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Social Media for Business                                    10 Tips to Help                                   ‘Go & Grow’...
Connect, Inform & Grow         Will Gladhart         CEO, Will Gladhart Consulting, LLC & CC Business Solutions Provider  ...
Today’s Agenda         Why Businesses Use Social Media         What Social Media “Is” and “Is not”         10 Tips to “Go ...
FREE Resources       www.SocialQuickStarter.com
Why We MARKET       We Want              Customers        More!               Clients                            Volunt...
Social Media Tools Are Changing theWay We Market                      Social Media Used to Market Business                ...
Social Media is Word of Mouth on Steroids                                Social Media Helps Businesses                    ...
Doing It Well                     Best Practices for Business                     using Social Media Marketing            ...
1. Set Goals                 ■ Keep Your Customers                 ■ Improve Customer Service                 ■ Encourage ...
2. Know Your Audience                                Ask Your Audience                                ■ How do they like t...
Where are your customers?     Social Tools are Not Just for Kids
Facebook Timeline Examples                                       Cover Photo          Profile Picture                     ...
Shatto Milk Info                   © 2012 Constant Contact, Inc.
Shatto Milk Photos Tab
Shatto Milk Events Tab
Shatto Milk Video Tab                        © 2012 Constant Contact, Inc.
4. Monitor Your Online Brand  Can You Be Found Online?       Google About…  What is Being Said                     Yoursel...
Google Your Business   Can People Find You or Your Company?          Google Yourself,      Google Yourself          Your C...
Monitor Your Online Presence         Google Alerts       www.google.com/alerts          Monitor your          • Name      ...
Listen, Learn & Earn Get to Know the Neighborhood                                Google Yourself© 2012 Constant Contact, I...
5. Brand UpFirst Impressions MatterProfessionally Brandyour BusinessBe consistentLogoPhoneAddressWebsiteSocial Icons on We...
6. Online Manners Matter                                    Sell, Sell, Sell & You Will Fail                              ...
7. Plan Ahead     Create a Marketing Calendar     ■ Buy 12 Month Calendar or Google Calendar     ■ Highlighter - 2 colors ...
8. CRAFT Content         Repurpose your current content         Email         Blogs (yours and others)         FAQ’s & SAQ...
9. Manage Your Social                        Track your Page Insights                        www.NutshellMail.com         ...
HootSuite.com        Monitor, Manage & ScheduleCopyright © 2010 Constant Contact, Inc.                  Watch multiple acc...
HootSuite.com Monitor, Manage & Schedule    Watch multiple accounts                              © 2012 Constant Contact, ...
10. Grow Your Social   Create a Social Email SignatureCopyright © 2012 Constant Contact, Inc.
Grow Your SocialAdd interactive social icons to your  ■ Website  ■ Newsletter Templates  ■ Business Card  ■ Printed Materi...
Take the Next Step                                         FREE                         FREE Tutorials,    Attend a Semina...
FREE 30 Minute Online Marketing Consultation            For Your Business
Social Media Marketing                                Questions                                            32© 2012 Consta...
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10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy

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Social Media Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Businesses Use Social Media, What Social Media “Is” and “Is not,” 10 Tips to “Go & Grow” Your Social Media, Free & Cool Tools, Ways to Grow Your Social Community, Tips to Craft Up Content

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10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy

