This document provides an overview and instructions for a nonprofit fundraising event called DoMore24. It discusses:
- The DoMore24 website and how nonprofits can create their own fundraising page.
- The registration process for nonprofits, including returning organizations logging back into their profiles.
- Tips for maximizing donations including setting fundraising goals, developing a donor strategy targeting different donor segments, recruiting fundraising ambassadors, and creating an outreach calendar.
- New features for the upcoming DoMore24 including advanced giving, hourly prizes, and updated leaderboards to increase friendly competition between organizations.
The document aims to help nonprofit representatives effectively utilize the DoMore24 platform and tools to drive donations on
Capacity building for nonprofits for Do More 24 online giving day event.
Covers: Social media strategy
Email campaigns
Graphic design with the Do More 24 branding
Paid advertising options
March 9, 2017
The conclusion of our capacity building series. This session gives a review of donor engagement strategies, marketing and tips to create a successful Do More 24 campaign!
In this session, United Way NCA Director of Philanthropic Engagement Stephen Saunders covers goal setting and donor strategy. You can watch the guided webinar recording at UnitedWayNCA.org/domore24training
In this session, United Way NCA Director of Philanthropic Engagement Stephen Saunders covers donor strategy. You can watch the guided webinar recording at UnitedWayNCA.org/domore24training
In this session, United Way NCA Director of Philanthropic Engagement Stephen Saunders covers donor strategy and outreach. You can watch the guided webinar recording at UnitedWayNCA.org/domore24training
Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...Farra Trompeter, Big Duck
Slides from presentation by Big Duck and NTEN at DMA Nonprofit Federation Nonprofit Conference in August 2015.
For nonprofits, the fundraising landscape has evolved. Moving beyond the “donate now” button and writing a check, donors want to be actively involved in your cause and help create change together. Harvesting the passion of your community is key to successful fundraising and long-term engagement. In this session, participants learned the differences in crowdfunding vs. peer to peer and how these new tactics can be balanced in your fundraising arsenal. Our discussion included specific examples of successful nonprofit fundraising strategies using crowdfunding and other creative community-led campaigns and tips for how to get started.
Capacity building for nonprofits for Do More 24 online giving day event.
Covers: Social media strategy
Email campaigns
Graphic design with the Do More 24 branding
Paid advertising options
March 9, 2017
The conclusion of our capacity building series. This session gives a review of donor engagement strategies, marketing and tips to create a successful Do More 24 campaign!
In this session, United Way NCA Director of Philanthropic Engagement Stephen Saunders covers goal setting and donor strategy. You can watch the guided webinar recording at UnitedWayNCA.org/domore24training
In this session, United Way NCA Director of Philanthropic Engagement Stephen Saunders covers donor strategy. You can watch the guided webinar recording at UnitedWayNCA.org/domore24training
In this session, United Way NCA Director of Philanthropic Engagement Stephen Saunders covers donor strategy and outreach. You can watch the guided webinar recording at UnitedWayNCA.org/domore24training
Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...Farra Trompeter, Big Duck
Slides from presentation by Big Duck and NTEN at DMA Nonprofit Federation Nonprofit Conference in August 2015.
For nonprofits, the fundraising landscape has evolved. Moving beyond the “donate now” button and writing a check, donors want to be actively involved in your cause and help create change together. Harvesting the passion of your community is key to successful fundraising and long-term engagement. In this session, participants learned the differences in crowdfunding vs. peer to peer and how these new tactics can be balanced in your fundraising arsenal. Our discussion included specific examples of successful nonprofit fundraising strategies using crowdfunding and other creative community-led campaigns and tips for how to get started.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
How to Empower Staff to be the Voice for your Organization Through Social MediaFarra Trompeter, Big Duck
Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integrated Marketing and Fundraising Conference on July 10, 2014.
As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community.
Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
ds-connex: a Social Media nonprofit success storyLara Kretler
The ds-connex story - how one small social enterprise is striving to grow community, social media and fundraising for local Down syndrome associations nationwide
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
15 Essential Steps to Optimize Your #GivingTuesday Results Kimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Dolores McDonagh, Principal Consultant at Charity Dynamics, will share with you how to:
- Maximize the visibility of #GivingTuesday via your website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into your year-end strategy
Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
How to Empower Staff to be the Voice for your Organization Through Social MediaFarra Trompeter, Big Duck
Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integrated Marketing and Fundraising Conference on July 10, 2014.
