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Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14

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For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?

In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.

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Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14

  1. 1. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 1 Is Your Personal Branding Attracting The Right Audience? 6 October 2014 Developed & Presented By: Dorothea Bozicolona-Volpe Toby Bloomberg
  2. 2. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Introduction 2 Strategic marketing executive, fluent in 4 languages Specializes in developing business for international brands via initiating & integrating social media and digital strategies Teaches marketers & business leaders how to measure, optimize & build current new media efforts to increase value & develop stronger relationships between brands and their audiences Avid skateboarder who tweets to relax - follow me on Twitter @socialespionage
  3. 3. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 3 Bloomberg Marketing AKA Diva Marketing What We Do In Buzz Words Social media as a catalyst to build stronger, authentic, results-oriented, integrated, accountable, brand-to-audience relationships. Helping people in organizations join the digital conversations and not get blown-up. Circa 2004 Circa 2014 Toby Bloomberg @tobydiva Toby @ work Max Free eBook
  4. 4. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 4 Social Network Eco-system Acid Rock or Mozart What does your audience expect from you? Authentic or Fakin’ It? Managing Outside Your Zone Our Game Plan Primary, secondary and some you forgot Working the social networks …. your way. Tips, ideas, what worked
  5. 5. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Tweet This Out, please & thank you 5 @SocialEspionage @TobyDiva #SouthWired_PBAttract
  6. 6. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 6 Social Network Eco-system
  7. 7. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study 7
  8. 8. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study : Richard Branson 8 https://www.youtube.com/watch?v=Uqm2TTRmNpw https://www.youtube.com/watch?v=Uqm2TTRmNpw
  9. 9. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study: Tyler Perry 9
  10. 10. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Think Of Where You Are….. 10
  11. 11. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 11 Paper Napkin Social Media Eco-System
  12. 12. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract
  13. 13. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 13 Private Conversations With Lauren Urasek Most Popular Woman On OK Cupid http://theyreallysaidthis.tumblr.com/
  14. 14. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 14 Every Thing Can Be Hacked
  15. 15. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 15 Stolen Identity
  16. 16. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Acid 16 What does your audience expect from you? Acid Rock Or Mozart?
  17. 17. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 17
  18. 18. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 18 Vacation Photos Private Facebook Page Wrong “Friends” You’re Fired!
  19. 19. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 19 Authentic Or Fakin’ It? July 1993
  20. 20. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 20 https://www.youtube.com/watch?v=NtM0JA-ZeKg Personal and Professional
  21. 21. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 21
  22. 22. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study: DJ Waldow 22
  23. 23. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study: DJ Waldow 23
  24. 24. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 24 Managing Outside Your Zone
  25. 25. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 25 ZOOSK Site will verify the authenticity of profile pictures. Trusted brand .. Longevity Lessons From Dating Sites
  26. 26. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 26 https://feedly.com https://www.google.com/alerts Watch. Listen. Act
  27. 27. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 27 Learnings. Tips. IDEAS. Research people you don’t know before you friend, follow or connect Identify topics that you will and will not discuss e.g. politics, religion If something blows up react quickly, professionally and always in a positive manner Determine what type of photos you’ll post on social networks Each post, photo, comment, RT is a touch point for your audience about your brand
  28. 28. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 28 Social Media Platform Who Will You Follow, Connect, etc? (1) Personal Sharing Scale 1 – 5 (2) LinkedIn Instagram Jelly Twitter Snap Chat Other Other Worksheet (1) Colleagues, friends, family, vendors, media, strangers (2) Sale 1 – 5 where 1 means limited personal sharing and 5 means a lot
  29. 29. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 29 CROWD SOURCED IDEAS
  30. 30. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Let’s Connect! Email : socialespionage@gmail.com Facebook : www.facebook.com/Dorothea.Bozicolona-Volpe Google + : Gplus.to/SocialEspionage LinkedIN : www.Linked.com/in/socialanddigitalmediamaven Pinterest : http://pinterest.com/socialespionage/ Instagram, Twitter & Vine : @SocialEspionage Phone : (347)SMM-M727 or (347) 766-6727 30 eMail: toby@bloombergmarketing.com About Me: http://about.me/TobyBloomberg Twitter: @tobydiva https://twitter.com/TobyDiva Diva Marketing: www.divamarketingblog.com Diva Foodies: www.divafoodies.com LinkedIn: www.linkedin.com/in/tobybloomberg/ Dorothea Bozicolona-Volpe Toby Bloomberg

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