply vs. demand

7. Restrict Benefits
• Restrict benefits of greatest value
• Include offerings beyond the event
• Force ‘buy-up’ as opposed to
lower level of support

8. Involvement
• Others involved
• Promote others engaged
• Spur interest

9. Mentality
• Frequent questions
• Leverage for our benefit
• Beyond financial support

10. Third Party Credibility
• Reference point
• Connection

11. ‘Pre-Sell’ Sponsorships
• Conduct advance outreach
• Gain early commitments
• Notify and promote to others

12. Seek Input
• Draft format
• Edits, comments, and track changes
• Seek feedback, value input, and gain buy-in

13. Perfection?
• Final product
• No customization
• Time consuming

14. A Sense of Urgency
• Deadlines
• Others interested
• Limited availability
• Other options

15. Straightforward and Simple
• List the top two or three benefits
• Easy to read and understand
• Simple!

16. PARTNERSHIPS

17. Memorable?

18. Fundraising Efforts: Approach
• Repeated requests – sponsorships/solicitations
• Difficult and time consuming
• Impact

19. Corporate Perspective: Outreach
• Numerous solicitations for dollars
• Corporate objectives?
• Likely response

20. A Change in Approach
• Engagement first; dollars second
• Platforms and campaigns – not our events
• Establish a relationship

21. Obtain Input
• Don’t go it alone
• Solicit feedback
• Outreach to key individuals

22. Obtain Sponsor Feedback
• Specific benefits
• Other ways to engage
• Successful partnerships
• Activation ideas

23. Next Steps
• Interest in improving results
• Time/resources
• Strategies and tactics
• Actions

24. Thank You to our Sponsor and Partners!
Sponsored By