As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community.
Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
ds-connex: a Social Media nonprofit success storyLara Kretler
The ds-connex story - how one small social enterprise is striving to grow community, social media and fundraising for local Down syndrome associations nationwide
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
15 Essential Steps to Optimize Your #GivingTuesday Results Kimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Dolores McDonagh, Principal Consultant at Charity Dynamics, will share with you how to:
- Maximize the visibility of #GivingTuesday via your website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into your year-end strategy
Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Creating a fundraising strategy to help you make Do More 24 your most successful fundraising event of the year. This is the presentation that was given at Nonprofit Training on March 15, 2018 at Catholic University.
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
This is the latest Rotary Grants Management Seminar designed for District 7730 in North Carolina. This training class has a module on District Grants management using the DACDB software. Walter Hughes is the author of most of the presentation in Rotary District 7570.
These slides will walk you through getting your organization set up on Razoo for The Big Share, including: creating your fundraiser page, accessing your information and using Razoo's tools to make your campaign a success.
Building a High-Performing Major Gifts Program: Overcome the 5 Hurdles That A...Bloomerang
https://bloomerang.co/resources/webinars/
Gail Perry, MBA, CFRE will help you get your board and team on board to generate game-changing major gifts for your organization.
Use a marketing resources to help you make Do More 24 your most successful fundraising event of the year. This is the presentation that was given at Nonprofit Training on March 15, 2018 at Catholic University.
Delivered by Peter York, Founder and CEO of Algorhythm, at the 2016 Annual Community Meeting & Nonprofit Expo.
Attend our next event:
http://www.unitedwaynca.org/events/members
Learn how to engage your board of directors in fundraising from this January 28, 2015 presentation to United Way NCA partners by Lewis Flax of Flax Associates.
Paul Jolly of Jump Start Growth, Inc. delivered a presentation to United Way NCA members on cultivating major gifts on June 9, 2015.
Learn more about UWNCA events for members:
http://www.unitedwaynca.org/events/members
Michael J. Worth presents to United Way NCA partners on fundraising and understanding donors.
Learn more about United Way NCA events for our partners:
http://www.unitedwaynca.org/events/members
Mitch Weintraub, CPA and Michael Drennan, CPA of Cordia Partners, and Tamara Vineyard, CPA of Dixon Hughes Goodman delivered a workshop sponsored by United Way of the National Capital Area on September 25, 2013.
Learn about events for our nonprofit members here:
http://www.unitedwaynca.org/events/members
Lisa C. Burford of LCB Consulting, LLC delivered a presentation on engaging nonprofit boards of directors on June 22, 2016 at the United Way of the National Capital Area's "Bored with Board Development?" Workshop.
More from United Way of the National Capital Area (17)
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
6. How the DoMore24.org
site works
DoMore24.org will be accepting
donations from 6/8/2017 12:00:01 am
through 6/8/2017 11:59:59 pm.
The home page will transform into a
donation form…
7. How the DoMore24.org
site works
Every non-profit has its own page.
You will have a UNIQUE URL to YOUR
OWN PAGE. You can get the correct
URL from the registration portal.
Similar to:
https://www.domore24.org/npos/unit
ed-way-nca
8. How the DoMore24.org
site works
Every non-profit has its own page.
You will have a UNIQUE URL to YOUR
OWN PAGE.)
When donations are being accepted,
the donation form will be placed right
below your logo. everything else will
be pushed down.
9. • Your job is to
drive as many
people as
possible to
this page !!!
10. How the DoMore24.org
site works
DoMore24.org will be accepting
donations from 6/8/2017 12:00:01 am
through 6/8/2017 11:59:59 pm.
The home page will transform into a
donation form…
NEW !!
Advanced Giving
For 2 weeks prior to the 8th.
25. Your job is to
drive as many
people as
possible to this
page !!!
26. Portal
When you log in to edit, there is now a
menu with an option for “LINKS”
Last year we emailed you this
information after registration closed.