  1. 1. Social Media for Business 10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy 1© 2012 Constant Contact, Inc.
  2. 2. Connect, Inform & Grow Will Gladhart CEO, Will Gladhart Consulting, LLC & CC Business Solutions Provider will@willgladhart.com www.willgladhart.com www.linkedin.com/in/WillGladhart facebook.com/WillGladhartConsulting @WillGladhart Upcoming Seminars www.constantcontact.com/KansasCity© 2012 Constant Contact, Inc. 2
  3. 3. Today’s Agenda Why Businesses Use Social Media What Social Media “Is” and “Is not” 10 Tips to “Go & Grow” Your Social Media Free & Cool Tools Ways to Grow Your Social Community Tips to Craft Up Content© 2012 Constant Contact, Inc.
  4. 4. FREE Resources www.SocialQuickStarter.com
  5. 5. Why We MARKET We Want  Customers More!  Clients  Volunteers  Donors / Members  Brand Awareness  Sales  Website Traffic  Time in the dayWe Want to Rev Up Relationships, Referrals & Revenues!
  6. 6. Social Media Tools Are Changing theWay We Market Social Media Used to Market Business Facebook 96% Twitter 76% LinkedIn 62% Video Sharing 53% Photo Sharing 38% Review Sites 35% Find Social Media Tools Effective* Location-Based Services 25% Local / Daily deals 24% 86% Facebook 71% Video Sharing MySpace 19% 60% Twitter 55% LinkedIn 45% Local / Daily Deals 6© 2012 Constant Contact, Inc.
  7. 7. Social Media is Word of Mouth on Steroids Social Media Helps Businesses 1. Keep Current Customers 2. Find New Customers 3. Helps You Be Found© 2012 Constant Contact, Inc.
  8. 8. Doing It Well Best Practices for Business using Social Media Marketing 8© 2012 Constant Contact, Inc.
  9. 9. 1. Set Goals ■ Keep Your Customers ■ Improve Customer Service ■ Encourage Repeat Business ■ Increase Relationships ■ Increase Referrals ■ Get More Prospects ■ Increase Brand Awareness© 2012 Constant Contact, Inc.
  10. 10. 2. Know Your Audience Ask Your Audience ■ How do they like to be communicated with? ■ What tools are they using? ■ When do they check their email, Facebook, Twitter, LinkedIn or Texts? ■ What do they want from your communications? ■ How can you help them?© 2012 Constant Contact, Inc.
  11. 11. Where are your customers? Social Tools are Not Just for Kids
  12. 12. Facebook Timeline Examples Cover Photo Profile Picture Tabs About© 2012 Constant Contact, Inc.
  13. 13. Shatto Milk Info © 2012 Constant Contact, Inc.
  14. 14. Shatto Milk Photos Tab
  15. 15. Shatto Milk Events Tab
  16. 16. Shatto Milk Video Tab © 2012 Constant Contact, Inc.
  17. 17. 4. Monitor Your Online Brand Can You Be Found Online? Google About… What is Being Said Yourself • You • Your Customers • Your Company • Your Competitor Your Online Brand is Being Created With or Without You Contact © 2012 Constant
  18. 18. Google Your Business Can People Find You or Your Company? Google Yourself, Google Yourself Your Company & Competitors www.google.com© 2012 Constant Contact, Inc.
  19. 19. Monitor Your Online Presence Google Alerts www.google.com/alerts Monitor your • Name • Company name • Competitor • Trends • Keywords • Industry© 2012 Constant Contact, Inc.
  20. 20. Listen, Learn & Earn Get to Know the Neighborhood Google Yourself© 2012 Constant Contact, Inc.
  21. 21. 5. Brand UpFirst Impressions MatterProfessionally Brandyour BusinessBe consistentLogoPhoneAddressWebsiteSocial Icons on WebsiteAdd starter content &Give your Page personalityLook Professional © 2012 Constant Contact, Inc.
  22. 22. 6. Online Manners Matter Sell, Sell, Sell & You Will Fail Me, Me, Me Will Part the Seas Empower, Engage & Educate - Be the Expert Give & You Shall Receive Share, Care, & Be There Reply, Thank & Take Care of Negative Comments What Happens in Vegas Stays in Vegas First Impressions Make Lasting Impressions© 2012 Constant Contact, Inc.
  23. 23. 7. Plan Ahead Create a Marketing Calendar ■ Buy 12 Month Calendar or Google Calendar ■ Highlighter - 2 colors ■ Highlight Holidays ■ Highlight Your Slow or Challenging Times Add to the calendar marketing activities you always do eg. 4th of July Sale, Christmas Open House, Back to School Specials, Mother Day Specials, Sizzling Sales Tips, New Year News or Events Use Post-It Notes Write your marketing ideas on the post-it notes. If you need to move a marketing activity you can.© 2012 Constant Contact, Inc.
  24. 24. 8. CRAFT Content Repurpose your current content Email Blogs (yours and others) FAQ’s & SAQ’s www.Technorati.com www.google.com/alerts Relevant videos, photos, podcasts Ask questions Testimonials/ Polls/ Surveys© 2012 Constant Contact, Inc.
  25. 25. 9. Manage Your Social Track your Page Insights www.NutshellMail.com Social Media DVR Save Time Manage Activity On Social Media Sites with One Email Reply from your Inbox © 2012 Constant Contact, Inc.
  26. 26. HootSuite.com Monitor, Manage & ScheduleCopyright © 2010 Constant Contact, Inc. Watch multiple accounts © 2012 Constant Contact, Inc.
  27. 27. HootSuite.com Monitor, Manage & Schedule Watch multiple accounts © 2012 Constant Contact, Inc.
  28. 28. 10. Grow Your Social Create a Social Email SignatureCopyright © 2012 Constant Contact, Inc.
  29. 29. Grow Your SocialAdd interactive social icons to your ■ Website ■ Newsletter Templates ■ Business Card ■ Printed Materials
  30. 30. Take the Next Step FREE FREE Tutorials, Attend a Seminar 60-Day Trial Webinars & Guides Attend More FREE 60-day View Seminars trial for Tutorials, Guides Email, Survey, Social and Webinars Get a demonstration of Email Campaigns or Event Learn more about how Marketing in action. See how Marketing professional Email Marketing easy it is to create an Newsletters and No risk, no credit card required. email, manage contacts, track Communications can help you Get coaching and results, as well as send your build relationships and grow support, grow your email email, and extend its social your business. list, access to over 400+ reach. templates, and measure and track results. Free 60-Day Trialcontantcontact.com/ constantcontact.com/ KansasCity Online Signup learning-center bit.ly/WGCFree60
  31. 31. FREE 30 Minute Online Marketing Consultation For Your Business
  32. 32. Social Media Marketing Questions 32© 2012 Constant Contact, Inc.

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