The document outlines 5 things users should be doing on LinkedIn to build their professional brand and network. It recommends: 1) Creating a complete profile with a photo, headline, summary and recommendations; 2) Staying informed by following thought leaders, news and groups; 3) Keeping your network engaged with regular status updates on business topics; 4) Expanding your network by connecting with new contacts; and 5) Monitoring analytics to see who views your profile and optimize it based on search keywords. The overall message is that taking these small actions daily can lead to greater opportunities on LinkedIn.
33. TIP
Start your day by visiting your
LinkedIn.com homepage and liking,
commenting, and sharing posts that
you think your network would find
interesting. It only takes a minute, and
your connections will soon see you as
a trusted source of great information.