Now you can get to it immediately.
27. Column Sample Data
Date (Local) 2015-04-08
Time (Local) 08:48:42
Confirmation Code E5TF3A4
Donation Amount 85
Refunds 0
Donation Net Amount 85
Anonymous false
First Name Erik
Last Name Secker
Email Address laura@givelocalamerica.org
Phone Number
Mailing Address (Line 1) 123 Main Streettt
Mailing Address (Line 2)
Mailing Address (City) Austin
Mailing Address (State) TX
Mailing Address (Zip) 78701
Mailing Address (Country) US
First Time Donor false
Reporting
33. 33
How to Maximize your Toolkit
Dani Smith
Creative Manager| United Way NCA
34.
35. Do More 24 Toolkit
What’s Inside:
• Do More 24 Branding elements
• Do More 24 logos
• Templates
• Nonprofit Toolkit
• Company Toolkit
• Chamber of Commerce Toolkit
• Marketing Materials
• Widgets
36. Tools for Planning
• Do More 24 Checklist
• Do More Brand Standards
• Editorial Calendars
• Storytelling Tips
37. Tools for Outreach
Digital
• Email templates
• Email signatures
• Sample newsletters
Print
• Postcards
• Standard Flyers
• “Start Your Activism @ Home
Flyers
• “Get Involved” Flyer
• Customizable Flyer
38. Tools for Social Media
& Graphic Design
• Logos
• Design elements
• Widgets
• Sample social media posts
• Social media banners
39. • Go to Canva.com
• Sign up for free to easily
create and download
graphics
• Multiple formats: social
media platforms, flyers,
postcards
• Templates
• Stock Photography
Creating Graphics with Canva
42. 42
How to Utilize Social Media to Drive Fundraising
Laura Poindexter
Owner| Queenb Creative, LLC
43. 43
Maximizing Donations with Effective Donor Strategy
Stephen Saunders
Director of Philanthropic Engagement | United Way NCA
44. • Factors to consider
• It’s not “dollars out there” it’s connecting with your donors
• It’s about creating your “achievable victory”
• Could be winning the with most donors or with the most
dollars, or 2nd, 3rd, or 4th place with most dollars
• For most, it’s a project, something that will resonate with your
donors and their peers
• Focus on winning hourly prizes and social media contests
• Competition is your friend
Goal Setting
45. • Factors to consider:
• Your UNIVERSE
• U = Donors + Prospects (i.e. peers of donors,
volunteers, vendors, corp partners, customers, etc.)
• Amount of goal vs revenue and giving
• How your org performed in past Do More 24
• Define the competition
Goal Setting
46. Over $1mm
Over $1mm
Over $1mm
Over $1mm
Over $1mm
Over $1mm
Over $1mm
Under $1mm
Under $1mm
Under $1mm
Under $1mm
Under $1mm
Under $1mm
Under $1mm
Under $1mm
47. • HOW = getting to your goal:
• Ladder of communications (from most to least effective (and most costly)):
face to face meetings
small group event, meeting, or discussion
phone conversation
handwritten letter or note
personal email (from your Outlook or Gmail)
typed letter
website/blog
large group event, meeting, or discussion
mass produced, typed letter (direct mail)
video
mass produced email (Constant Contact/listserv)
brochures, pamphlets, annual reports, and marketing items
news items
advertisements
Donor strategy
48. Gift Table
• Generally calculated as:
• 1-2 gifts for 20% of goal……..
• 2-4 gifts for 20% of goal……..
• 5-10 gifts for 15% of goal……
• 10-20 gifts for 10% of goal…
• 20+ gifts for 35% of goal…….
Ask ratio of 4 or 3 to 1:
Ask 8 people
Ask 16 people
Ask 30 people
Ask 60 people
Ask everyone else
49. • Sample for a $100,000 goal
Gift Table
Gift size # of gifts # of asks Total $ % of total
$10,000 2 8 $20,000 20%
$5,000 4 16 $20,000 20%
$2,500 6 20 $15,000 15%
$1,000 10 30 $10,000 10%
$100 Lots (350) Thousands $35,000 35%
$100,000 100%
50. • Segments for discussion:
1. Board of Directors
Current and former
2. Top donors
High gift of $10,000 and up
3. Mid-level donors
High gift of $1,000 to $9,999
Donor strategy
51. • Segments for discussion: (continued)
4. Annual fund level
High gift is less than $1,000
5. Prospects/Non-donors
Volunteers, vendors, people served, and staff who have never
made a contribution
6. Institutional partners
Current or past funders – foundations, corporations, churches,
local governments, other nonprofits
Donor strategy
52. • #1 Board of Directors:
• Who do you need to leverage?
