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The SWOT of Social Media

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Amy Grace Wells
Amy Grace Wells

This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.

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The SWOT of #SocialMedia Amy Grace Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu December 2011
Social Media in 2011 • 50% of the world’s population is under 30. These people are growing up with technology and integrating it into their lives daily. • Smartphone owners are twice more active on social media as non-smartphone owners. • 90% of consumers trust peer recommendations. Only 14% trust advertisements. Sources: Social Media Revolution: http://youtu.be/x0EnhXn5boM The World of Social Media: http://youtu.be/H61WvxOm1AM
Facebook • Facebook has surpassed Google for weekly traffic in the U.S. • If Facebook were a country it would be the 3rd largest. • 50% of users log onto Facebook daily. • The average user has 130 friends.
Twitter, LinkedIn, YouTube, Flickr  The average Twitter user has 115 followers.  A new member joins LinkedIn every second.  YouTube is the second largest search engine in the world.  More video is uploaded to YouTube in 60 days than the 3 major U.S. networks created in 60 years.  3500 photos are uploaded each second on Flickr.
What does this mean for your organization? Image source: wikipedia.org/wiki/Swot_analysis
Strengths  Provides venue to communicate directly with stakeholders  Allows for easy distribution of information and news  Provides for brand building
Weaknesses  Confidentiality issues (FERPA, HIPPA, legal, proprietary)  Staff turnover and ongoing training  Facebook pages admins linked to personal accounts  Maintenance and technology upgrades  Constantly emerging new media outlets
Opportunities  Provides a listening venue  Positioning as experts (#agchat)  Crisis Communications  Expand your network/sharing expertise with other counties and states  Reach people where they are (farmers and ranchers in the field)
Threats  Spammers  Rant-ers  Abuse by employees (rare)
Recommendations  Don’t be afraid of Social Media because of the cons or seemingly lack of control. The positives of its use outweigh any negatives.  Utilize web resources for training and maintenance.  Create an editorial calendar.  Trust employees. Set expectations and then let them self monitor.
Questions? Amy Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu

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The SWOT of Social Media

  • 1. The SWOT of #SocialMedia Amy Grace Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu December 2011
  • 2. Social Media in 2011 • 50% of the world’s population is under 30. These people are growing up with technology and integrating it into their lives daily. • Smartphone owners are twice more active on social media as non-smartphone owners. • 90% of consumers trust peer recommendations. Only 14% trust advertisements. Sources: Social Media Revolution: http://youtu.be/x0EnhXn5boM The World of Social Media: http://youtu.be/H61WvxOm1AM
  • 3. Facebook • Facebook has surpassed Google for weekly traffic in the U.S. • If Facebook were a country it would be the 3rd largest. • 50% of users log onto Facebook daily. • The average user has 130 friends.
  • 4. Twitter, LinkedIn, YouTube, Flickr  The average Twitter user has 115 followers.  A new member joins LinkedIn every second.  YouTube is the second largest search engine in the world.  More video is uploaded to YouTube in 60 days than the 3 major U.S. networks created in 60 years.  3500 photos are uploaded each second on Flickr.
  • 5. What does this mean for your organization? Image source: wikipedia.org/wiki/Swot_analysis
  • 6. Strengths  Provides venue to communicate directly with stakeholders  Allows for easy distribution of information and news  Provides for brand building
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  • 8. Weaknesses  Confidentiality issues (FERPA, HIPPA, legal, proprietary)  Staff turnover and ongoing training  Facebook pages admins linked to personal accounts  Maintenance and technology upgrades  Constantly emerging new media outlets
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  • 10. Opportunities  Provides a listening venue  Positioning as experts (#agchat)  Crisis Communications  Expand your network/sharing expertise with other counties and states  Reach people where they are (farmers and ranchers in the field)
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  • 14. Threats  Spammers  Rant-ers  Abuse by employees (rare)
  • 15. Recommendations  Don’t be afraid of Social Media because of the cons or seemingly lack of control. The positives of its use outweigh any negatives.  Utilize web resources for training and maintenance.  Create an editorial calendar.  Trust employees. Set expectations and then let them self monitor.
  • 16. Questions? Amy Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu