Where I went to school?• I started at the “Sacro Cuore” High School in Naples, Italy. I graduate in the class of 2006.
After graduate from HS…• I moved up in the Northern part of Italy, where I could ski for the Italian National team for 2 years.• Raced European Cup and I had a couple of starts in the World Cup ski circuit.
Utah• After that my professional ski career was over. I moved to the USA in Salt Lake City, UT for skiing and study Marketing at the University of Utah.
NevadaHowever, after a good offer from the University of Nevada, Reno I decidedto move here in the Tahoe area.
University of Nevada, RenoI’m currently pursuing my bachelor degree in Marketing with a minor inSpanish.
Blogging• I currently have my blog where I’m focusing in Insurance and Social Media.• I also compare the different strategies that the insurances from the USA are applying compare to the rest of the world.
Why did I start my blog?• I started this blog because the Insurance industry is something that always got my interest.• In the insurance industry the use of social media is very minimal so I wanted to post some thoughts about it.
Opportunity to communicate!• Facebook doubled since 2008• Twitter doubled since 2009• The life stream age Consumer generated content
Why Should we use social media?• More messages in more places• Attract and it does not detract• Build communities and not databases• Google love social media• 24/7• Build frequency more efficiently and dynamically
How can we use those Social Media?• Generate relationships• Show passion• Build awareness• Be Interesting• Demonstrate honesty
Types of Social Media• Social networking (Facebook)• Blogs (word press, Blogger)• Peer to peer sharing (YouTube)• Peer to peer review (Yelp)• Research (Google)
Why do we use Social Media For…• Recruiting• Branding• Call to action• Entertainment• Networking• Marketing research
Some Companies are already use SocialMediaAllstate Insurance on Google +