• Probably the Executive Director and Board Chair
• Board’s fundraising committee
• The ask(s)
• Ask the Chair in a face-to-face meeting for personal gift and buy in, try to get on agenda for a
board meeting
• Leadership funding and matches
• Personal give and get goals (their gift plus 5-10 others)
• Provide engagement opportunities for board members, and their guests, to learn more
about your project
• Help and educate the Board as needed
• Start early, coordinate with ED and Board Chair in January
Donor strategy
53. • #2 Top donors:
• Who do you need to leverage?
• Major Gifts Officer, relationship owner (ED, etc.)
• The ask(s)
• Personal give and get goals (their gift plus 12 others)
• Maybe for matching funds
• Provide engagement opportunities for them and their guests
to learn more about your project
• Immediately after commitments from Board
Donor strategy
54. Strategy for Board and Top Donor segments
• Leverage with leadership funds and matching funds:
• It may require a top-down coalition
• Start with organizational leadership and Board Chair
• Is there support for a leadership gift from the Board? Can you
get on the Board agenda to discuss your goal and how the Board
can play a role?
• If so, make the pitch to the entire Board – but make sure the
Chair and a few others will voice their support and their
pledges so others will join the fun
Donor strategy
55. Strategy for Board and Top Donor segments
• Technical details:
• Aim for 100% Board giving
• As with gift chart examples, leadership funds are used as your kick-off and as
leverage to encourage giving by others. It shows the investment of leadership
and that you are well on your way to achieving your victory (people rarely want
to be the first donor)
• Work with leadership to gather the commitments from Board members, they
can pay on Do More 24 or give you a credit card to handle it for them
Donor strategy
56. Strategy for Board and Top Donor segments
• Top-donors for matching funds offers
• Could be matching funds or leadership funds, whichever works better.
• Schedule those F2F meetings
• Donor’s wishes…
• When leveraging – once pledged you can share it with mid-level
donors for them to use as leverage and you can share in all outreach
to annual fund and non-donors
Donor strategy
57. • #3 Mid-level donors:
• Who do you need to leverage?
• Relationship owner
• The ask(s)
• Personal give and get (their gift plus 12 or more other)
• Act as an ambassador
• In most cases, there are more mid-level donors than top donors
• More calls and emails than face-to-face meetings
• Provide engagement opportunities for them and their guests to learn more
about your project
• Immediately after commitments from Board
Donor strategy
58. • #4 Annual fund donors:
• Who do you need to leverage?
• Staff, board, others for outreach help
• The ask(s)
• Will the Board Chair, a well-known top donor, or your Executive
Director kick off the emails with a personal message and appeal?
• Ambassador program with personal gift plus 24 or 48 other asks
• Ask via email, mail, and at already scheduled events
• Start in April/May
Donor strategy
59. • #5 Non-donors:
• Mostly the same approaches as Annual Fund
• Except language - don’t lead them to assume they already give…or that volunteering is enough
• Who do you need to leverage?
• Staff, Executive Director, volunteer managers and leaders
• The ask(s)
• Will the Board Chair, a well-known top donor, a leading volunteer, or your Executive Director kick off the
emails with a personal message and appeal?
• Ambassador program with personal gift plus 24 or 48 other asks
• Ask via email, mail, and at already scheduled events
• Start in January by collecting data – at volunteer events have cards on hand they can fill out so you can engage
them via email
• For staff…make it very personal, treat them like mid-level donors – ask in person. Create a competition and make it
fun.
Donor strategy
60. • #6 Institutional partners:
• Who do you need to leverage?
• Executive Director, relationship owner
• The ask(s)
• Start with your strongest institutional funders and work your way backward
• If they’ve never given you money, it’s a low possibility but worth a
conversation
• Develop a sponsor proposal
• If its staff volunteers turn it into a leverage point – ask them to run an
internal campaign and to match employee giving for the day
• Ask them to share on social media too
• Corporate and church are best bets; foundations & government are long-shots
Donor strategy
61. Broader Strategy for All Segments
• The Give and Get
• You want every donor for Do More 24 to do this.
• Every ask is a “give and get”
• With Board, top donor, mid-level you need to make this the standard ask
• With annual fund and non-donors, make it a part of most outreach and use it as follow up to their
gifts on Do More 24.
• Use it frequently in social media posts.
• Difference between give and get and being an ambassador?
• AMB is a more formal program where people are recruiter and asked to reach out to more
people while G&G is on the go for annual fund and non-donors – you want to catch them
while they are excited about giving you money.
Donor strategy
62. Broader Strategy for All Segments
• Ambassador Program - Overview
• Formal program for recruiting, stewarding, tracking, and soliciting
your most committed constituents.
• Endless ways to structure it and to track it.
• Your reward…more donors and donations, but usually with small gifts.
• Their reward…consider prizes and make it fun for top Ambassadors.
Donor strategy
63. Broader Strategy for All Segments
• Ambassador Program – Technical Details
• The ask:
• Determine a logical number of Ambassadors you can recruit – do you have volunteers and/or
annual fund donors from where you can recruit?
• Ask them all to give and recruit X peers to give too. Ask them to focus on their networks
outside of your organization’s radius (you’ll handle this).
• Equip them well – with email and ask language, sample social media posts.
• Give them unique and special updates they can share.
• Steward them well – reward them and thank them, they are doing a lot of work on your behalf and
sharing their love of your mission.
• Start recruiting about two months out and communicate with them often
Donor strategy
64. Strategy for Prizes
• New leaderboards
• Clarity for standings according to segment (over $1mm/under$1mm)
• Creates more competition among top five for each segment
• How does it impact strategy for top five in segments?
• In outreach, identify your standing and proximity of competitors
• Increase your outreach during the day – social media and emails
• Competition will increase your donors’ desire to help, equip them through your outreach
• Hourly prizes
• Stay focused and drive the message
• Repetition is your friend
Donor strategy
65. Strategy for Advanced Giving
• New Advanced Giving option
• People love what you do...they want to give...but they forget
• Configure outreach to include Advanced Giving options
• In outreach, highlight the AG option:
• Here’s your chance to show the love...without forgetting!
• Give today to opt out for June 8...
• Give today and fundraise for us tomorrow!
• Build a focus on the AG prize
• Would your donors be responsive to AG?
• Would they like getting a jump on the competition?
Donor strategy
66. General Outreach Calendar
• “People will give me money because it’s Do More 24.”
• “Sending one letter or email leads to victory.”
• One month out:
• Send a “save the date” and Advanced Giving announcement via letter, postcard, email, social
media
• Segment data based on address and email address
• Keep having the conversations that you need to have
• Two weeks out: (Advanced Giving opens)
• The first ask for give and get
• Send via letter, phone, email, social media
• Leverage those leadership funds and matching funds
Outreach
67. General Outreach Calendar (con’t)
• One week out: (Advanced Giving still open)
• Last chance for a postcard or letter if you want to send it
• The second ask for give and get
• Send via email, social media, calls, and mail if you have the
budget
• Share the excitement, again with leadership and matching funds.
What’s the outcome of achieving your goal going to be?
Outreach
68. General Outreach Calendar (con’t)
• Two days before:
• Reminder that Do More 24 is almost here and that you would be honored to have
them make a contribution and share the opportunity to invest with their friends,
family, neighbors, and colleagues
• Keep it fun and straightforward, highlight any matching funds
• One day before:
• Send one email and share with everyone a rough draft of your email schedule and
a note to be patient as we try to achieve our goal (reiterate it) and that things will
return to normal the day after.
Outreach
69. General Outreach Calendar (con’t)
• The Big Day – June 8, 2017
• Midnight email announcing that giving has commenced along with your goal, leadership
funds, and matching funds.
• Early morning emails (6-9 am to catch people arriving at work)
• Mid-morning update (10:30am)
• Lunch time update (noonish to catch people on lunch break)
• Mid-afternoon update (3:30)
• Drive-time update (5:30)
• Evening update (8:00 to catch people winding down)
• Final push (11:00-midnight for the final rounds)
Outreach
70. General Outreach Calendar (con’t)
• Follow up to Do More 24
• Remember: Do More 24 does not end on June 8th – you need to properly thank
and steward your donors immediately after the event
• Thank everyone – an email to everyone on your list announcing your victory and, if
needed, a thank you for enduring the flood
• Start merging and printing a thank you letter to sign and mail to each donor
• Personal outreach (phone call, email, etc.) to Board members and top donors who
participated
• In your thank you email, give people the immediate option to opt out of your list
Outreach
71. 71
Best Practices & Winning Strategies of a Do
More 24 Prize Winner
Moderated Discussion by Stephen Saunders
Amy Leonard
Development & Communications Director | Little Lights Urban Ministries
Tanya Penny Woods
Board Member | Ivy Community Charities
72. Best Practices for Do More 24
Amy Leonard
Development & Communications Director
amy@littlelights.org
74. Set your goal & message accordingly
1.What would success look like for you on Do More 24?
a. Little Lights’ goal last year: Win the grand prize for raising the most dollars
2.What do you need to ask your donors to do to achieve that success?
a. For Little Lights it meant asking donors to give significantly
76. Make a timeline...
A few weeks out, we have a detailed timeline of the day that incorporates…
Appeal emails
Social media posts (across platforms)
Thank you emails
Communication around push hours
78. Adding that personal touch
1.Personalize by segment
a. Make your ask particular to your target group
2.Use mail merge for bigger asks
a. Yet Another Mail Merge (gmail)
b. Mail merge feature through Word and Outlook
3.Use their name
a. In the subject line or in the ask
b. Wherever you want to draw their eyes
I’m Tony Paul
I’m going to cover the nuts and bolts of the domore24.org web site
How it works for donors
The registration process and setting up your page
And finally, we’ll touch on tools for promoting and reporting.
I’m Tony Paul
I’m going to cover the nuts and bolts of the domore24.org web site
How it works for donors
The registration process and setting up your page
And finally, we’ll touch on tools for promoting and reporting.
This is domore24.org
INFORMATIONAL
PARTICIPATING NONPROFITS – once we’ve opened registration
TOOLKIT
JUNE 8nd EXACTLY 24 HOURS !
- Home page transforms into a multi-give form -- one or more NPs
Typeaheads to pick an non-profit looks at both names
There’s the browse by category and Leaderboard
You get your own page.
The URL will have the name of your Organization in it… That same name will show here (upper LEFT)
We’ll talk about that again when cover registration
SEO The earlier you register, the more likely google is to pick it up…
In a minute we’ll see how this page is built
Once we open for donations,
the donation form gets inserted below LOGO
TOTALS AND MATCHING (counted here, but not in leaderboard)
This is my most important message to you today… You want to drive traffic to this page,
and then you want to do NOTHING that will distract them from completing a donation.
There are
no videos
Pictures do stay, but down out of the way
No extra pages to click though
Just give us the credit card number and click submit.
JUNE 8nd EXACTLY 24 HOURS !
- Home page transforms into a multi-give form -- one or more NPs
Typeaheads to pick an non-profit looks at both names
There’s the browse by category and Leaderboard
THE DONATION FORM
VERY STRAIGHTFORWARD…SAME AS LAST YEAR…
REFERRED BY
GROSS-UP OPTION.
They’ll go to a confirmation page and also get an emailed receipt
Note that both of those invite them to tweet and post …
encourage your donors to build the buzz
END – DONOR EXPERIENCE
Lets talk about the registration process and building your page…
Raise your hand if your nonprofit DID participate in domore24 last year…
Great, now lets see the folks who’s organizations did NOT participate in 2015
For you guys… GO TO HOME PAGE of the site..
CLICK
For returning non-profits – you should have gotten an email with a direct link… ( March 14th )
We saved most of the data from last year for you, so you don’t have to start from scratch
CLICK
This is NEW –
After submitting, and/or setting up password… You return to this login
It’s in the emails you received.
You can EDIT UNTIL : Tuesday 05/23/2017 6:00:00 pm
This is NEW –
After submitting, and/or setting up password… You return to this login
It’s in the emails you received.
Either way, it’s the same EASY one-page form….
Lets step through it.. CLICK
ORG NAME
CONTACT INFO ….
please please please get the contact info right!
Don’t put your CFO or Executive director if they’re not actually doing the work…
PART TWO - - Data that goes on your page
Logo
Address
links to your we and social media
Description, ask levels
Don’t go overboard convincing them you are good – they came because they already know you.
DO – be clear and concise about who you are, so donors are assured – YES this the group I meant
This is your chance to upsell –
Also, if you have matching funds, define how that works in the description field – use it to upsell.
Get that EIN correct – we WILL be checking guidestar and/or the IRS
The annual revenue should match your last 990 – donor will NOT see this, but we have prizes depending on it being accurate. If you win one of those prizes, we will check.
ACH = get your money faster
Payouts should be made 6 weeks after the event.
OK – We’re at the bottom of the page… Just click “Save Changes”
If it stays here, you’ve missed a required field, you’ll get error messages.
Returning Organizations – you DO NOT get this email again. But if it saves and takes you to a next screen.. It worked.
Until you are approved, your page will not appear on the site…
Also, if you make changes, they will NOT show up immediately.
We republish the approved pages almost every day, and sometimes several times per day, but don’t panic if your edits don’t show up.
Again – you have a page on the site.
Drive your friends, your donors, everyone you can, to this page…
CLICK
OK – last topics…
SECOND – a Reporting URL …
It opens a spreadsheet
You should NOT send a receipt… we already did
You SHOULD send a thank-you
You SHOULD give this to your bookkeeper
THIRD thing in the Email – We Snippet
Again – you have a page on the site.
Drive your friends, your donors, everyone you can, to this page…
CLICK
That’s it for me –
I can take questions now or after the event this morning.
If you think of something later – the email and phone number are here and on the home page and FAQ pages of the site.
I’m Tony Paul
I’m going to cover the nuts and bolts of the domore24.org web site
How it works for donors
The registration process and setting up your page
And finally, we’ll touch on tools for promoting and reporting.
I’m Tony Paul
I’m going to cover the nuts and bolts of the domore24.org web site
How it works for donors
The registration process and setting up your page
And finally, we’ll touch on tools for promoting and reporting.
I’m Tony Paul
I’m going to cover the nuts and bolts of the domore24.org web site
How it works for donors
The registration process and setting up your page
And finally, we’ll touch on tools for promoting and reporting.
Board + advisory council + other things like that.
Highest single gift vs cumulative giving ($50/mnth for 20 yrs = $12,000 – but does not qualify as a top donor).
Top donor might = $25k or more, or $100k or more, or $500+
AF = great people, lots of them, can’t make it too personal.
Hence the importance of segmenting…ease of outreach.
AF is one of your most important segments for DM24…can access the most people for you as Ambassadors.
Why do we classify prospects/non-donors in their own segment?
Don’t look at this and think it sounds complicated. It’s to help you.
Re-iterate…this is where we’re getting into the surface level of strategy but not the tactical parts.
You process it for them, first in the morning, to get a prize, etc. -- same for top donors…
Larry’s example
John’s example – St Barths and friends
Ask early and often until its confirmed for a give and then to do a get.
Examples…John?
Leadership gift from Board can be used as a match too, or just as a kick off. Make DM24 part of your overall strategy for leadership funds, which are great for every appeal.
There’s nothing wrong with asking.
Leadership gift shows that your Board and leadership is highly invested in winning and will be a huge encouragement to others.
Ideally, you want leadership gift from Board and matching funds to offer from top donors.
EX: $10k in leadership funds that encourages giving. Then $5k in matching funds to encourage giving.
Donor’s wishes – you need to work with them to determine when and how to process it. Is the gift a portion of what they would normally give, which could be leveraged for prize money. Or, is the gift new money on top of normal giving, which increases your bottom line and could also be leveraged for prize money. Or, they could opt to only offer matching funds to people in their network – EX: John.
Leadership gift from Board can be used as a match too, or just as a kick off.
There’s nothing wrong with asking.
Leadership gift shows that your Board and leadership is highly invested in winning and will be a huge encouragement to others.
Ideally, you want leadership gift from Board and matching funds to offer from top donors.
EX: $10k in leadership funds that encourages giving. Then $5k in matching funds to encourage giving.
Donor’s wishes – you need to work with them to determine when and how to process it. Is the gift a portion of what they would normally give, which could be leveraged for prize money. Or, is the gift new money on top of normal giving, which increases your bottom line and could also be leveraged for prize money. Or, they could opt to only offer matching funds to people in their network – EX: John.
Leadership gift from Board can be used as a match too, or just as a kick off.
There’s nothing wrong with asking.
Leadership gift shows that your Board and leadership is highly invested in winning and will be a huge encouragement to others.
Ideally, you want leadership gift from Board and matching funds to offer from top donors.
EX: $10k in leadership funds that encourages giving. Then $5k in matching funds to encourage giving.
Donor’s wishes – you need to work with them to determine when and how to process it. Is the gift a portion of what they would normally give, which could be leveraged for prize money. Or, is the gift new money on top of normal giving, which increases your bottom line and could also be leveraged for prize money. Or, they could opt to only offer matching funds to people in their network – EX: John.
Ask for more “gets” on a case-by-case basis if its someone who has lots of connections and LOVES your work.
Face-to-face meetings…you should be doing them anyway, incorp this into them. If you’re not doing them, this is a good start. Build those relationships.
Example: Chris B., Ann Miller
Start dates are not mutually exclusive, start mid- and top at the same time.
Lots more of these people, get more help for outreach, if needed.
We’ll develop the strategy for reaching these people next time.
24 Ambassadors asking 24 people = 576 asks…assume about 40% give and you get about 200 gifts
24 Ambassadors asking 24 people = 576 asks…assume about 40% give and you get about 200 gifts
Staff examples: YU and competition, continuing to give. Maybe they’ve never had a reason to ask family and friends.
Example of ITIC at Year Up - $3,000 gift processed during Do More 24 (it was their first-ever gift to YU and they were excited to participate in DM24)
AF and ND on day of: have a standard email thanking them for their gift and asking them to share their gift on social media and among their friends, family, co-workers and other peers. Make it easy and give them sample language and suggestions for how to email or post it to social media.
Download the gift file and send from your last cut off point.
Structure: keep your capacity in mind…LL example of how I over structured.
ASSUMPTION – doesn’t work like that. If you want to make more money and hit your goals, you need to get the message out there a lot, over and over, to the same people.
This is general outreach, not to Board, TD, Mid, Ambassadors, or Institutional.
ONE MONTH OUT: - goal is to make people aware (you’ve already asked all the right people for your leadership funds, matching funds, and have lined up your larger gifts, right?)
Think back to our ladder of effective communications – it’ll be a balance of what works the best and what costs the most. From our short list, it goes from most effective to least effective and from most expensive to least expensive.
Reach people without email addresses too.
ONE WEEK OUT: - goal is to remind people to be thinking about who to ask and how much they can give, to get them excited
Think of your budget, itf you can only mail once – now’s the time!
What’s exciting? Are you hosting an event? What about those matching funds?
TWO DAYS OUT: - goal is to remind them to give and get. To keep them excited and engaged.
DAY BEFORE: - goal is to prep them for what’s to come
Let them know there’s a flood of emails coming, share a rough draft of the email agenda.
Ask them to bare with you, it’s going to be a busy day with lots of emails and social media posts and announcements and that you hope they’ll overlook the flood while enjoying being a part of your victory.
1. THE BIG DAY –
Develop a schedule that works for you and that ties into your goals for prizes throughout the day. Take some away and add others.
Try to keep people updated and keep a good flow of emails to remind them to give and get – without sounding needy (we don’t say need…) or without drowning them.
I’m Tony Paul
I’m going to cover the nuts and bolts of the domore24.org web site
How it works for donors
The registration process and setting up your page
And finally, we’ll touch on tools for promoting and reporting.